Setting the future of digital and social media marketing research: Perspectives and research propositions     

《International Journal of Information Management》2021

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.  相似文献   

发达国家体育社团发展的经验与启示*     

周进国  周爱光 《广州体育学院学报》2017,37(1):8-11

当前我国体育社团发展尚不成熟,整体力量薄弱,自治能力不强,与其所要肩负的社会责任相比存在较大的差距.国外许多发达国家的体育社团发展较成熟,其成功经验可以为正处于转型与改革中的我国体育社团发展提供有益的启示.发达国家体育社团具有社会合法性与自主性、体育社团实行规范化管理且法制建设相当完善.发达国家体育社团采取的有借鉴意义的策略主要包括:建立多元化的社会关系网络、实施品牌化发展战略、开展经营活动.在借鉴发达国家体育社团发展经验的基础上,提出了有助于创新我国体育社团发展思路的几点启示:重视社会资本的积极培育、重视品牌建设的有效开展、重视市场营销的适度运用.  相似文献   

高等学校战略管理的若干基本问题   总被引：2，自引：0，他引：2  

张婕 《教育研究》2006,(11)

我国高等教育正处于多样化时代和利益相关者时代。在这种背景下,战略管理就成为当代高等教育发展的重要手段和工具,高校战略管理研究也成为一个比较新的研究领域。高校战略管理与企业战略管理、战略管理与面对现实、战略管理与资源依赖方式、战略规划与战略实施、战略管理与教育营销、战略管理与跨越式发展、战略管理与大学领导群体、战略管理与大学利益相关者、战略管理与大学管理文化、战略管理与大学经营诸关系是高等学校战略管理的基本问题,其协调有序是高校健康发展的保障。  相似文献   

Reimaging Public Libraries as Learning Communities: What Library Stories Can Tell Us     

Deborah Eicher-Catt  Mina Edmondson 《Public Library Quarterly》2016,35(3):203-221

This article describes a study conducted in York County, Pennsylvania, on its countywide library system framed within the context of the statewide “Reimaging Libraries” Get Storied initiative, developed and marketed by organizational story consultant, Michael Margolis. Understood as an essential aspect of culture re-imaging and change, narratives were collected from library personnel by undergraduate students at Pennsylvania State University-York as part of a service-learning initiative (directed by the first author). Working closely with the library district consultant (second author), we assess the success of the initiative and make some recommendations for culture reimaging through the practice of storytelling.  相似文献   

The key to success in elite athletes? Explicit and implicit motor learning in youth elite and non-elite soccer players     

L. Verburgh  E. J. A. Scherder  P. A. M. van Lange  J. Oosterlaan 《Journal of sports sciences》2016,34(18):1782-1790

In sports, fast and accurate execution of movements is required. It has been shown that implicitly learned movements might be less vulnerable than explicitly learned movements to stressful and fast changing circumstances that exist at the elite sports level. The present study provides insight in explicit and implicit motor learning in youth soccer players with different expertise levels. Twenty-seven youth elite soccer players and 25 non-elite soccer players (aged 10–12) performed a serial reaction time task (SRTT). In the SRTT, one of the sequences must be learned explicitly, the other was implicitly learned. No main effect of group was found for implicit and explicit learning on mean reaction time (MRT) and accuracy. However, for MRT, an interaction was found between learning condition, learning phase and group. Analyses showed no group effects for the explicit learning condition, but youth elite soccer players showed better learning in the implicit learning condition. In particular, during implicit motor learning youth elite soccer showed faster MRTs in the early learning phase and earlier reached asymptote performance in terms of MRT. Present findings may be important for sports because children with superior implicit learning abilities in early learning phases may be able to learn more (durable) motor skills in a shorter time period as compared to other children.  相似文献   

高职市场营销专业职业技能培养的思考   总被引：2，自引：0，他引：2  

翟方葆 《襄樊职业技术学院学报》2003,2(3):39-41

高职市场营销专业职业技能培养目标应体现出实用性，职业技能教学要突出训练性，职业技能考核要体现开放性，这样才能更好地体现出高职的教育特色，有利于学生职业技能的形成。  相似文献   

浅析思想政治工作新格局在经济工作中的价值体现     

徐卫星 《天津职业院校联合学报》2004,6(4):63-65

思想政治工作,是我们党的优良传统之一。计划经济的时代,分配形式的单一化使人们的经济利益比较接近,人们的生活方式、思维方式和价值观念都具有较多的共同点。当今社会处于深刻的历史变革之中,国际政治格局的多元化,经济的全球化,利益主体的多元化,科学技术日新月异,国有大中小型企业改革不断深入,导致思想问题具有多因性,思想行为具有多样化,使思想政治工作要与之相适应。  相似文献   

提升我国咨询营销的竞争力     

李波 《重庆职业技术学院学报》2004,13(4):80-81,115

加强咨询营销信息化建设,建立咨询品牌,提高咨询营销人员素质,加强咨询营销关系建设,建立咨询营销合作联盟等是提升我国咨询营销竞争力的有效途径.  相似文献   

项目教学法在《旅游市场营销》教学中的应用研究     

朱学同  陈恩虎 《巢湖学院学报》2016,(5):144-149

项目教学法是以培养学生的能力和素质为根本目的,以学生为主体、以项目为载体,以小组合作为组织形式的一种新型教学方法。将其应用于《旅游市场营销》课程的教学中,是一种新型教学方法的探索和尝试,强调要加强师资培训、校企合作、调动学生参与性以及加强“互联网+”技术在教学中的应用。  相似文献   

中国市场营销理论发展的趋势探讨及其前瞻性分析     

苏文浩  潘城文  黄金铝  张敏 《和田师范专科学校学报》2006,26(6):22-23

本文依市场营销理论在中国发展的现状为参考,着重介绍在以信息技术为核心的21世纪中国市场营销理论的5大发展主题和8大发展趋势。  相似文献