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81.
The University of New Mexico (UNM) has used the Google Search Appliance (GSA) to provide search for the University's Web content. When the GSA license expired, the campus Information Technologies (IT) department and the University Libraries (UL) took the opportunity to collaborate on a re-launch of the service as a joint project. By collaborating closely with IT, the UL personnel gained insight and first-hand information on how to optimize the Libraries’ Web presence. Outcomes were positive, both in the resulting product and in building bridges between the work cultures.  相似文献   
82.
ABSTRACT

Provides new insights into the growth and development of Google Scholar, based on an interview with its designer, Anurag Acharya.  相似文献   
83.
ABSTRACT

Google Scholar has multiple uses as a reference tool of last resort, including citation completion, an alternative when catalogs are down, and interdisciplinary metasearching and database suggestion. During the reference desk transaction, users can be taught effective Google Scholar search techniques such as advanced search functionality and the nuances of results' groupings. In addition, reference desk interactions with Google Scholar give insight for instructional workshops.  相似文献   
84.
ABSTRACT

This article explores some of the key impacts that Google and new technologies such as Web 2.0 have had on the way people see information and information professionals and presents the argument that much of what is typically seen as negative about Google is, in fact, positive.  相似文献   
85.
ABSTRACT

Predictions about the end of libraries point to a real crisis, but assign the wrong cause. Libraries will not be displaced by technology like Google, but can be undermined by librarians’ own reactions to patron demand for Google-like experiences. Librarians can respond with a “weak model” that prioritizes the satisfaction of patrons, or a “strong model” that recognizes higher values rooted in the status of librarianship as a profession. Although recent trends favor the dominance of the weak model, only by embracing the strong model can librarians survive the challenges that threaten libraries.  相似文献   
86.
Funds made available at the close of the 2010–11 fiscal year allowed purchase of the EBSCO Discovery Service (EDS) for a year-long trial. The appeal of this web-scale discovery product that offers a Google-like interface to library resources was counter-balanced by concerns about quality of search results in an academic health science setting and the challenge of configuring an interface that serves the needs of a diverse group of library users. After initial configuration, usability testing with library users revealed the need for further work before general release. Of greatest concern were continuing issues with the relevance of items retrieved, appropriateness of system-supplied facet terms, and user difficulties with navigating the interface. EBSCO has worked with the library to better understand and identify problems and solutions. External roll-out to users occurred in June 2012.  相似文献   
87.
Google's initiative to scan and add book content into its search engine has resulted in much praise and protest. Changing its digitization project's name from Google Print to Google Book Search and adding information to its site did not keep Google out of copyright court. However, publicity surrounding this project has spawned renewed interest in book digitization projects, with collaborative efforts quickly growing. This article will look at Book Search's history, highlight how it has been altered along with its name, and point out other interesting book digitization projects that Book Search has spawned or recently brought into the limelight, such as those associated with the Internet Archive.  相似文献   
88.
Search engine optimization, or the practice of designing a web site so that it rises to the top of the results page when users search for particular keywords or phrases, has become so prevalent on the modern web that it has a significant influence on Google search results. This article examines the techniques used by search engine optimization practitioners, the difference between “white hat” and “black hat” optimization tactics, and why it is important for library staff to understand these techniques and their impact on search engine results pages. It also looks at ways that library staff can help their users develop awareness of the factors that influence search results and how to better assess the quality and relevance of results listings.  相似文献   
89.
ABSTRACT

Libraries are quite practiced at outreach activities in the physical world, but now, just as our services and resources have moved online, so must our outreach efforts. This article provides a list of twenty practical things libraries can do to begin to delve into the world of online outreach. Topics covered include listing your library in Wikipedia, listing library events in local community calendars, listing librarians in expert-finding directories, pushing newsletters out via RSS, being present in online game and other environments, and much more. The requirements for online outreach at libraries will always be evolving, but this starter list will provide a place for all libraries to begin their foray into online outreach and marketing.  相似文献   
90.
As free and low-cost Web analytics tools become more sophisticated, libraries’ approach to user analysis can become more nuanced and precise. Tracking appropriate metrics with a well-formulated analytics program can inform design decisions, demonstrate the degree to which those decisions have succeeded, and thereby inform the next iteration in the design process. The Health Sciences Libraries of the University of Minnesota have been using Google Analytics as their primary analytics solution since 2005, and as Google has continued to add functionality and flexibility to the platform, the Health Sciences Libraries has capitalized on the opportunities made available. In this article the author outlines the Health Sciences Libraries strategy for using Google Analytics and describes several of the more novel methods they have developed, providing a roadmap for others seeking to strengthen their understanding of the behavior of users on their library's Web sites.  相似文献   
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