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排序方式: 共有801条查询结果,搜索用时 31 毫秒
61.
We present a lossless Deoxyribonucleic Acid (DNA) sequence hiding method that can be used for ensuring authenticity of DNA sequence in the context of Mobile Cloud based healthcare systems. Hiding data within DNA sequence results in permanent information loss in DNA sequence. Therefore, providing DNA sequence authenticity using data hiding is challenging. Moreover, existing works on DNA data hiding require a reference DNA sequence data to retrieve hidden data. Hence, current methods are not blind approaches and inappropriate for ensuring authenticity of DNA sequence in the Mobile Cloud. The proposed method hides authentication data within DNA sequence, extracts authentication data, and reconstructs the DNA sequence without any loss of information. From there, our proposed approach guarantees DNA sequence authenticity and integrity in Mobile Cloud based healthcare systems. We present a security analysis of our method to show that the method is secured. We conduct several experiments to demonstrate the performance of our proposed method. 相似文献
62.
Mobile banking is one of the most promising technologies that has emerged in recent years and could prove to have considerable value to both banks and customers. Thus, this study recognises the need to test the main factors that could predict the use of mobile banking as well as how using such a system could contribute to both customer satisfaction and customer loyalty. The conceptual model of this study combines two models (i.e. UTAUT2 and the D&M IS Success Model). A questionnaire survey was conducted to collect the required data from convenience sampling of Saudi bank customers. The main factors – performance expectancy, price value, facilitating conditions, hedonic motivation, habit, system quality and service quality – were found to have a significant impact on actual use behaviour. This study was cross-sectional, therefore future studies should implement longitudinal studies in order to re-collect the findings. Further, this study adopted convenience sampling of Saudi M-Banking users. This may adversely impact the issue of generalisability to the whole population. The gap in the M-Banking literature in Saudi Arabia would be bridged by proposing a comprehensive conceptual model that scrupulously clarifies the use of M-Banking from the perspective of Saudi users. Furthermore, this study would consider the adoption of numeric data in order to inferentially analyse them using SEM. This in turn would assist in generalising the findings to the whole Saudi population. 相似文献
63.
The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on participants’ behavioral intentions. The experiment involved three distinct test groups, each comprising 41 student participants. From the perspective of media richness theory, we observed that the different kinds of videos had quite similar effects in terms of triggering behavioral changes. However, the mechanisms explaining why triggers were present differed for each video. Further, the results reveal that the consumer's position in the information search process was the most significant reason for the triggering of any kind of effect. In addition, the instructionally designed videos were able to exert an affective triggering effect: the more participants liked the video, the more it affected their participation intention and recall scores. This study extends the media richness research by demonstrating that the effects of media richness can vary within technically similar videos, as they form different logical connections among non-verbal visual cues related to a video's storyline. 相似文献
64.
Prior literature suggests that social media users are increasingly experiencing social media fatigue. Only recently have scholars undertaken empirical studies to investigate its antecedents and outcomes to better understand the impact of fatigue on social media users. To further this understanding, the present study has conducted a cross-sectional survey with 1552 users. The Stress-Strain-Outcome (SSO) theoretical framework is applied to examine if privacy concerns, self-disclosure, parental mediation strategies, and decrement in academic performance due to social media use correlate with social media fatigue. Two forms of fatigue are considered, namely, fatigue due to social networking site (SNS) and mobile instant messaging (MIM) use. The study results suggest that privacy concerns, self-disclosure, parental encouragement and worry significantly and positively correlate with SNS and MIM fatigue. Parental permission and parental monitoring are either not or lowly associated with fatigue. In addition to this, SNS and MIM fatigue positively correlated with the tendency to experience academic decrement due to social media use. The antecedents and consequences of social media fatigue were similar for SNS and MIM users. Moreover, students perceived their parents to be more open to their MIM use, and they had higher self-disclosure in MIM than in SNS. The study concludes with significant implications for practitioners, policy makers as well as service designers. 相似文献
65.
66.
The purpose of this paper is to examine the utilization of the marketing adaptability of branded mobile applications (apps) in order to understand the relationship between consumers and their attachment to branded apps. We develop a model grounded in the purchaser-brand relationship theory of remarketing in order to develop the consumer-brand relationship through mediator brand experience (BE) and moderator digital footprint. A survey was conducted with 421 participants from different regions in India. AMOS 21.0 and SPSS plugin called “Process Analysis System” proposed by Hayes (2013) were used to analyze the hypotheses. The results corroborate the proposed research model. It approves brand association with brand connection for those brands that are easily identifiable. The result also confirms that the comprehensive consumption values are the major influencing factors in the adoption of branded apps. The study enhances the comprehension of the impact of brand connotation on consumer behavior in terms of the usage of various branded apps and the practical and non-useful esteem attached to them. 相似文献
67.
With the prevalence of digital technologies, various services have grown digitalized. Specific to the marketing section, multichannel has been gradually replaced by omnichannel, which aims to integrate all the physical and digital channels tightly. Although omnichannel has received considerable attention, there is still a dearth of research that theorizes the multi-faceted impacts of digitalization on omnichannel. This study thus extends social cognitive theory (SCT) to the digitalized context and contextualizes the digitalized customer and digitalized environment as mobile identity and channel integration quality, respectively. Moreover, based on the self-regulation process of human agency, we incorporate omnichannel self-efficacy, satisfaction, and habit as the agentic factors to interpret a customer’s conscious (ability and expectancy beliefs) and unconscious (automatic behavioral tendency) decision-making under the omnichannel setting. Through an online survey of 401 omnichannel customers, we find support for all the proposed hypotheses. Implications and limitations of this study are further discussed. 相似文献
68.
文章简要介绍了图书管理与手机平台,分析了图书管理和手机平台的特点以及手机平台在图书管理中的作用,通过手机平台在图书管理系统中的一个应用实例说明了手机平台在图书馆中广阔的应用前景。 相似文献
69.
刘燕 《江苏广播电视大学学报》2004,15(3):33-35
移动代理是一种新型的代理技术,具有智能性、协作性、反应性、自主性、迁移性等优良特征。供应链管理是近几年来在国内外逐渐受到重视的一种新的管理理念与模式。移动代理技术为供应链管理的实现提供了先进的技术支持。通过分析移动代理在供应链管理中的应用优势,描述了一个多代理的供应链系统,并指出了在供应链管理中运用移动代理需要解决的问题。 相似文献
70.