Sponsor-event congruence effects: The moderating role of sport involvement and mediating role of sponsor attitudes     

《Sport Management Review》2019,22(2):222-234

The authors examine the moderating effect of sport involvement in the association between sponsor-event congruence and consumer responses. University students (N = 118) took part in the experiment. The partial least squares structural equation modeling (PLS-SEM) results show that sport involvement moderates the effectiveness of sponsor-event congruence on sponsor credibility, influencing attitude toward the sponsor and intention to purchase the sponsor’s product. Research findings imply that a sponsorship campaign, in which sponsor-event congruence occurs, may have the power to deliver a product relevant message to consumers who are involved in sports via a central route.  相似文献   

论复元素(α βi,γ δi)的KM表示法     

王开正 《运城学院学报》1996,(4)

本文经过分析论证,给出复元(α βi,γ δi)的KM表示法,据此就可将实平面拓广到复平面,在复平面上就可分别作出所有函数y=f(x)的完整的几何图象,并举例阐述其具体应用。  相似文献   

关于丢番图方程sum from k=0 to (n-1) (1+2k)~r=(1+2n)~r     

及万会 《衡阳师范学院学报》1992,(3)

本文证明了,当 r,n 为正整数,方程 sum from k=0 to n-1(1+2k)~=(1+2n)~无正整数  相似文献   

Organisational impression congruence: A conceptual model of multi-level impression management operation in sports service organisations     

《Sport Management Review》2016,19(5):492-505

The management of images projected to consumer audiences is a key task for sport service organisations; however, the number of “touch points” (interactions between employees and consumers) adds complexity to the process. In this article, the authors present a conceptual model of organisational impression congruence (OrgIC), proposing that organisations will elicit positive consumer-related outcomes if there is alignment between the desired organisational image(s), those projected by the organisation at the management/strategic level, and those projected by customer-facing employees. The conceptual model is underpinned by theories associated with impression management, reputation (as an outcome of impression management action), and cognitive dissonance theory as the basis for outcomes of in/congruence. The authors discuss possible implications and outcomes in relation to previous literature emanating from various fields (e.g., sport management, management, and marketing), and suggest directions for future research. Through the model of OrgIC, the authors contribute to theoretical development and discussion, and provide a tool that could be useful for evaluating the way that sport service organisations present themselves to consumers, and other external audiences.  相似文献   

粗糙正则语言     

易树鸿 《遵义师范学院学报》2005,7(6):47-48

从正则语言的代数结构出发,利用Rough集理论对正则语言进行了扩充.提出了下(上)粗糙正则语言的概念,并给出了它们存在的条件,以及和正则语言之间的关系.  相似文献   

Does ‘Articulation’ matter in sponsorship? The type of articulation and the degree of congruence as determinants of corporate sponsorship effects     

Jeonghee Na 《亚洲交流杂志》2013,23(3):268-283

The congruence between an event and the sponsor's brand can be created by ‘articulating’ the basis and meaning of their relationship, and this created fit can increase the effectiveness of sponsorship. We considered a sample of 418 high school students in Incheon (Korea) in order to investigate how the type of articulation and the degree of congruence between an event and its sponsor influence the effects of sponsorship, and how the consumer's need for cognition moderates the effects of sponsorship. The results indicate that noncommercial articulation was likely to strengthen the effects of sponsorship, whereas commercial articulation was not likely to influence either the participants' responses to sponsorship or their attitudes toward the sponsor's brand. In addition, the effects of commercial articulation depended on the degree of congruence between the event and the sponsor; the consumer's need for cognition moderated the effects of sponsorship according to the type of articulation.  相似文献   

公历星期推算图     

朱志平 《石家庄学院学报》2000,(4)

星期纪日是以 7为周期的纪日方法。每日的星期号数与公历日期并无规律 ,应用诺模图原理绘制的星期推算图 ,无需作任何计算 ,根据公历年月日即可方便快捷地求出当日的星期号数  相似文献   

格序群的同余格     

杨胜良  乔占科 《湖州师范学院学报》2000,22(3):1-4

用泛代数的方法研究了格序群上的同余关系,证明了一个格序群的同余格与它的ｌ－理想格是同构的。  相似文献   

The impact of congruence between perceived and preferred leadership on satisfaction among college student-athletes in Singapore     

Jingyi Shannon Chia  Hyungil Harry Kwon 《Asia Pacific Journal of Education》2015,35(4):498-513

Chelladurai developed the Multidimensional Model of Leadership, which was designed to be situation-specific to examine leadership behaviour and effectiveness in sporting contexts. Applying Chelladurai's concept to the Singapore sporting context, this study aimed to assess the impact of congruence between perceived and preferred leadership behaviours on satisfaction with leadership among college student-athletes in Singapore. Data were collected from 185 college student-athletes enrolled in the five local tertiary institutes. The questionnaire utilized in this study consisted of the perception and preference versions of the Revised Leadership Scale for Sports and seven items measuring satisfaction with coaching leadership. Confirmatory factor analysis and a series of hierarchical multiple regression procedures were carried out to test the psychometric properties of the leadership scale and the hypothesized relationship between congruence levels and satisfaction. Results revealed congruence of perceived and preferred behaviour in social support was a significant indicator of athletes' satisfaction. Possible implications from the findings were discussed in an effort to better understand coaching effectiveness in Singapore.  相似文献   

关于 Diophantine 方程 x3±64＝2 Py2的整数解     

万飞  杜先存 《周口师范学院学报》2014,(5)

利用初等方法得出了Diophantine方程 x3±64＝2 Py2无正整数解的两个充分条件。  相似文献