农村社区居民锻炼行为动机的理论分析     

牛志宁 《湖北体育科技》2013,(8):672-673

深入了解农村社区居民锻炼动机有关理论有利于掌握其锻炼动机类型及锻炼行为初衷,对制定农村居民锻炼动机量表和有效控制农村居民锻炼动机行为具有重要的理论意义。  相似文献   

Exploring antecedents and consequence of online group-buying intention: An extended perspective on theory of planned behavior     

Hsiu-Hua Cheng  Shih-Wei Huang 《International Journal of Information Management》2013

With the development of electronic commerce, many dotcom firms are selling products to consumers across different countries and regions. The managers of online group-buying firms seek to increase customer purchasing intentions in the face of competition. Online group-buying refers to a certain number of consumers who join together as a group via Internet, for the purpose of buying a certain product with a discount. This study explores antecedents of intention to participate in online group-buying and the relationship between intention and behavior. The research model is basaed on planned behavior theory, electronic word-of-mouth, network embeddedness, and website quality attitude. An online survey is administered to 373 registered members of the ihergo website. Data is analyzed using the partial least squares method, and analytical results demonstrate that for potential consumers, experiential electronic word-of-mouth, relational embeddedness of the initiator, and service quality attitude influence intention to engage in online group-buying; for current consumers, intention to attend online group-buying is determined by the structural and relational embeddedness of the initiator, system quality attitude positively affects intention, and intention positively affects online group-buying behavior. This study proposes a new classification of electronic word-of-mouth and applies the perspective of network embeddedness to explore antecedents of intention in online group-buying, broadening the applicability of electronic word-of-mouth and embeddedness theory. Finally, this study presents practical suggestions for managers of online group-buying firms in improving marketing efficiency.  相似文献   

Innovating strategically in information and knowledge management: Applications of organizational behavior theory     

Tor J. Larsen  Johan Olaisen 《International Journal of Information Management》2013

A business school declares its strategy as becoming a leading European institution. As main vehicle for achieving recognition is the implementation of a top-down strategy naming five academic fields as key – (a) finance, (b) economics, (c) marketing, (d) law, accounting, and auditing, and (e) organizational behavior (OB). Top management allocates resources for research, academic activities, and positions to these five strategically chosen areas. Academic areas that are not strategically named must generate their own income through educational programs and research grants. Can OB serve as the platform to ensure the survival of IS/KMS? In our analysis, we found no other business school formulating a strategy along these lines; dominating strategic themes are internationalization, research excellence, and student environment. No academic field is singled out as strategic. We argue that selecting a few academic areas as a strategy is dysfunctional. We also found that OB is not very actively employed in research, be it positioning, theory, research model, analysis, or discussion. Hence, we do not find that OB offers any theorizing help to IS/KMS – this in contrast to innovation and change theories, for which we propose an framework as a means of defining IS/KMS research projects.  相似文献   

从“心动”到“行动”：基于多模型对比的知识共享行为研究     

金辉  杨忠 《科学学与科学技术管理》2013,(7)

以高新技术企业知识型员工为调查对象,通过对TRA、TPB和RTPB的多模型对比研究,揭示知识共享意愿（心动）与知识共享行为（行动）间的内在机理。得出结论：TRA模型中,个体知识共享态度和主观规范可以有效预测知识共享意愿,但知识共享意愿对知识共享行为的预测力较低;TPB模型中,感知的行为控制可分别预测个体的知识共享意愿和行为,且该模型的解释力度明显高于TRA模型;RTPB模型较TPB模型的解释力度略有提升,且更为细致地描述了内部控制和外部控制分别对个体知识共享意愿与行为的作用路径;TRA、TPB、RTPB模型均发现,个体从知识共享意愿到知识共享行为的差距确实存在。  相似文献   

关系嵌入性、机会主义行为与合作创新意愿--对广东省中小企业样本的实证研究     

刘群慧  李丽 《科学学与科学技术管理》2013,(7)

基于网络嵌入理论和合作创新理论,构建企业的关系嵌入性、机会主义行为、合作风险感知与合作创新意愿之间关系的理论模型。以广东省197家中小企业为样本运用结构方程模型进行检验和修正。研究结论显示：关系嵌入性对机会主义行为、合作风险感知具有显著的负向影响;合作风险感知对合作创新意愿具有显著的负向影响,并在关系嵌入性与合作创新意愿的关系、机会主义行为与合作创新意愿关系中起到中介作用。此外,还以产业类型为控制变量对上述变量之间的关系进行了研究,发现在非高科技中小企业中,关系嵌入性对机会主义行为、合作风险感知的影响均不显著。  相似文献   

任务紧迫性下个体情感网络特征、情绪劳动及创新行为的关系研究   总被引：1，自引：0，他引：1  

张敏 《中国科技论坛》2013,(8):75-82

借助情景实验,对任务紧迫性下个体情感网络特征、情绪劳动和个体创新行为之间的作用机理展开研究。结果表明,情感网络中心性在浅层劳动与个体创新行为的关系中起着倒U型调节作用,情感网络中心性在深层劳动与个体创新行为之间起到正向的调节作用。对情绪劳动的合理引导以及对情感网络的有效控制能够充分运用情绪资源的资本优势,促进个体实施创新行为。  相似文献   

知识管理内部驱动力与知识管理动态能力关系研究   总被引：1，自引：0，他引：1  

杨俊祥  和金生 《科学学研究》2013,(2):258-265

知识经济时代,知识管理无疑是打造和增强企业技术创新能力、提高企业技术创新绩效的有效工具。知识管理是一个动态发展的过程,知识管理的成功离不开来自于企业内部多方面力量的推动。本文基于对知识管理内部驱动力以及知识管理的动态能力组成要素的研究分析,构建了知识管理内部驱动力各构成要素与知识管理动态能力各构成要素之间的作用关系模型,并做了实证验证,为我国企业有效实施知识管理提供了有益的理论建议和策略指导。  相似文献   

例谈运用行为矫正法改变智力障碍儿童之不良行为     

单丽萍 《科教文汇》2013,(4):64-64,80

在特殊教育领域,行为矫正法正在越来越广泛地被应用。本文从改变智力障碍儿童的不良行为入手,通过具体的案例分析,对运用行为矫正法提高智力障碍儿童的生活自理能力、社会适应能力进行实践总结和反思,以期对行为矫正法在特殊教育领域的应用有所指导。  相似文献   

加强品德教育 要从幼儿抓起     

周保想 《科教文汇》2013,(1):139-139,143

幼儿品德教育在幼儿园教学中占重要的地位。幼儿期是人一生中的敏感期,是学习做人的奠基期。因此,向幼儿进行正确的道德教育是非常必要,也是极其重要的。文章阐述了在幼儿园关于幼儿品德培养的渠道和方法。总括全文,幼儿德育是整个德育工程的起点,德育应从小进行,利用教师的示范作用、日常生活中的小事,利用节日活动萌发幼儿积极情感,根据独生子女的身心特点因材施教等,为幼儿良好品德的形成打下坚实的基础。  相似文献   

浅谈加强中职学校课堂纪律的管理     

蔡郁昕 《科教文汇》2013,(14):151-152

本文针对当前中职学校普遍存在的课堂问题行为,结合课堂管理的实践经验,论述了课堂纪律的重要性,探讨了加强课堂纪律与问题行为管理的策略。  相似文献