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61.
Consumer reactance appears to be a major inhibiting result in the personalization paradox of online personalized advertising. The objective of this study is to uncover consumer reactance of online personalized advertising. We identify the rational choice factors rooted in the rational choice theory from a negative-effect perspective and examine their impacts on consumer reactance with consideration of affective factors. Our results confirm that three rational choice factors from a negative-effect perspective have significant impacts on consumer reactance, and affective factors such as ownership and vulnerability are dominant determinants of these rational choice factors. The effects of these affective factors on consumer reactance can be mediated by individual rational choice factors. The findings provide a new perspective on the paradox phenomenon and offer online personalized advertising providers new approaches to improving their performance. 相似文献
62.
Some of the most popular measures to evaluate information filtering systems are usually independent of the users because they are based in relevance judgments obtained from experts. On the other hand, the user-centred evaluation allows showing the different impressions that the users have perceived about the system running. This work is focused on discussing the problem of user-centred versus system-centred evaluation of a Web content personalization system where the personalization is based on a user model that stores long term (section, categories and keywords) and short term interests (adapted from user provided feedback). The user-centred evaluation is based on questionnaires filled in by the users before and after using the system and the system-centred evaluation is based on the comparison between ranking of documents, obtained from the application of a multi-tier selection process, and binary relevance judgments collected previously from real users. The user-centred and system-centred evaluations performed with 106 users during 14 working days have provided valuable data concerning the behaviour of the users with respect to issues such as document relevance or the relative importance attributed to different ways of personalization. The results obtained shows general satisfaction on both the personalization processes (selection, adaptation and presentation) and the system as a whole. 相似文献
63.
Jun Wang Maarten Clements Jie Yang Arjen P. de Vries Marcel J.T. Reinders 《Information processing & management》2010,46(1):58-70
Social media systems have encouraged end user participation in the Internet, for the purpose of storing and distributing Internet content, sharing opinions and maintaining relationships. Collaborative tagging allows users to annotate the resulting user-generated content, and enables effective retrieval of otherwise uncategorised data. However, compared to professional web content production, collaborative tagging systems face the challenge that end-users assign tags in an uncontrolled manner, resulting in unsystematic and inconsistent metadata.This paper introduces a framework for the personalization of social media systems. We pinpoint three tasks that would benefit from personalization: collaborative tagging, collaborative browsing and collaborative search. We propose a ranking model for each task that integrates the individual user’s tagging history in the recommendation of tags and content, to align its suggestions to the individual user preferences. We demonstrate on two real data sets that for all three tasks, the personalized ranking should take into account both the user’s own preference and the opinion of others. 相似文献
64.
Shayan A. Tabrizi Azadeh Shakery Hamed Zamani Mohammad Ali Tavallaei 《Information processing & management》2018,54(4):630-656
Despite the importance of personalization in information retrieval, there is a big lack of standard datasets and methodologies for evaluating personalized information retrieval (PIR) systems, due to the costly process of producing such datasets. Subsequently, a group of evaluation frameworks (EFs) have been proposed that use surrogates of the PIR evaluation problem, instead of addressing it directly, to make PIR evaluation more feasible. We call this group of EFs, indirect evaluation frameworks. Indirect frameworks are designed to be more flexible than the classic (direct) ones and much cheaper to be employed. However, since there are many different settings and methods for PIR, e.g., social-network-based vs. profile-based PIR, and each needs some special kind of data to do the personalization based on, not all the evaluation frameworks are applicable to all the PIR methods. In this paper, we first review and categorize the frameworks that have already been introduced for evaluating PIR. We further propose a novel indirect EF based on citation networks (called PERSON), which allows repeatable, large-scale, and low-cost PIR experiments. It is also more information-rich compared to the existing EFs and can be employed in many different scenarios. The fundamental idea behind PERSON is that in each document (paper) d, the cited documents are generally related to d from the perspective of d’s author(s). To investigate the effectiveness of the proposed EF, we use a large collection of scientific papers. We conduct several sets of experiments and demonstrate that PERSON is a reliable and valid EF. In the experiments, we show that PERSON is consistent with the traditional Cranfield-based evaluation in comparing non-personalized IR methods. In addition, we show that PERSON can correctly capture the improvements made by personalization. We also demonstrate that its results are highly correlated with those of another salient EF. Our experiments on some issues about the validity of PERSON also show its validity. It is also shown that PERSON is robust w.r.t. its parameter settings. 相似文献
65.
Michael J. Cole Jacek Gwizdka Chang Liu Nicholas J. Belkin Xiangmin Zhang 《Information processing & management》2013
The acquisition of information and the search interaction process is influenced strongly by a person’s use of their knowledge of the domain and the task. In this paper we show that a user’s level of domain knowledge can be inferred from their interactive search behaviors without considering the content of queries or documents. A technique is presented to model a user’s information acquisition process during search using only measurements of eye movement patterns. In a user study (n = 40) of search in the domain of genomics, a representation of the participant’s domain knowledge was constructed using self-ratings of knowledge of genomics-related terms (n = 409). Cognitive effort features associated with reading eye movement patterns were calculated for each reading instance during the search tasks. The results show correlations between the cognitive effort due to reading and an individual’s level of domain knowledge. We construct exploratory regression models that suggest it is possible to build models that can make predictions of the user’s level of knowledge based on real-time measurements of eye movement patterns during a task session. 相似文献
66.
网络电子期刊出版模式及其对传统期刊的挑战 总被引：2，自引：0，他引：2
总结了网络电子期刊3种类型9种形式的出版模式,分析了网络电子期刊出版模式对传统期刊稿件组织、编辑出版和管理监督的十大挑战. 相似文献
67.
概述了网络个性化导航研究的分类，探讨了如何用半结构时序图模拟用户的导航历史，针对它的不足提出了一个能降低其实现算法时空复杂性的改进图模型。 相似文献
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69.
Enrique Frias-MartinezAuthor Vitae Sherry Y. ChenXiaohui LiuAuthor Vitae 《International Journal of Information Management》2009
Personalization can be addressed by adaptability and adaptivity, which have different advantages and disadvantages. This study investigates how digital library (DL) users react to these two techniques. More specifically, we develop a personalized DL to suit the needs of different cognitive styles based on the findings of our previous work [Frias-Martinez, E., Chen, S. Y., & Liu, X. (2008) Investigation of behavior and perception of digital library users: A cognitive style perspective. International Journal of Information Management]. The personalized DL includes two versions: adaptive version and adaptable version. The results showed that users not only performed better in the adaptive version, but also they perceived more positively to the adaptive version. In addition, cognitive styles have great effects on users’ responses to adaptability and adaptivity. These results provide guidance for designers to select suitable techniques to develop personalized DLs. 相似文献
70.
In this article, we address the measurement of individualized instruction in the context of regular classroom instruction. Our study assessed instructional practices geared towards individualization in German third grade reading lessons by combining self-report data from 621 students, from their teachers (n = 57), and live observations. We then investigated the reliability of these different approaches to measuring individualization as well as the agreement between them. All three approaches yielded reliable indicators of individualized practices, but not all of them corresponded with each other. We found considerable agreement between students and observers, but neither agreed with teachers' self-reports. Upon closer examination, we found that students’ ratings only correlated with teacher ratings that were provided close to the timepoint of interest. This correlation increased when teacher measures were corrected for response tendencies. We conclude with some recommendations for future studies that aim to measure individualized instruction in the classroom. 相似文献