Selling home: Corporate stadium names and the destruction of commemoration   总被引：3，自引：0，他引：3  

Josh Boyd 《Journal of Applied Communication Research》2013,41(4):330-346

A city's primary benefits from professional sports franchises are civic pride and identification with its teams. The stadium or arena, as the physical “memory place”; for teams, has historically been named to commemorate the relationship among the team, the city, and the fans. This paper chronicles the rise in corporate naming and argues that sacrificing the commemorative name of a sports venue for a paid corporate name alters the identity statements of memory places, abbreviates the narrative about a city and its teams, and threatens the idyllic illusions about sports that fans have long chosen to maintain. As corporate naming spreads beyond sports, the substitution of commercialization for commemoration presents a growing threat to public memory places of many kinds.  相似文献   

Corporate social responsibility (CSR) as a halo effect in issue management: public response to negative news about pro-social local private companies     

Seungho Cho 《亚洲交流杂志》2013,23(4):372-385

This study investigates the effect of corporate social responsibility (CSR) and corporate nationality on public reactions to negative news about corporations. To explain how CSR activity works as a buffer for a negative issue of an organization, we propose a halo effect theory. This study conducted an experiment using a 2 (CSR activity vs. no CSR activity) x 2 (domestic company vs. foreign company) between-subject design. For this experiment, we developed a negative news story about a fictitious Asian local company. The dependent variable was whether individuals showed willingness to take actions against this company. We found that both CRS activities and corporation nationality have the main effects on individuals' willingness to take an action against the local company. CSR activities and the company's national identity (being domestic) were significant positive factors in attenuating participants' intention to take action against the local company. Further, there was a significant interaction effect of CSR activity and the company's nationality on individuals' willingness to take action against the company: CSR activity had a greater positive impact on soothing the public's negative reactions when the local company was identified as foreign rather than domestic. The results were discussed as a halo effect of CSR activities.  相似文献   

美国企业实验室形成的历史条件探析     

王宏亮 《哈尔滨学院学报》2013,(11):110-113

企业实验室研究曾经是20世纪美国的一道亮丽的风景,对美国经济的发展功不可没.直到20世纪末美国学者才开始重视对其的研究,从而出现了研究实验室史热.科技发展和德国实验室背景、美国国内环境与政府政策、知识分子的追求和一战的促进都是美国企业实验室形成的根本原因.  相似文献   

越南入境旅游服务贸易发展思路探究     

焦健  李灿 《南宁职业技术学院学报》2013,(3):29-32

入境旅游服务贸易是越南旅游服务贸易最重要组成部分。以企业外部环境为视角,立足越南旅游企业,分析指出越南入境旅游服务贸易发展现状及存在的问题,并通过对越南旅游企业外部环境影响因素的分析,进一步探讨越南旅游发展思路,即完善"三托一"发展模式,强化入境旅游服务贸易市场营销,创建入境旅游服务贸易品牌。  相似文献   

高职院校教师“企业意识”刍议     

黄建章 《南宁职业技术学院学报》2013,(5):64-66

市场经济背景下许多高职院校提出"管理企业化"理念。高职院校引入企业意识是办学目标异质性要求的必然,是消解自身发展诸多问题和构建"双师型"教师队伍的必需。企业意识内涵主要体现在对质量第一、市场营销、危机与竞争、创意创新、知识管理和可持续发展等主体意识的强调。高职院校教师要善于通过环境影响与诱导、自我学习与培训、多元实践与交流的途径,提高自身的企业意识。  相似文献   

从传播学角度看企业外宣资料的英译     

于敏 《海外英语》2013,(9)

翻译是一种跨文化传播模式,传播效果的最大化是外宣翻译的重要目标。文章将企业外宣翻译置于传播学视角,结合企业外宣文本的功能和特点,着重探讨企业外宣资料英译中如奖项荣誉、壮辞比喻修饰以及人称立足点表达等问题的英译处理。  相似文献   

对设计企业网安全措施的潜在问题分析及其对策     

吴刚 《福建师大福清分校学报》2013,(5):22-25

企业网络的安全从本质上说是指要能控制企业网的用户只能执行其被授权去做的任务,只能得到其被授权得到的信息,并无法随意破坏数据、应用程序或系统的操作环境。文章分析了企业网络安全可能存在的各种潜在问题,并针对每一种情况提出了相应的应对措施,从而为网络工程师设计企业网安全措施的原则提供了理论依据。  相似文献   

BRITISH COMPANY MAGAZINES, 1878–1939: THE ORIGINS AND FUNCTIONS OF HOUSE JOURNALS IN LARGE-SCALE ORGANISATIONS     

Michael Heller 《Media History》2013,19(2):143-166

In the 1880s company magazines began to appear in large-scale British organizations. By the 1930s almost every corporation had one. Based on business archives and using a combination of business and media history, this article attempts to map the rise and spread of the company magazine. At the same time, it examines the organizational roles and functions of this media. Company magazines came to perform a number of important roles within large-scale business such as the construction of corporate identity, the creation of organizational culture, the validation and negation of managerial power and the evolution of industrial welfare. It is the multi-faceted nature of the company magazine that suggests the rise in its importance, and also its centrality to those interested in the relationship between business and media history.  相似文献   

A Review of “The Development Economics Reader”     

Mary Dugan 《Journal of Business & Finance Librarianship》2013,18(2):146-148

The concept of business information literacy is explored through content analysis of scholarly literature and interviews with business information professionals in academic and corporate contexts. The business school librarian was found to prioritize library instruction whereas the conversion of information to competitive intelligence is important for the corporate librarian. The findings are also found to be part of wider debates surrounding information literacy and higher education.  相似文献   

将企业文化融入高职院校思想政治教育全过程的思考     

李建军 《新疆职业大学学报》2013,21(3):18-21

高职院校的思想政治教育涵盖了培养企业所需的职业素养的内容,因此,将高职学生必须适应的企业文化与学校的思想政治教育有机融合势在必行。通过对高职院校思想政治教育与企业文化融合的必要性、途径载体的研究,以期不断提升高职院校思想政治教育的实效性,进而为实现高职毕业生与企业的"零距离"对接奠定理论基础。  相似文献