Relationships among community interaction characteristics,perceived benefits,community commitment,and oppositional brand loyalty in online brand communities     

Ying-Feng Kuo  Lien-Hui Feng 《International Journal of Information Management》2013,33(6):948-962

To stand up for the brands they support, members of brand communities develop “oppositional brand loyalty” towards other rival brands. This study identifies how the interaction characteristics of brand community affect the perceived benefits of community members, and whether the perceived benefits cause members to develop community commitment, as well as the relationship between community commitment and oppositional brand loyalty. This study examined members of online automobile communities in Taiwan, and obtained a total of 283 valid samples. The analytical results reveal that interaction characteristics of brand community make members perceive many benefits, with “brand community engagement” being the most noticeable. Furthermore, hedonic, social, and learning benefits are the main factors to form community commitments. When members have community commitments, they will form oppositional brand loyalty to other rival brands. Based on the analytical results, this study provides suggestions to enterprises regarding online brand community operations.  相似文献   

Essential Concepts of Nanoscale Science and Technology for High School Students Based on a Delphi Study by the Expert Community     

Sohair Sakhnini 《International Journal of Science Education》2013,35(11):1699-1738

Nanoscale science and technology (NST) is an important new field in modern science. In the current study, we seek to answer the question: ‘What are the essential concepts of NST that should be taught in high school'? A 3-round Delphi study methodology was applied based on 2 communities of experts in nanotechnology research and science education. Eight essential concepts in NST were identified. Each concept is accompanied by its explanation, definition, importance and includes subcategories that compose it. Three concepts emerged in the Delphi study, which were not identified before: functionality, classification of nanomaterials, and the making of nanotechnology. Differences between the concepts suggested by the 2 communities of experts were found. The results of this study serve as a tool to examine different nanotechnology programs that were reported thus far and to make recommendations for designing a NST program for high school students that includes the essential concepts.  相似文献   

普及公共图书馆——民众图书馆权利的保障途径     

张新鹤 《图书馆建设》2007,(2):26-28

本文在对图书馆权利和民众的图书馆权利进行讨论的基础上,指出大力普及公共图书馆是目前我国民众图书馆权利的重点和保障途径,社区图书馆和流动图书馆是普及公共图书馆的良好方式。  相似文献   

北京市西城区成人体质监测与分析     

杨永耀  王港  秦友庭  田纪昭  夏恒明  柴文胜  王保成 《四川体育科学》1998,(3)

１９９６年和１９９７年,对北京市西城区社区成人体质的两次监测,说明了社区全民健身示范工程的实施对成人体质的提高有显著作用。监测反映出不同年龄、性别、工作性质人的体质差异。为如何有效地开展社区全民健身活动提供依据。  相似文献   

制约社区体育健身俱乐部发展的政府因素分析   总被引：4，自引：0，他引：4  

周传尧  吴云凤 《哈尔滨体育学院学报》2007,25(4)

随着我国社会的不断发展,构建一个和谐稳定的社会已成为人们的共识,非营利组织因其特有的社会功能而成为社会建设的一个重点。本文以社会学的视角和方法,对政府推动下的社区体育健身俱乐部的现状进行了深入的调查研究,论述了影响、制约俱乐部发展的根本原因——政府的过度干预,提出了俱乐部发展的一些思考和建议。  相似文献   

社区体育与学校体育有机结合发展的研究   总被引：1，自引：0，他引：1  

詹英 《哈尔滨体育学院学报》2007,25(3)

随着全民健身活动的开展,社区体育越来越受到人们的重视。本文通过分析社区体育和学校体育的内在关系,进而提出了社区体育和学校体育有机结合发展的研究方案。  相似文献   

‘We can do it’: Community,resistance, social solidarity,and long-term volunteering at a sport event     

《Sport Management Review》2015,18(2):256-267

Much research on volunteers has focused on who the volunteers are, and what motivates them on an individual level. This study, however, aims to contextualize the long-term commitment found in a whole community of volunteers and to explain this pattern of collective volunteering not in terms of individual motivations but in terms of broader social processes. Data gathered from interviews with volunteers in Vikersund, Norway, and the analysis of local and national press coverage in the years leading up to the 2013 World Cup in Ski flying in Vikersund suggest that long-term volunteering can be understood in terms of (i) a high level of social integration (socialization, institutionalization); (ii) the creation of a collective identity focused around the ski flying hill; and (iii) the maintenance and reinforcement of strong community identity and social solidarity by local resistance to the perceived hostility of outside organizations. This focus on the broader community/social processes has implications for researchers examining sport event volunteers as well as managers of recurring sport events wishing to retain volunteers.  相似文献   

Resource utilisation and power relations of community sport clubs in the aftermath of natural disasters     

《Sport Management Review》2015,18(4):555-569

Community sport clubs (CSCs) provide a number of benefits to local communities, while confronting challenges with finances and staffing. In Queensland, Australia, these challenges have been compounded by recent natural disasters including widespread flooding that have significantly impacted operations of CSCs. The current research explores the provision of resources to CSCs in the aftermath of flooding events in 2010 and 2011, as well as the influence on power relations between CSCs and resource providers. To address this research purpose, qualitative data were collected across nine site visits (focus groups, interviews) to affected CSCs. The data revealed three resource providers: volunteers and members, partner organisations and government. In addition, the results indicate that relations between CSCs and members and volunteers, partner organisations and government were impacted in different ways. Examples of resource providers wielding power over CSCs due to the provision of resources emerged, along with some evidence of mutual power and dependence and CSCs exerting power over resource providers. The results provide implications for CSC managers to be more proactive in relation to resourcing through developing strategies for network building and improved communication within networks.  相似文献   

The development of female Muslim life-savers     

《Sport Management Review》2015,18(1):139-151

This teaching case illustrates the use of community development strategies to increase and enhance community sport participation of a targeted minority group. Royal Life Saving Society of Australia is presented here as an example of an organisation that embraced cultural change and developed a strategic approach to inclusive provision for individuals from marginalised population groups. The case is based on a community development framework that includes multiple facets: a shared concern about a social problem requiring action; encouraging the active participation of a marginalised group; forming public sector partnerships to pool resources and build political support; adopting collaborative principles of organising; collectively developing and implementing action plans; and re-conceptualising traditional ideas around accountability. The case facilitates the examination of the theoretical and practical considerations of adopting a community development approach in sport management.  相似文献   

What about sport? A public health perspective on leisure-time physical activity     

《Sport Management Review》2015,18(1):20-31

In an effort to determine how sport could be better positioned on the public health agenda, three community physical activity programs aimed at combating obesity were examined to determine the benefits residents seek through their participation. Using a case study approach and critical framework, assumptions and presumed knowledge of these public health programs were drawn out through site visits and interviews. A total of 42 interviews with community leaders, program organizers, and residents in each community were conducted. The results reveal that new approaches need to be considered for promoting greater levels of participation in U.S. community sport and other leisure-time physical activity programs. Instead of the commonly emphasized benefits of physical health or appearance, the results demonstrate that hedonic rewards and opportunities for social interaction are two overlooked, yet primary benefits sought by participants. This research suggests that concerted efforts to focus on the hedonic feelings and social aspects can potentially lead to increased sport participation and holistic health. Such an approach may help better address vital public health policy issues while demonstrating the distinctiveness and utility of sport.  相似文献