Business communication as cultural text: Exchange and feedback of promotional video clips     

Nurit Zaidman  Prue Holmes   《Int J Intercult Relat》2009,33(6):535-549

Our research is a response to the need to improve the understanding of the complexity of global professional communication. To investigate the complex cultural interpretations that producers and audiences apply to professional texts, we developed a two-year interactive project. Business students in New Zealand and Israel produced promotional “texts” – video clips to promote a university program – which they exchanged with their counterparts overseas to receive feedback. We adapted models of home-made visual communication and advertising which used the categories of participants, settings, topics, and style, to analyze the eight clips. Emergent findings suggested two more categories – information and language – as important analytical tools. Variables of age, gender, intra- and intercultural differences, and (cultural) context also resulted in student audiences’ multiple interpretations of the texts. The outcomes indicate the need to extend the culture-in-context approach for a “situation focused communication approach,” where the primary focus is a group of producers and their audience as they produce and interpret a professional text. This approach also foregrounds contextual variables and a plural understanding of culture to accommodate the potential for miscommunication of business and professional texts in pluricultural contexts.  相似文献   

科学认识、国际政治利益与环境保护角力下的《京都议定书》     

杨雅惠 《未来与发展》2007,28(3):7-10,6

自有科学研究结果显示温室气体排放会导致全球暖化以来，气候变迁议题便广泛地受到国际社会与科学界的重视。本文以《京都议定书》为案例，探讨科学知识与政治利益之间的关系，并对其未来发展进行展望。  相似文献   

复杂地形条件下的太阳资源辐射计算方法研究   总被引：24，自引：8，他引：24  

何洪林于贵瑞牛栋 《资源科学》2003,25(1):78-85

借鉴国内外已有的太阳辐射计算方法，考虑地形和大气衰减因子，通过组件技术实现GIS与太阳总辐射计算模型集成，建立了太阳潜在总辐射计算模型。同时利用我国107个气象观测站的多年逐日太阳辐射资料，假设多年中有1d为晴朗无云的天气，即取多年中的最大太阳总辐射值为核算日的潜在日总辐射值，进行模型检验，证明该方法可行。  相似文献   

基于思维进化算法--粗糙集理论的模糊控制方案及实现     

王强  杨亚强  陈军  陈清华 《科技广场》2005,(12):19-21

针对传统模糊控制中不确定知识获取的主观性缺陷,本文充分利用思维进化算法,考虑所有属性条件全局寻优离散点和粗糙集理论直接从数据中挖掘知识并进行约简的能力,结合两者提出一种新的模糊控制方案。仿真实验证明,该方案相对于PID控制简单易行,有良好的控制品质及很强的鲁棒性。  相似文献   

信息化嵌入对中国参与制造业全球价值链的影响研究     

于李娜  闫肃  孙雅秀 《科技管理研究》2022,(20)

本文以信息化和工业化的融合发展为切入点,探究中国制造业全球价值链升级路径,实证检验信息化嵌入对制造业全球价值链参与的影响及作用机制。结果显示：信息化嵌入能显著推动制造业显性比较优势的提高,主要通过技术创新和劳动力成本实现;对制造业整体来说,信息化嵌入通过劳动力成本中介增强制造业全球价值链参与中的显性比较优势;信息化嵌入的影响及传导机制作用于不同技术水平制造业时具有显著差异,高技术制造业与信息化结合更好,技术创新和劳动力成本的中介效应显著,低技术制造业技术水平低、信息化结合能力弱,中介效应不显著。  相似文献   

关于体育产业与黑龙江省新经济增长点的思考   总被引：1，自引：0，他引：1  

房英杰  郭俊清  熊健  金国斌 《哈尔滨体育学院学报》2008,26(1):39-42

将体育产业视为黑龙江省新的经济增长点,不仅是体育经济学所面临的新课题,也是与经济增长密切相关的实际问题。本文在认真研究体育产业作为龙江经济增长点的特点、作用及制约因素的基础上,进而确立推动体育产业成为我省经济增长点的对策与途径,为龙江体育产业的快速发展提供参考。  相似文献   

Global solidarity against unilateralism     

Baskara T. Wardaya Sj 《Inter-Asia Cultural Studies》2013,14(4):476-486

Abstract

The 1955 Bandung Conference was a crucial moment in the history of the former colonial states of Asia and Africa. The Bandung Spirit that came out of it was a strategic foundation for building solidarity and cooperation among nations. The Cold War period and its aftermath, however, indicate that the Bandung spirit was in decline. Meanwhile, the United States, which had intended to unilaterally disrupt the Bandung Conference, continues to conduct unilateral actions in pursuit of its hegemonic interests. Along this line, the United Nations has often been bypassed by the US and other powerful nations in their unilateral initiatives. In response to this situation, it is important to rekindle the Bandung Spirit and to struggle for the democratization of international relations. In today’s context the struggle should be focused on three areas, namely the democratization of world politics, world economy, and the United Nations.  相似文献   

The Story of Two Big Chimneys: A Frame Analysis of Climate Change in US and Chinese Newspapers     

《Journal of Intercultural Communication Research》2013,42(2):151-177

Despite mounting research on how the news media portrayed climate change in developed countries, disproportionately little attention was paid to one of the top greenhouse gas emitters in the world—China. This study systematically examined and compared how the US and Chinese newspapers portrayed climate change. An analytical framework, grounded in framing research traditions, took into account both theoretical and practical challenges in frame analysis by creating a hybrid structure of interlocked generic and issue-specific frames. The results showed both convergent and divergent pictures from the two countries’ newspapers shaped distinctly by the sociopolitical realities in both countries. The research also cautioned against making simplistic explanations of the results and offered culturally informed interpretations. A discussion on better research focus and design was offered for future research in this avenue.  相似文献   

基于网络全局结构关系的领域重要关键词提取与分析     

魏玉梅  滕广青  马卓  庹锐 《图书馆杂志》2021,(2):20-28

提取和分析领域重要关键词及其演化模式,对于探索和预测领域知识的研究重点和研究趋势具有重要的意义.论文采用特征分解的方法,提取领域知识网络中的重要结构成分,从网络全局结构关系的视角对领域中的重要关键词进行提取与分析.研究结果表明,在网络全局结构的视角下,领域中始终保持部分恒定不变的重要关键词;恒定关键词之间关联稀疏且包含...  相似文献   

基于校园网的网络辅助教学系统   总被引：2，自引：0，他引：2  

左开中 《科技广场》2006,(2):70-72

结合在操作系统课程教学中开展网络辅助教学的实践,讨论了网络辅助教学的可行性、必要性和主要任务。基于XML技术实现了一个网络辅助教学系统,能够在课后为学生的复习、答疑、测试、师生间的讨论交流以及个性化教学提供服务。  相似文献