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81.
With the noted popularity of social networking sites, people increasingly rely on these social networks to address their information needs. Although social question and answering is potentially an important venue seeking information online, it, unfortunately, suffers from a problem of low response rate, with the majority of questions receiving no response. To understand why the response rate of social question and answering is low and hopefully to increase it in the future, this research analyzes extrinsic factors that may influence the response probability of questions posted on Sina Weibo. We propose 17 influential factors from 2 different perspectives: the content of the question, and the characteristics of the questioner. We also train a prediction model to forecast a question's likelihood of being responded based on the proposed features We test our predictive model on more than 60,000 real-world questions posted on Weibo, which generate more than 600,000 responses. Findings show that a Weibo's question answerability is primarily contingent on the questioner versus the question. Our findings indicate that using appreciation emojis can increase a question's response probability, whereas the use of hashtags negatively influences the chances of receiving answers. Our contribution is in providing insights for the design and development of future social question and answering tools, as well as for enhancing social network users’ collaboration in supporting social information seeking activities.  相似文献   
82.
This study tests how the density of the social network in which intergroup contact takes place might affect the extent to which contact improves intergroup attitudes. Having contact with more outgroup members in dense social networks, in which everybody knows each other, may reinforce contact's positive effect. In this case, outgroup contact is shared with ingroup members, which suggests positive ingroup norms toward the outgroup. Alternatively, more contact in denser networks may improve intergroup attitudes less because density may increase subtyping or reduce the salience of ethnic group memberships. These competing hypotheses are tested among white American adults in a nonprobability online sample (N = 305) and in a representative national sample (N = 1270). In both studies, contact is associated with more positive attitudes toward racial outgroups but the positive contact effect is weakened if that contact takes place in a denser social network.  相似文献   
83.
The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.  相似文献   
84.
Attachment disorders, specifically Reactive Attachment Disorder (RAD) and Disinhibited Social Engagement Disorder (DSED) are disorders associated with neglect and abuse in which people have significant difficulties relating to others. This study aims to explore Attachment Disorder symptoms and diagnoses in young offenders and factors that may be associated with them such as mental health problems. A cross-sectional design was used with 29 young people who were known to Intensive Services, aged 12–17 (M = 16.2, SD = 1.3), 29 carers and 20 teachers. They completed measures investigating symptoms of Attachment Disorders and psychopathology. Eighty-six percent of the young people had experienced some form of maltreatment and the rates of an actual or borderline Attachment Disorder was 52%. A positive correlation between Attachment Disorder symptoms and other mental health problems (as rated by carer-report Strengths and Difficulties Questionnaire Total Difficulties Score), accounting for 36% of the variance was found, with a large effect size (rs = 0.60). Attachment Disorder symptoms were associated with hyperactivity and peer relationship problems.  相似文献   
85.
查朱和 《出版科学》2011,19(2):64-67
为尽快适应机制转轨的要求,社科学术类期刊应转变观念,更新思路,大胆探索,在市场经济的洪流中立住足,夯实根基,尽快做大做强。  相似文献   
86.
本文概述了"多元解读"的产生及其必要性,以及在实施过程中,如何避免对"多元解读"的过分追求所导致的语文阅读教学的一些误区。同时,本文对"多元解读"的现状加以分析并提出了一些解决问题的策略。  相似文献   
87.
高校学报作为学术交流、技术推广、信息服务的渠道,对推动我国教育事业及学术事业的发展起到了不可低估的作用。但随着市经济体制的逐步建立及各级高校的全方位变革,高校学报也面临着除弊革新的现实,其中,正确定位、办出特色及改变传统办刊模式中存在的弊端应成为高校学报变革的两个重要方面。同时,高校学报的变革对作为学报主体的编辑素质也提出了全新的要求。  相似文献   
88.
Using the General Social Survey from 1972–2014, we examine variation in attitudes toward retaining controversial materials in libraries. Previously controversial topics have become much more widely accepted. We find that other controversies remain, showing how global conflicts become intertwined in local cultural controversies, and how the perceived threat from particular groups informs public concern with disseminating information from those groups. We find that more frequent library users are somewhat less likely to want to remove controversial books from the shelves, although some of these relationships are explained by variation in the respondent’s age, race, and other characteristics.  相似文献   
89.
A psychological process called self-referencing justifies the use of ‘you’ statements in advertisements; the more an individual relates an ad to him/herself, the greater the likelihood of recall and favorable evaluation. Self-referencing can be differentiated based on the temporal dimension of the self being activated while processing advertisements: when people remember themselves in the past they engage in retrospective self-referencing whereas they engage in anticipatory self-referencing when imagining themselves in the future. The current study examined the moderating role of consumers’ cultural background (i.e. long-term vs. short-term orientation) on the effects of temporal orientation of self-referencing. A corollary of this premise is that the match between cultural time orientation and the type of self-referencing activated by an ad will increase the extent of viewers’ self-referencing as well as advertising effectiveness. Further, this study confirmed a mediating role of self-referencing in explaining the match effects. The findings inform the extant literature on self-referencing and also provide managerial implications for international advertising practitioners.  相似文献   
90.
本文系统研究档案馆应用社交媒体创新档案服务的可行性。总体而言,政策的支持和政府机构的激励、社交媒体技术的优势、发达国家应用社交媒体创新档案服务的成功经验,均表明档案馆应用社交媒体创新档案服务具有充分的可行条件。  相似文献   
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