Cads,Dads, and Magazines: Women's Sexual Preferences and Articles about Sex and Relationships     

《Communication monographs》2012,79(3):270-289

The framing of sexual content in women's magazines reflect two different approaches to the selection of a romantic partner: the selection of (a) a stable partner for a long-term relationship vs. (b) an attractive rogue for a fling. The effects of such framing on women's partner preferences were explored in this laboratory experiment. Women with different relationship goals were randomly assigned to read an article from a women's lifestyle magazine (Cosmopolitan) that framed sex in either relational or recreational terms before completing explicit and implicit measures of partner trait preferences. Article frame did affect the importance of appearance-related traits in a potential romantic partner as well as implicit preferences for frame-consistent partner traits. Results are discussed in terms of media framing effects.  相似文献   

中国新闻周刊的生存状况与发展路径     

涂光晋 《国际新闻界》2006,(8)

中国大陆地区的新闻类周刊1990年代以来取得长足发展,也面临新的挑战与危机。“生逢其时”的社会环境与“生不逢时”的媒体竞争环境,使其努力寻找更为适合自己的生存路径,包括对“刊”形态与“周”时态的重新认识,对“忙人”与“有影响力”的人的重新界定,对“品质”与“风格”的不同选择,以及从“品牌化生存”到“两栖化生存”的拓展,以期借助于其他类型传播媒体的同步传播或“二次传播,”形成品牌,扩大影响,牢牢站稳属于自己的一片媒体空间。  相似文献   

International Investments and Acquisitions in India: Tax and Regulatory Aspects     

Sandeep Chaufla 《Publishing Research Quarterly》2008,24(3):187-201

A review and analysis of the rules and regulations including the tax aspects of making an investment in India is presented. The full range from Foreign Direct Investment to different forms of doing business with specific examples from the publishing industry is explored to help understand current policies and regulations.

Sandeep ChauflaEmail: Email:

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