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Short-term study abroad is the fastest growing area of international education and there is increasing interest in the role of modified applications of this form (e.g. faculty-led, field/environmental, and/or educational travel) in influencing global citizenship. Using an empirical database of over 650 students registered for a study abroad course in sustainable development offered in Australia and New Zealand, we explore the effect of short-term educational travel programs on environmental citizenship. We also identify differences among key student characteristics (past study abroad experience, gender, and program destination) in influencing citizenry. Results show that participation in the educational travel program significantly moderates (decreases) the difference in environmental citizenship scores for first-timers (vs. those with past experience in study abroad) and program destination, but increases the difference in environmental citizenship for males vs. females. Implications for destination image and national brand marketing of environmental-oriented educational travel programs are discussed. 相似文献
83.
20世纪90年代以来,西南古镇以其独特的建筑风貌和文化底蕴成为了人们心目中重要的旅游目的地,伴随着古镇的开发与保护工作的深入开展,旅游业已经成为推动西南各个古镇发展的重要动力。古镇旅游的迅速发展引起了国内学术界的广泛重视和关注,但当前国内对古镇的研究几乎很少与旅游形象塑造等方面相结合。本文以重庆磁器口古镇为例,利用IPA分析方法,对磁器口现有的旅游形象进行实证分析,从实践、量化的角度分析磁器口古镇旅游形象的优劣势所在,给予磁器口今后的旅游发展提供理论支撑,并提出相应对策。 相似文献
84.
旅游开发本是对旅游空间资源和价值的商品化利用过程,而居民生活空间置换是旅游地空间商品化的手段和结果。古镇居民生活空间置换主要表现为生活空间置换成旅游空间和商业空间;同时,生活空间置换对旅游古镇又产生重要影响。“旅游地居民的生活空间置换”是对旅游目的地研究的拓展,“旅游地空间商品化”是对旅游地旅游开发的另一种解读,二者存在千丝万缕的联系。不论对此二者做单独分析还是结合分析,都是对旅游研究的丰富和发展。 相似文献
85.
树立品牌形象可以帮助旅游产业赢得竞争优势,而在旅游地设置适量的公共艺术是塑造旅游地品牌形象的重要手段。旅游地公共艺术与公众的活动密切相关,是旅游地的重要视觉元素。它的应用和设计应该符合总体品牌形象定位,满足某项功能要求,避免出现破坏生态、盲目求多和违背消费者心理等问题。 相似文献
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Jacques du Toit Andre Kraak Judy Favish Lizelle Fletcher 《Assessment & Evaluation in Higher Education》2014,39(7):853-864
Current literature proposes several strategies for improving response rates to student evaluation surveys. Graduate destination surveys pose the difficulty of tracing graduates years later when their contact details may have changed. This article discusses the methodology of one such a survey to maximise response rates. Compiling a sample frame with reliable contact details was most important, but may require using additional sources of information other than university records. In hindsight, graduates should have been contacted prior to the survey to introduce it and stress its importance, while email and postal reminders appeared to have a limited effect on non-respondents. Due to varying response rates between participating universities, online responses were augmented with a call centre administering the survey telephonically to non-respondents. Although overall differences between online and telephonic responses appeared to be small, certain question items may need to be treated with caution when conducting telephonic surveys. 相似文献
89.
Higher education institutions are competing with one another to recruit students. As a major developing country with emphasis on human capital development, China has the largest group of tertiary students studying locally and aboard, including cross-border students in the Greater China region. This paper examines the destination choice of cross-border Chinese students. The empirical findings reveal that the most important attributes are programme reputation, recognition of university qualifications, availability of course information, safety and cost of living in the host cities. Importance-performance analysis was applied to the survey data. Results show that students are satisfied with the safety aspect, but not with the cost of living. Regression analysis indicates that student satisfaction was significantly affected by the perceived value of the programme, followed by accessibility. These findings can help improve the quality of education services of higher education administration by addressing the perceptions and concerns of cross-border Chinese students. 相似文献
90.
Hyo-Sook Kim 《亚洲交流杂志》2013,23(1):84-101
This study introduced publics' perceived attribution about the sincerity of corporate social responsibility (CSR) purposes as the main reason why publics react differently to companies that practice similar CSR activities. The effects of congruence of CSR activities and the source of CSR-related information on publics' attribution were examined using prior corporate reputation as a moderator in an experimental setting. Overall, the study found that corporate reputation moderated publics' perceived attributions on the sincerity of the CSR purposes. Sincere motives were more severely downgraded when a negatively-reputed company engaged in a high-congruence CSR activity and used a company source than when a highly-reputed company did. 相似文献