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21.
Human immunodeficiency virus, or HIV continues to be a serious issue, especially for men who have sex with men (MSM). A new means of HIV prevention, called preexposure prophylaxis (PrEP), significantly reduces the chance of HIV infection. However, adoption of the drug has been slow. In this study, a content analysis of 234 online news articles about PrEP from popular U.S. news Web sites was conducted, focusing on how articles were framed in terms of benefits to PrEP, barriers to PrEP, the severity of HIV, and the susceptibility of MSM to HIV. Results showed that coverage contained conflicting information about PrEP and failed to cast HIV as a serious problem.  相似文献   
22.
This article explores the sociological dynamics of pedagogic transition that occur with the passage of newly qualified teachers (NQTs) of Physical Education (PE) into their first posts. It draws its empirical illustration from life history and ethnographic data collected in 2006, from two first-post NQT status PE teachers with contrasting experiences, Pete and Jayne (pseudonyms). In approaching this task, we utilise the influential theoretical frameworks forwarded by Basil Bernstein and Pierre Bourdieu in a collaborative rather than an oppositional manner. More specifically, by viewing Bernstein's discursive codes and code modalities as embedded in the body through the use of Bourdieu's habitus, we explore the metaphors of resonance and dissonance felt in relation to the ‘school acoustic’ that occurred through the interplay of strong and weak framing for these individuals. In the two contrasting cases presented, Pete experienced explicit support through strong framing of performance codes and as a consequence found an explicit resonance between these and his own habitus. He quickly negotiated his identity and began reproducing existing pedagogy and discourses. In the second case, Jayne experienced implicit support through the weak framing of valued discursive codes. Consequently, she was forced to draw on her habitus in uncertain ways and oriented towards perfection codes and innovative practices. However, gradually she found her habitus to be dissonant with the perfection code modalities dominating the acoustics of the school and subsequently left the institution. The article reflects on the potential for furthering a principled collaboration of Bernstein and Bourdieu's concepts in the manner undertaken here. It concludes by highlighting the possible uses of such a perspective for helping NQTs entering PE and for schools accepting these teachers.  相似文献   
23.

Ironic statements function rhetorically as evaluations. The purpose of this paper is twofold: (1) to extend our understanding of irony by examining the pragmatics of ironic evaluation in the larger context of the pragmatics of evaluation per se; (2) to argue that the study of irony makes an important contribution to the general epistemology of evaluation insofar as the conditions of knowledge underlying ironic communication serve as standards against which claims of knowing (relevant to the understanding of) conventional evaluations should be held.  相似文献   
24.
25.
This study examined the joint effects of message framing (gain vs. loss) and visual image (image vs. no image) on persuasion as it related to the use of dental floss and the use of sunscreen (N = 252). For both topics, the results revealed a Frame × Image interaction effect on fear. The interaction was such that the presence (vs. absence) of an image produced more fear in the loss-framed conditions. The corresponding results for gain-framed messages were inconsistent. Covariance analyses showed that fear mediated the effect of the interaction on persuasion, whereas dominant cognitive response did not.

[Supplementary materials are available for this article. Go to the publisher's online edition of Communication Quarterly for the following free supplemental resources: sunscreen and flossing messages of gain-visual and loss-visual.]  相似文献   
26.
This article explores the implications of my research on bargaining and conflict management for formal and informal negotiations. In particular, I focus on ways to differentiate conflict issues, prevent premature closure, engage in conflict framing and reframing, and join together through collective sense making. I urge negotiators to change the name of the game through reaching new understandings and exploring alternative spaces of actions that transform conflicts rather than settle for easy compromises.  相似文献   
27.
The article explores the journalistic coverage of the public crisis that developed following the publication of Yediot Aharonot's investigative report about the diving practices of Israel's sea commandos in the polluted Kishon River. The coverage of the Kishon diving crisis is probed via two complementing research trajectories. The first trajectory looks at the construction of the newsworthiness of the Kishon diving crisis in comparison to two similar crises while addressing the interpretations provided by various involved factors. The second trajectory explores the various frames through which the Kishon diving crises were narrated. The article's concluding section discusses the complex interrelations between newsworthiness and framing.  相似文献   
28.
This study examines US newspaper coverage of sweatshops, focusing on the case study of Nike (1995–2000) and asking how the coverage was structured, how sweatshops were problematized, and how they were explained. We find that while activists established a measure of definitional control over the coverage, it tended to concentrate on solutions rather than causes, and the source of the problem tended to be rooted in the agency of consumers rather than producers. This has implications for explaining how social, political, and cultural issues are transformed into essentially economic problems.  相似文献   
29.
This study uses framing to assess how the office of the President of the United States is depicted on NBC's The West Wing. This work represents a theoretical and empirical domain extension of framing in political communication, an area of study dominated by analyses of news content. Three distinct presidential depictions are analyzed: chief executive, political candidate, and private citizen. This quantitative content analysis of the 2001–2002 The West Wing television season addresses the frequency with which the fictional president performs these three roles and posits several hypotheses concerning the relative presentation of personality characteristics across contexts. All three roles are represented with substantive frequency, with the chief executive role dominating. Principled character traits are evident more often when the fictional President Bartlet is acting as chief executive than as a private citizen. Conversely, Bartlet presents more engaging personality traits when acting as a private citizen than as either chief executive or political candidate. Implications for these finding are outlined and future lines of research are detailed.  相似文献   
30.
Academic entitlement (AE) in students has been found to be associated with maladaptive practices in the classroom. By experimentally manipulating the content of instructor teaching philosophies, this study attempted to encourage students to view themselves as academic trainees with the intention to decrease AE. Undergraduate students (N = 351) were randomly assigned to read one of two versions of a teaching philosophy that framed education either as a transactional or intellectual experience. Results showed that students in the transactional condition were more likely to enact a customer role, whereas participants in the intellectual condition were more likely to play an academic trainee role. Furthermore, the customer role was associated with heightened AE in participants and an increased intention to negotiate grades with instructors.  相似文献   
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