Motivation for online impulse buying: A two-factor theory perspective     

《International Journal of Information Management》2016,36(5):759-772

Impulse buying accounts for a large proportion of consumer shopping behavior in the bricks-and-mortar retail market. Online retailers also expect to profit from impulse buying. It is therefore interesting and beneficial to investigate the design elements of online stores and the sales promotion stimuli that e-retailers can use to either arouse consumers’ desire or decrease their self-control to evoke their purchase impulses. This study seeks to explicitly identify the factors associated with online store design and sales promotion stimuli that most affect online impulse buying behavior throughout the consumer decision-making process. Drawing on the two-factor theory, it successfully identifies the hygiene and motivation factors that trigger online impulse buying. The questionnaire responses of 239 valid respondents revealed that most of the hygiene factors are associated with the design of online stores, and all of the motivation factors are forms of sales promotion stimuli that effectively facilitate online impulse buying and present utilitarian or hedonic benefits to consumers. This study also identifies the most effective sales promotion stimuli and offers a comprehensive checklist for Web designers. Moreover, the distribution of motivation and hygiene factors for each stage of the EKB model is uneven, and some stages include only hygiene factors. The findings of this study demonstrate that the triggers of consumers’ online shopping behavior do not always apply to online impulse buying, and have important implications for impulse buying research and practice.  相似文献   

Analytic Frameworks for Assessing Dialogic Argumentation in Online Learning Environments   总被引：3，自引：2，他引：1  

Douglas B. Clark  Victor Sampson  Armin Weinberger  Gijsbert Erkens 《Educational Psychology Review》2007,19(3):343-374

Over the last decade, researchers have developed sophisticated online learning environments to support students engaging in dialogic argumentation. This review examines five categories of analytic frameworks for measuring participant interactions within these environments focusing on (1) formal argumentation structure, (2) conceptual quality, (3) nature and function of contributions within the dialogue, (4) epistemic nature of reasoning, and (5) argumentation sequences and interaction patterns. Ultimately, the review underscores the diversity of theoretical perspectives represented within this research, the nature of dialogic interaction within these environments, the importance of clearly specifying theoretical and environmental commitments throughout the process of developing or adopting an analytic framework, and the role of analytic frameworks in the future development of online learning environments for argumentation.

Douglas B. ClarkEmail:

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网络教学平台使用的师资培动——香港理工大学的经验     

吴廷坚 《远程教育杂志》2007,12(4):4-7

面授和网上教学有机结合的整合式教学越来越成为高校教育和培训的主要模式。本文旨在介绍和分析香港理工大学教学发展中心（简称EDC）如何通过网上教学平台的功能,与面授教学结合起来,发挥面授教学和网上教学的各自优势,使教师培训更加有效。EDC的实践表明,在大学教师培训课程中,发挥网上教学的优势,能帮助学员弥补由于有限的面授教学产生的师生之间、学员和学员之间互动的不足。在网上学习中,通过互相的学习观摩和观念碰撞,能激发学员的学习兴趣,有效地促进学员之间进行探究性学习,同时,这种集体学习的方法,能促进在职教师之间的友好交往和学术交流。  相似文献   

网络课程的内容进化机制设计与技术实现   总被引：1，自引：0，他引：1  

谭霓  余胜泉  吕啸 《远程教育杂志》2011,29(1):80-84

当前我国网络课程建设与应用普遍存在以下问题:课程内容结构封闭和更新迟缓,教学形式具有单向传递性;课程内容与学习活动在应用上的分离,影响学生主体地位的发挥;不同教学学期衔接或课程内容在不同教师间共享时,教学过程中的生成性资源存在丢失的现象。因此,探讨如何根据网络课程内容进化理念,提供相应的环境与机制,从而促进学习内容、教师及学生三者在网络教学过程中的交互,并通过积聚大众智慧来促进课程内容的动态发展,对于提高网络课程教学质量具有重要意义。  相似文献   

问题导向促进在线学习者认知能力发展的研究     

胡小勇  胡晓黎  谢丹丹 《远程教育杂志》2011,(3)

问题乃是通向理解之门.问题可以激发学习者的求知欲和探究欲,有利于推动教学的开展和促进学习者认知能力的发展.在线学习环境下为促进学习者认知能力的发展提供了丰富的认知工具和资源.但是,由于缺乏对教学问题导向作用的关注,在线课程在促进学习者认知能力发展方面存在着不理想之处,不能有效地引起认知上的深度理解.在文献研究和案例分析的基础上,综合分析了国内外问题导向在在线学习课程中的经验与不足,构建了问题导向促进学习者认知能力发展的在线学习框架和课程实例.在课程设计中提供了以问题为引导的情境体验和探究互动的机会,通过丰富的案例学习和认知支架,让学习者在问题解决过程中学会自主探究和深度思考,引导学习者从对知识的低水平认知层次逐渐向高水平认知层次发展.最后,为了验证问题导向在线课程对学习者认知发展的促进作用,采用实验调查等方法进行了实证研究.  相似文献   

国家重点实验室网络影响力评价及实证研究     

赵成安  乔海波  彭岩 《科技管理研究》2020,40(1):53-58

为衡量国家重点实验室在新时代背景下的网络媒体影响力,构建网络媒体影响力评价体系,以此分析国家重点实验室的网络媒体影响力水平。利用层次分析法构建国家重点实验室网络媒体影响力评价指标体系,并计算相应的权重系数,同时选取156所国家重点实验室进行实证研究。研究显示,国家重点实验室间的网络媒体影响力参差不齐,且大多数与第三方平台影响力水平同步;国家重点实验室在自主平台特别是微信和官网的利用上还有很大的提升空间。并据此建议积极与多类社交媒体建立联系、强化微信公众号的内容建设以及加强对官方网站的建设与维护等建议。  相似文献   

Mobile users’ information privacy concerns and the role of app permission requests     

《International Journal of Information Management》2020

Recent privacy-related incidents of mobile services have shown that app stores and providers face the challenge of mobile users’ information privacy concerns, which can prevent users from installing mobile apps or induce them to uninstall an app. In this paper, we investigate the role of app permission requests and compare the impact on privacy concerns with other antecedents of information privacy concerns, i.e., prior privacy experience, computer anxiety, and perceived control. To test these effects empirically, we conducted an online survey with 775 participants. Results of our structural equation modeling show that prior privacy experience, computer anxiety, and perceived control have significant effects on privacy concerns. However, concerns for app permission requests have approximately twice as much predictive value than the other factors put together to explain mobile users’ overall information privacy concerns. We expect that our findings can provide a theoretical contribution for future mobile privacy research as well as practical implications for app stores and providers.  相似文献   

Cloud-based big data analytics for customer insight-driven design innovation in SMEs     

《International Journal of Information Management》2020

Fast development of IT and ICT facilitate customers to post a large volume of their concerns and expectation online, which are widely accepted to be a valuable resource for product designers. However, it is found that only a small number of small and medium-sized enterprises (SMEs) have capabilities to leverage customer online insights for design innovation, which often demonstrate a significant share in national economies growth. To discover the beneath reasons regarding the barrier that prevent them to make effective utilization, in this study, as a concrete example, manufacturing SMEs in the South Wales and Greater Manchester industrial areas of the UK are focused and their potential motivations for using and knowledge of big data-based customer analytics are investigated. An exploratory survey was conducted in terms of the type of customer data they have, the storage approaches, the volume of customer data, etc. Next, a carefully devised exploratory study was undertaken to understand how SMEs perceive the relations between customer data and product design, how about their expectations from big customer data analytics and what really challenges SMEs to exploit the value of big customer data. Besides, a demonstration platform is developed to present SMEs an automatic process of analysing customer online reviews and the capacity on customer insights acquisition and strategic decision making. Finally, findings from two focus groups indicate the different managerial and technical considerations required for SMEs considering implementing big data and customer analytics. This study encourages SMEs to welcome big customer data and suggests that a cloud-based approach may be the most appropriate way of giving access to big data analytics techniques.  相似文献   

How online gamers’ participation fosters their team commitment: Perspective of social identity theory     

《International Journal of Information Management》2020

Online games are highly popular applications. While online gamers actively participate in gaming teams, no study has yet explored whether gamers have sufficient teamwork knowledge and have accumulated sufficient team participation experience. These likely strengthen team commitment, but we do not know, indicating a research gap. Research filling this gap could shed light on useful means for enhancing gamers’ team commitment. Grounded in social identity theory, we theorize the mechanism that links gamers’ overall gaming team participation experience and overall gaming teamwork knowledge to their team commitment. We collect two-wave data from 344 online gamers that have played massively multiplayer online role-playing games (MMORPGs) and use structural equation modelling for data analysis. We find that overall team participation experience is positively related to gaming team identification, while overall teamwork knowledge is positively related to compliance with gaming team norms. Both team identification and norm compliance are positively related to gaming team commitment. This study is the first to clarify the mechanism underlying the impacts of overall gaming team participation experience and overall gaming teamwork knowledge on gamers’ team commitment. Our findings provide the practical insight that game designers should incorporate game features that require or reward gamers’ participation in gaming teams or enhance gaming teamwork knowledge, thus strengthening gamers’ team commitment.  相似文献   

The power of circulation: digital technologies and the online Chinese fans of Japanese TV drama     

Kelly Hu 《Inter-Asia Cultural Studies》2013,14(2):171-186

Focusing on the online Chinese fans of Japanese TV drama, this paper explores the way in which the fan subculture, in connection with digital technologies, has carved out alternative practices in the circulation, production and consumption of Japanese TV drama. As ‘minority audiences’ who are not targeted as the objects of capitalist interests, online Chinese fans invent spaces for Chinese transnational networking with self‐help and sharing, as a way of resisting the aloofness from marketing strategies of Japanese TV distributors in Asia. This case study reveals that the online Chinese fan clubs, the websites for downloads, pirated VCD markets, digital file conversion, and private VCD burning – all of these have linked endless networks for the digitalized circulation and consumption of Japanese TV drama. The online Chinese fans are guerrilla fighters in the politics of autonomy, network and low‐cost digital technology; they are attempting to break down time–space constraints and the official distribution hierarchy. Such fan practices shed light on the new trends of audio‐visual consumption via digitalization.  相似文献