Cloud-based big data analytics for customer insight-driven design innovation in SMEs     

《International Journal of Information Management》2020

Fast development of IT and ICT facilitate customers to post a large volume of their concerns and expectation online, which are widely accepted to be a valuable resource for product designers. However, it is found that only a small number of small and medium-sized enterprises (SMEs) have capabilities to leverage customer online insights for design innovation, which often demonstrate a significant share in national economies growth. To discover the beneath reasons regarding the barrier that prevent them to make effective utilization, in this study, as a concrete example, manufacturing SMEs in the South Wales and Greater Manchester industrial areas of the UK are focused and their potential motivations for using and knowledge of big data-based customer analytics are investigated. An exploratory survey was conducted in terms of the type of customer data they have, the storage approaches, the volume of customer data, etc. Next, a carefully devised exploratory study was undertaken to understand how SMEs perceive the relations between customer data and product design, how about their expectations from big customer data analytics and what really challenges SMEs to exploit the value of big customer data. Besides, a demonstration platform is developed to present SMEs an automatic process of analysing customer online reviews and the capacity on customer insights acquisition and strategic decision making. Finally, findings from two focus groups indicate the different managerial and technical considerations required for SMEs considering implementing big data and customer analytics. This study encourages SMEs to welcome big customer data and suggests that a cloud-based approach may be the most appropriate way of giving access to big data analytics techniques.  相似文献   

Business models shifts: Impact of Covid-19     

《International Journal of Information Management》2020

No amount of crystal ball gazing may help us fathom the full impact of the Covid-19 (C-19) crisis on business organizations in a distinct manner. Given the lack of precedence, any such analyses seem to demand routine revisions as we progress further up the “number of infected” curve. Most countries of the world have imposed restrictions on social congregations or even people working in close proximity to each other. Industries that produce and deliver information products and services therefore, have continued to function while those that manufacture physical products especially labor-intensive firms were forced to minimize operations or temporarily shut down. However, in most countries, physical products which were essential in nature were reluctantly permitted to be manufactured given the need for them in people’s everyday life. In this viewpoint, I draw upon three dimensions – information intensity of product/service, information intensity of process/value chain; along with a third dimension – essential nature of the product/service to help understand the immediate implications of C-19. I also present some anecdotal evidences of attempts to alter business models in these circumstances in order to address the challenges that certain product characteristics impose but at the same capitalize on the business opportunities presented by the essentiality of the products.  相似文献   

语用预设视角下的商务英语写作研究     

陈蓓 《南通职业大学学报》2013,(4):12-15

从语用预设的视角入手，辅以大量英语资料，对商务英语写作的礼貌性、简洁性、语篇连贯性、信息凸显性四个方面进行探讨；指出语用预设在语言维度上可使商务英语写作更加简洁和礼貌，在语篇维度上可使商务英语写作更加连贯，信息维度上可使商务英语写作的语篇或语言信息量更大。  相似文献   

Two views from the summit     

《普罗米修斯》2012,30(3):259-265

This article reviews the objectives and results of the First Phase of the World Summit on the Information Society. It includes an analysis of the discourse conducted to this point at the Summit, and of the possible outcomes.  相似文献   

Managing Disagreement while Managing not to Disagree: Polite Disagreement in Negotiation Discourse     

《Journal of Intercultural Communication Research》2013,42(2):91-116

This paper explores the exercise of politeness by Malays in business negotiations with Japanese. The study looks at how disagreement is realized linguistically. Its linguistic configurations in the form of speech acts and discourse strategies and their underlying politeness strategies are identified and described. The study also reports on how Malay cultural values are reflected in the language use. The implications of the study for negotiation in general and the expression of disagreement in particular are then discussed. The findings are significant for an understanding of disagreement by Malays, particularly when interacting in English. Additionally it provides insights into how Malay cultural values impinge on Malay interaction styles vis-à-vis styles of disagreement. The findings work towards an understanding of how Malay values are manifested in the discourse of disagreement in oral communication.  相似文献   

面向供应链管理的图书馆业务流程重组   总被引：10，自引：0，他引：10       下载免费PDF全文

邹凯  何岸  陈能华 《中国图书馆学报》2005,31(4)

供应链管理概念框架由供应链网络结构、供应链业务流程及供应链管理组件三个要素构成。图书馆面向供应链管理很有必要。目前图书馆实施供应链管理存在缺乏主观能动性、缺乏竞争的科学意识及健全的运行保障体系等。面向供应链管理的图书馆业务流程重组,首先要进行供应链系统重整,然后进行业务流程重组。图3。参考文献8。  相似文献   

现实困顿之下的理性起步——2006年我国传媒经济学研究概述     

喻国明  王斌 《国际新闻界》2007,(1)

本文主要通过对期刊文献的回顾分析,从学科本身、传媒产品、传媒组织行为、媒体市场结构、传媒产业结构、政策与规制等六个方面综述了2006年国内传媒经济研究的进展,并指出了不足和今后研究建议。  相似文献   

Risk terrain modeling predicts child maltreatment     

《Child abuse & neglect》2016

As indicated by research on the long-term effects of adverse childhood experiences (ACEs), maltreatment has far-reaching consequences for affected children. Effective prevention measures have been elusive, partly due to difficulty in identifying vulnerable children before they are harmed. This study employs Risk Terrain Modeling (RTM), an analysis of the cumulative effect of environmental factors thought to be conducive for child maltreatment, to create a highly accurate prediction model for future substantiated child maltreatment cases in the City of Fort Worth, Texas. The model is superior to commonly used hotspot predictions and more beneficial in aiding prevention efforts in a number of ways: 1) it identifies the highest risk areas for future instances of child maltreatment with improved precision and accuracy; 2) it aids the prioritization of risk-mitigating efforts by informing about the relative importance of the most significant contributing risk factors; 3) since predictions are modeled as a function of easily obtainable data, practitioners do not have to undergo the difficult process of obtaining official child maltreatment data to apply it; 4) the inclusion of a multitude of environmental risk factors creates a more robust model with higher predictive validity; and, 5) the model does not rely on a retrospective examination of past instances of child maltreatment, but adapts predictions to changing environmental conditions. The present study introduces and examines the predictive power of this new tool to aid prevention efforts seeking to improve the safety, health, and wellbeing of vulnerable children.  相似文献   

浅议体育场馆建设与经营模式创新   总被引：4，自引：0，他引：4  

付建明 《哈尔滨体育学院学报》2007,25(4)

体育场馆建设将进入一个新的时期,建设布局将由单一独项转向综合集中,功能将由单一转向多功能,层面也将由单层向多层转化;结合经营管理现状,应引进体育彩票等融资模式,更新营销观念,以促进营销创新。  相似文献   

Business communication as cultural text: Exchange and feedback of promotional video clips     

Nurit Zaidman  Prue Holmes   《Int J Intercult Relat》2009,33(6):535-549

Our research is a response to the need to improve the understanding of the complexity of global professional communication. To investigate the complex cultural interpretations that producers and audiences apply to professional texts, we developed a two-year interactive project. Business students in New Zealand and Israel produced promotional “texts” – video clips to promote a university program – which they exchanged with their counterparts overseas to receive feedback. We adapted models of home-made visual communication and advertising which used the categories of participants, settings, topics, and style, to analyze the eight clips. Emergent findings suggested two more categories – information and language – as important analytical tools. Variables of age, gender, intra- and intercultural differences, and (cultural) context also resulted in student audiences’ multiple interpretations of the texts. The outcomes indicate the need to extend the culture-in-context approach for a “situation focused communication approach,” where the primary focus is a group of producers and their audience as they produce and interpret a professional text. This approach also foregrounds contextual variables and a plural understanding of culture to accommodate the potential for miscommunication of business and professional texts in pluricultural contexts.  相似文献