An impulse to exploit: the behavioral turn in data-driven marketing     

Anthony Nadler  Lee McGuigan 《Critical Studies in Media Communication》2018,35(2):151-165

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.  相似文献   

A new approach to explore the knowledge transition path in the evolution of science & technology: From the biology of restriction enzymes to their application in biotechnology     

Xiaojun Hu  Ronald Rousseau 《Journal of Informetrics》2018,12(3):842-857

In this contribution, we develop a new approach to explore the process of knowledge transition from discovery-oriented science to technological fields, via applications-oriented research, including a mediator set. This trajectory is referred to as the D-A-T trajectory. It is shown how it can be constructed and measures are proposed to characterize the relational strength among different environments (discovery oriented research, applications-oriented research and patents) and the speed of evolution. Our approach is illustrated by a case study of three fundamental restriction enzymes articles. Among other results we found that 387 patents cited 124 of the 988 articles (a share of 12.55%) in the mediator set. Defining the non-patent references (NPR) transition rate as the number of citing patents divided by the number of articles in the mediator set yields a value 0.392. Our results suggest that the D-A-T path acts as a backbone and reveals important “invisible contributions” of an original scientific work during its evolution from discovery oriented research to outside academia. Our contribution provides a useful tool for bridging the existing gap in detecting the transition of knowledge between science and technology.  相似文献   

利用布尔方法对馆员知识自律影响知识共享定性比较     

刘小锋 《现代情报》2016,36(5):52-56

馆员知识自律模式体现了馆员知识转移行动并把自身最有利的知识应用到工作中,使复杂的知识从内化到外化得以知识共享。根据馆员自律特征,采用布尔代数方法,对表示馆员条件进行布尔代数定性比较。分析馆员知识自律特征结构以及和知识转移、知识共享关系。揭示馆员知识自律特征和知识转移和共享管理之间的联系,为馆员提供支持知识转移合适条件。  相似文献   

Confidence in prior knowledge,self-efficacy,interest and prior knowledge: Influences on conceptual change     

《Contemporary educational psychology》2014,39(2):164-174

This study explored how confidence in prior knowledge, self-efficacy, interest, and prior knowledge interact in conceptual change learning. One hundred and sixteen college students completed an assessment of confidence in prior knowledge, self-efficacy, interest, prior scientific understanding, and prior misconceptions before reading a refutation text on seasonal change. Students’ misconceptions and scientific understanding of seasonal change was then assessed before and after reading a refutation text, and again at a two week delayed posttest. Three profiles of students emerged based on their confidence in prior knowledge, self-efficacy, interest, prior scientific understanding, and prior misconceptions. The profiles included: (1) Low (low confidence, self-efficacy, interest, and prior scientific understanding and high prior misconceptions), (2) mixed (high confidence, self-efficacy, and interest, but low prior scientific understanding and high prior misconceptions), and (3) high (high confidence, self-efficacy, interest, and prior scientific understanding and low prior misconceptions). Results indicated that the mixed profile appeared to be most productive for conceptual change and that learner characteristics most productive for conceptual change learning may differ from those most productive in other learning situations.  相似文献   

In the hearts and minds of employees: A model of pre-adoptive appraisal toward artificial intelligence in organizations     

《International Journal of Information Management》2021

Organizations face increasing pressure to implement artificial intelligence (AI) within a variety of business processes and functions. Many perceived benefits surround AI, but a considerable amount of trepidation also exists because of the potential of AI to replace human employees and dehumanize work. Questions regarding the future of work in the age of AI are particularly salient in pre-adoption organizations, before employees have the opportunity to gain direct experience with AI. To cope with this potentially stressful situation, employees engage in cognitive appraisal processes based on their own knowledge and personal use of AI. These pre-adoptive appraisals of AI influence both affective and cognitive attitudes, which in turn trigger behavioral responses that influence an organization’s ability to leverage AI successfully. Our survey of 363 Taiwanese employees shows that perceptions of AI’s operational and cognitive capabilities are positively related to affective and cognitive attitudes toward AI, while concerns regarding AI have a negative relationship with affective attitude only. Interaction effects of employee knowledge and affective attitude are also observed. This work’s main contribution lies in the development of an empirically-tested model of the potential impact of AI on organizations from an employee perspective in the pre-adoption phase. These results have practical implications for how organizations prepare for the arrival of this transformative technology.  相似文献   

The Metamorphosis of Industrial Designers from Novices to Experts     

Ju‐Joan Wong  Po‐Yu Chen  Chun‐Di Chen 《The International Journal of Art & Design Education》2016,35(1):140-153

Professional training for designers is crucial in the field of design studies. The characteristics of novices versus those of expert designers have been identified in the literature; however, studies exploring the issue of professional training processes in the actual workplace are not well developed. Our study addresses the topic by using qualitative research methods along with flexible design. Collected data from the interviewees with different work experience were analysed by open, axial and selective coding. Herein, we argue that the processes by which a designer transforms from a novice into an expert in the industry are constructed through the interaction of several complicated factors. The re‐learning inherent in design professions is implemented through knowledge transfer gained from participation in design projects, particularly regarding tacit knowledge. Also, the novice's process of learning and training yields the characteristics and skills that companies and firms require of designers; this process involves a series of disciplinary sub‐processes, from destructive to reconstructive, implemented by employers. In these sub‐processes, the subjectivity of designers is neglected, leading to the suppression of imaginative expression and feelings of alienation among these workers.  相似文献   

Reactivity without legitimacy? Online consumer reviews in the restaurant industry     

Jean-Samuel Beuscart  Kevin Mellet 《Journal of Cultural Economy》2016,9(5):458-475

In recent years, web sites where individual consumers can rate and review goods and services have mushroomed all over the Internet. Restaurants are particularly affected by online reviewing. If the impact of online consumer reviews (OCRs) on the demand side of markets is now well understood and measured, few studies examine the reception of this new evaluation method by those who are assessed. Based on interviews with French restaurant managers, our research shows that OCRs systems reconfigure relations of accountability in the restaurant industry. We use the notion of reactivity to describe the mechanisms through which the new evaluation system transforms the activity of restaurants. We also examine the affects surrounding the reception of ratings and reviews by restaurant managers and the moral criteria that accompany their discourses on online reviews. Many restaurants consider online reviews as a brutal and hypocritical mode of judgment. The judgment produced by online ratings and reviews is not easily borne by restaurant managers, because it challenges the conventions of quality they had previously internalized as legitimate, that is, those produced by professional experts. We interpret this ambivalent reception as the unfinished movement of transforming a performative reputation device into a legitimate evaluation institution.  相似文献   

Diverse socio-technical aspects of a digital archive of Aboriginal languages     

Catherine Bow 《档案与原稿》2019,47(1):94-112

ABSTRACT

A socio-technical approach is taken to explore a digital archive of Australian Indigenous cultural heritage. The Living Archive of Aboriginal Languages is considered in terms of what it is currently doing and what it was intended to do. Two ethnographic stories focusing on user interactions and the outcomes of an online survey serve to evaluate the effectiveness of the Archive from the perspective of different users. This is then juxtaposed with a consideration of the original grant application, outlining what was envisaged for the project. This analysis serves to highlight some of the contingent relations and diverse socio-technical aspects of a specific knowledge infrastructure, as it allows multiple forms of interaction, new connections and generative activities as people discover, access and interact with the content now and into the future.  相似文献   

Social relations as predictors of achievement in math in Kenyan primary schools     

《International Journal of Educational Development》2014

In sub-Saharan Africa, where there is limited financial and human capital, it is important to examine how social relationships may serve to promote or undermine human capital formation. However, little is known about the contributions of social relations to human capital development, especially in terms of academic achievement in Africa. This study examined how variations in key aspects of social relations among teachers; between teachers and students; between principals, teachers, parents and students affect achievement in mathematics among sixth graders in 70 schools in six districts in Kenya. We modeled mathematics achievement as a function of measures of social perception and support while adjusting for school-, classroom- and student level background characteristics. We found that net of teacher subject knowledge and background characteristics, teachers who display commitment to teaching by always correcting homework and keeping students engaged during math lessons had their students performing better. Teacher absenteeism and lack of interest in teaching were negatively associated with performance in math. Lack of parental involvement in the classroom also had negative effects on grades. At the school level, the level of engagement of the principal, measured by supervision of teachers and good interpersonal interactions with parents had positive effects on math achievement. Schools where parents provided material and financial support had better grades, while student delinquency and absenteeism negatively affected grades.  相似文献   

Computer,craft, complexity,change: explorations into science teacher knowledge     

Judith Mulholland 《Studies in Science Education》2013,49(1):41-62

In this article we review the notion of teacher knowledge from four metaphorical standpoints – teacher knowledge as computer, as craft, as complexity and as change. We employ each of these metaphors to examine and analyse the work of one teacher of science. We draw implications from our analysis for teacher education, teacher development and the study of teaching.  相似文献