The direct and indirect effects of advertising on materialism of college students in China     

Ranxi Jiang 《亚洲交流杂志》2013,23(3):319-336

In this study, we propose a theoretical framework through which we examine the direct and the indirect effects of advertising on college students’ materialistic attitudes in China. The framework is built on the influence-of-presumed-influence model, which allows us to examine how advertising and peer influence interact with each other and exert joint effects. We conducted a survey of 210 undergraduate students aged from 17 to 24 in Beijing, China. Results of the survey suggest that, in addition to its direct effect, advertising produces an indirect effect on college students’ materialism via their presumed advertising influence on peers. The findings of this study have practical implications for both educators and marketers.  相似文献   

Gentlemen don't speak: communication norms and condom use in bathhouses     

William N. Elwood  Kathryn Greene  Karen K. Carter 《Journal of Applied Communication Research》2013,41(4):277-297

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独立学院政策的制度化构建分析     

彭华安 《高等理科教育》2013,(4):53-56

作为制度创新的产物,独立学院政策生成于计划经济体制向市场经济体制转型期,呈现了从政策摸索到政策扩散、从政策实践到政策规范、从诱致性政策变迁到强制性政策变迁的制度化构建特点,凸现了体制转轨中政策制度化构建的中国模式和中国经验。  相似文献   

社会主义核心价值观培育的路径探析   总被引：3，自引：0，他引：3  

冯留建 《北京师范大学学报(社会科学版)》2013,(2):13-18

核心价值观奠定了国家制度的道义基础,决定着一个社会的主导价值,堪称兴国之魂。社会主义核心价值观的培育是一个逐步积累、形成共识的过程,它的培育路径是多元的,理论认知是社会主义核心价值观培育的思想基础,理论认知有助于理解社会主义核心价值观的凝练历程,把握社会主义核心价值观的内在逻辑及其历史地位。价值认同是社会主义核心价值观培育的本质要求,要实现自觉的价值认同必须建立接受内化机制、实践强化机制和灌输引导机制。道德规范是社会主义核心价值观培育的内在保障,道德规范既要加强公民个人品德建设,又要提高公民道德修养,同时还要健全道德规范机制。  相似文献   

试论技术价值评价的内容、形式与指标     

巨乃岐 《哈尔滨学院学报》2013,34(8):1-6

技术的价值评价涉及三个方面：一是评价的主要内容,即分析、评判和确定技术价值效应的关系、有无、性质和大小;二是评价的基本形式,主要包括技术价值的个人评价、社会舆论评价和权威机构评价三种形式;三是评价的指标类型,包括技术内在水平的先进性评价、技术外在功用的功利性评价、精神性评价和生态性评价。  相似文献   

News Media's Rhetoric on Facebook     

《Journalism Practice》2013,7(7):853-872

ABSTRACT

While Facebook is an important distribution channel for today's media houses, there is a lack of research on how news outlets choose to present their stories in social media. The present study aims to narrow this gap by analysing two weeks of Facebook updates by the Norwegian tabloid Dagbladet and the public-service broadcaster NRK and comparing them to the corresponding stories on their news sites. An important objective is to uncover if and how the Facebook updates depart from established text norms for online papers. The method is triangulated. A quantitative content analysis reveals that newsrooms tend to utilize a wider range of speech acts when writing presentations specifically for Facebook. A follow-up qualitative analysis identifies five rhetorical strategies for unique promo texts on Facebook: adding emojis, posing questions, making requests, expressing emotions and stating subjective points of view. Qualitative interviews with responsible journalists confirm that these strategies are more common the less controversial the stories are. However, the newsrooms have few explicit guidelines for when it is acceptable to transgress traditional journalistic text norms. The findings are summarized in a model that connects the continuum of decreasing story controversy to a corresponding continuum of increasingly interpretative and subjective rhetoric.  相似文献   

Newsrooms and Transparency in the Digital Age     

《Journalism Practice》2013,7(2):215-229

Facing a decline in public credibility, news organizations have been encouraged to embrace transparency to combat rising public distrust. In this paper, we examine how journalists at six leading news outlets in the United States grapple with the concept of transparency and its implementation in their newsrooms. Our data indicate that news outlets engage in a limited and strategic form of transparency that enable them to appear transparent without offering substantive insights into the journalistic process.  相似文献   

规范着权力的规范——评《规范权力——权力的法理研究》     

赵娴  夏宏强 《广州广播电视大学学报》2008,39(1):76-80

本文是一本小书阅读之后的思索,《规范权力——权力的法理研究》给笔者两个视角：规范着权力和权力的规范。笔者试图通过整理作者的思路,结合自身对于权力、权利、人权、法律的理解,作出此篇小文,一是因为理论上对权力的系统化、跨学科研究的缺乏,足以提升本书的价值,值得为更多的学人关注,二是因为处于全球化的浪潮之中,置身中国转型的改革方案,使得关系中华民族未来的设计者们需要这样规范权力的理念和制度。  相似文献   

德性——当代研究综述     

杨豹 《玉溪师范学院学报》2008,24(11):14-22

20世纪中后期以来,中外伦理学家们对德性的性质、内容及德性的形成和应用等各方面都进行了深入的研究,取得了丰硕的成果.但纵观国内外的研究,从整体上看,国外对德性的研究在系统性及深度上都明显强于国内.这就要求国内的研究者们在进行德性研究时要注重研究的系统性和深度,要积极主动地学习和吸收国外的优秀成果.  相似文献   

对见义勇为的损害赔偿在适用民事法律规范上的思考     

杨文君 《四川工程职业技术学院学报》2009,23(4):75-81

本文从分析见义勇为和无因管理的概念、特征、构成要件以及联系和区别出发,说明见义勇为行为在民法属性上不仅是属于无因管理行为而且还是一种更高层次的无因管理行为;然后从见义勇为和无因管理的民事法律规范入手,对照具体案例,指出见义勇为的损害赔偿在何种条件下适用何种民事法律规范。  相似文献