排序方式： 共有109条查询结果，搜索用时 31 毫秒
41.
Taejun Lee Ronald E. Taylor Wonjun Chung 《Journal of Applied Communication Research》2013,41(1):75-91
Between 2005 and 2009 financial service organizations in the United States altered their advertising messages in response to changing economic conditions brought about by a sustained recession. This analysis of print magazine advertisements for banks, credit cards, investment firms, and insurance providers demonstrates that financial service advertisers shifted away from transformational approaches in favor of informational approaches. Credit card companies were slower to change their strategies than were bank, investment, and insurance companies. The results of this analysis support the argument that advertising serves the role of providing market information and that the nature of such information is determined by economic conditions. 相似文献
42.
Michael W. Kramer 《Journal of Applied Communication Research》2013,41(2):159-182
This study explores the communication experiences of two volunteer groups involved in the production of community theater musicals. Based on social exchange theory, it examined what group members perceived to be the positive benefits (primarily meeting people and having an opportunity to perform) and the negative costs (primarily disorganization, lack of coordination, and time issues) of participating in the groups. The study found that peer support and opportunity for social interaction, along with positive audience response, were the best predictors of positive reactions to their experiences and commitment to the show and community theater in general. These results provide insight into social exchange theory in group settings and can be applied to other community theater groups, as well as other volunteer organizations. 相似文献
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农村NGO对理顺政府与民间关系,实现政府职能转变,加快农村社会事务发展,实现农村社会和谐具有重大意义。通过对黑龙江省农村NGO发展基本状况的探析,明确和谐社会发展要求。深入分析了当前农村NGO尚未满足实现社会和谐的原因,并提出发展农村NGO,推动和谐社会建设的思路。 相似文献
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The value of critical dialogic reflexivity is demonstrated through analysis of interview conversations between academic and practitioner partners in Circles® USA, a national nonprofit organization working to ameliorate poverty. The partnerships include the academic/practitioner author with six others: Circles founder and CEO, a lead trainer and codeveloper of training curriculum, and four individuals working to move out of poverty. The analysis features examples of critical dialogic reflexivity related to negotiating macro-, meso- and microcontextual structures, cultural identifications, status locations, privilege, and ideologies that impact their relationships and work to end poverty. Caveats and implications for critical community engagement, intercultural alliances and engaged scholarship are discussed. 相似文献
45.
周兴樑 《历史教学(高校版)》2006,5(4):19-24
华南敌后战场是与华北、华中敌后战场并存的全国三大抗日游击战场之一。中共广东各级组织在抗战中组建了2．8万余人的华南人民抗日游击纵队，开辟了面积9．7万平方公里、人口1000多万的抗日根据地和游击区；它的7支主力部队牵制住敌军十几万人，先后共对日伪顽军作战过4300余次，歼敌2.2万多人。华南人民抗日游击纵队是广东坚持长期抗战的中流砥柱和强大力量。他们有力地配合与支持了全国各战场的抗战，为中华民族的解放事业做出了重大贡献。 相似文献
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老年组织在农村养老中具有参与、协调、救助与舆论等方面的重要功能,社会空间的释放及政府的"选择性管理"、村民们对公共服务的需求与农村精英的引领催生了老年组织。政府若要充分激发老年组织的养老潜能,还需要解决老年组织的身份地位与经济基础等问题。 相似文献
48.
管理理论于上世纪90年代开始出现,到1998年,学习型组织理论引入我国,政府部门、社区、学校和企事业单位等都开始学习并广泛应用,而且其优势也日益显现。作为学生自我参与、自我服务、自我提高、自我管理的学生组织,如何在新时期积极利用学习型组织的相关理论促进其建设与管理,也就显现出了不一般的意义。本文将以苏州科技学院天平学院为例,从学习型组织理论的内涵、对学生组织管理的重要意义以及在学生组织管理过程中的具体应用等方面入手进行详细的介绍。 相似文献
49.
张燕 《天津工程师范学院学报》2013,(1):64-67,71
分析了澳大利亚职业教育与培训机构教师队伍的特点,如有明确的资格要求,拥有双重身份,并拥有丰富的行业经验;指出了澳大利亚职教师资队伍面临的问题与挑战,提高职教师资素质成为澳大利亚各级政府关注的重点。 相似文献
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This study examined employees’ perceptions of backstabbing in the workplace and an initial typology was developed for backstabbing incidents, perceived motives, and communicative responses. We employed thematic inductive analysis and unitizing to develop the typology and approached this study from the decoder's perspective (the target), whereas previous research on other negative behaviors in the workplace focused on the encoder's perspective (the perpetrator). Results indicated that active incidents (e.g., talked behind back) were more prevalent than passive incidents (e.g., withheld information), perceived motives were primarily self-interest (e.g., self-advancement), and communicative responses included interaction (e.g., confronted backstabber), action (e.g., left job), and inaction (e.g., ignored). Other responses were emotion and cognition. Demographics indicated that this phenomenon cuts across numerous organizations, industries, and hierarchical positions. 相似文献