‘The Winner Takes it All’: Values and Benefits of Israeli Sports Gambling Advertisements     

Osnat Roth-Cohen  Ilan Tamir 《国际体育史杂志》2017,34(7-8):639-655

Sports gambling is a well-established practice in Israel, whose beginnings can be traced to 1951. In recent years, the activities of the Israel Sports Betting Board (ISBB), also known as the ‘Toto Commission’, have become extremely popular with the public at large, and especially with sports fans. The study examines the changing advertising messages and creative appeals featured in the ISBB’s various advertising campaigns throughout Israeli history, and specifically the broad social meanings that can be inferred from these campaigns. The findings illustrate how significant structures of meaning in advertising function as reflections of the state of sports and society in Israel and as representations of some of the most salient phenomena in these domains. For example, for many years advertisements have been dominated by male presence, reflected primarily in the featured characters and language representations. Also prominent are representations of militarism as well as global biases, which are illustrated by the use of English in the local Israeli gambling brand name (‘Winner’), for example.  相似文献   

基于OPAC的图书馆馆藏资源整合   总被引：2，自引：0，他引：2  

杨昌顺 《贵州教育学院学报》2006,22(5):102-104

如何将图书馆馆藏的各种数字资源、电子资源及网络资源合理的整合在一起,实现资源的有效利用,已经成为现代图书馆的一个重要课题。通过一些资源整合的实例,探讨基于OPAC系统的馆藏资源整合解决方法。  相似文献   

休闲体育消费与大众传媒的互动   总被引：1，自引：0，他引：1  

俞金英 《福建师大福清分校学报》2007,(2):72-75

本文运用文献资料和归纳分析等方法,就休闲体育消费与大众传媒两者之间的相互关系进行阐述。探讨了媒介与现代休闲体育消费互动的空间和潜力,试图寻求现代休闲体育与大众媒介之间携手联袂合作,并对如何正确引导和促进民众消费,推进休闲体育消费的行为方式朝着健康的方向发展提出几点看法。  相似文献   

福建省青少年体育现状初探     

徐建清  何云玉  牛将  林东星  牛挥 《福建体育科技》2016,(5):43-47

为促进福建省青少年体育工作,运用文献资料法、实地调查法采集了福建省体育局青少处近几年工作总结文献资料,利用参与福建省后备人才基地评估机会开展实地调查,对全国青少年基础数据年度统计福建部分数据进行分析,研究发现福建省青少年体育近年来取得实质性进展,青少年体育公共服务体系初具雏形,后备人才在训规模基本稳定,并形成福建特色.研究提出了注重职能转变、有效动员社会力量以及推动体校转型发展等建议.  相似文献   

体育非物质文化遗产福建地术拳传承模式与传承路径探析     

周海凤  林晓花 《福建体育科技》2016,(4)

体育非物质文化遗产是我国传统体育文化的重要组成部分,对体育非物质文化遗产的保护和传承具有重要的意义。本文运用文献资料法、田野调查法对福建地术拳的传承发展的历史、现状及传承模式和传承路径进行梳理和归纳。研究发现福建地术拳并非单纯沿用传统的自然传承模式,而是在近一个世纪的传承过程中逐渐摸索出一条“以政宣武,以商养武,以武助商”的具有自我特色的传承模式和“六进”的传承路径。  相似文献   

体育文化对构建上海城市文明体系的干预          下载免费PDF全文

路云亭 《体育科研》2016,(5):10-17，24

上海市政府于2016年决定在2025年前将本市建设成世界知名体育城的决议具有超体育的解读空间,它在多维度上触及上海市民的奥林匹克想象。上海是西方体育在中国的觉醒地,上海市民原本就具有浓郁的体育情结。上海的体育文化源于早年西侨的俱乐部活动。20世纪20年代是上海华人体育取得初步发展的时间节点。体育在上海出现的初期就伴随着上海的时尚的生活,成为上海摩登化生活的一部分。上海早已是一座体育名城,其对体育名城的追求理应在更高端的理念上实现。现代上海体育应当结合竞技性和生活性两者之长,再铸上海新的体育发展模式。2025年后的上海体育无法完全脱离奥运元素,而基于奥运理念之上的城市美学、设计理念、本土创造力、国际法系传统的价值要远远大于其赛事价值。  相似文献   

多元智能理论视域中的体育教育改革     

王红蕾 《牡丹江教育学院学报》2007,(4):94-95

多元智能理论是20世纪80年代初诞生于美国教育改革中的一种非常引人注目的教育理论,它在西方国家的课程改革中产生了极为重要的影响.本文通过对传统体育教育观的反思和对体育教育改革的理解,从多元智能理论视角探讨了对体育教育改革的启示.  相似文献   

Motivational factors for youth recruitment in voluntary interventions: the case of a community sport program     

Catherine Plante  Annie Jaimes  Carole Turbide 《Sport, Education and Society》2016,21(7):1071-1090

Recruitment is known to be a challenge for intervention programs targeting youths, including sports programs. Following the popularity of the Alter-Action program of the Montreal-based organization DesÉquilibres, we wanted to understand the motivations and barriers to youths' recruitment in this voluntary sports community program. A qualitative methodology was favored. We conducted 27 semi-structured interviews (n = 27) with participants, 5 (n = 5) with the partners, and we carried out a focus group with 5 (n = 5) of the organization's service practitioners. We also conducted a participant observation with youth cohorts and during preparatory meetings. Five factors influencing recruitment emerged: (1) socialization/belonging; (2) training/physical aspects; (3) ‘extraordinary’ dimension; (4) practicality of the program; and (5) social influences. Four key elements thus appear important to consider when promoting the recruitment of youths in voluntary community programs: (1) favoring social interactions; (2) insisting on the specific and beneficial elements of the program; (3) allowing youths to experiment a trial period; and (4) including testimonies of former participants in the information session. Further recommendations for psychosocial intervention programs targeting youths are discussed in this article.  相似文献   

Am I just not good enough? The creation,development and questioning of a high performance coaching identity     

L.G. Purdy  P. Potrac 《Sport, Education and Society》2016,21(5):778-795

While the career experiences and trajectories of various sports workers have received increased scholarly attention, those of professional coaches have, in comparison, received scant consideration. This paper focuses on the career experiences of Maeve (a pseudonym), a high performance coach, and the critical incidents related to the creation, development, and, ultimately, questioning of her professional identity. Data were collected through a series of narrative-biographical interviews and were subject to a process of iterative data analysis. The results indicated that her significant investment into her coaching self, combined with the vagaries and uncertain nature of work in high performance coaching, led her to experience a biographical disruption that interrupted the narrative coherence of her coaching life. The findings add further credence to recent critiques of only understanding and representing coaching careers in a linear and chronically staged fashion.  相似文献   

谈游记的特点与写作要求     

袁昌文 《贵州教育学院学报》2001,17(5):37-39

游记这种文体随着旅游业的发展而更加成熟、更显重要 ,它是作者在旅游中所见所闻所感的记述 ,是作者思想感情与自然人文画面融为一体的美文。篇中有“我” ,情景融合 ;捕捉特点 ,寻找角度 ;移步换形 ,注意穿插 ;勾勒风俗画等 ,是写作游记的基本方法。  相似文献