On using humor to market higher education: at whose expense is the clowning?     

Jason Johnson 《Journal of Marketing for HIGHER EDUCATION》2013,23(2):241-257

This essay examines the deliberately humorous approaches undertaken in two recent higher education marketing endeavors: The American Council on Education's ‘Solutions for Our Future’ campaign and Stanford's ‘Hail, Stanford, Hail’ initiative. Three television commercials from each project are described and discussed in light of a view of comedy advanced by philosopher Kenneth Burke. Specifically, this essay identifies among each trio of videos a markedly different ‘clown’ – a figure at whom the audience is encouraged to laugh yet ultimately redeem. In turn, higher education marketing professionals and leaders are invited to reflect on choices associated with employing humorous messaging strategies.  相似文献   

浅析健身健美操在全民健身运动中的作用   总被引：3，自引：0，他引：3  

张安红 《郧阳师范高等专科学校学报》2000,(6)

近年来,健美操风靡世界,健身热潮席卷中华大地,健美操在我国却没能得以广 泛开展。但健身健美操的目的、功能是多方面的,积极推行健身操活动对开展全民健身运动有 重要意义和作用。  相似文献   

浅谈数学的作用     

李小幸 《安顺学院学报》2005,(1)

作者从数学是什么?数学的应用、工具性、教育价值等方面论述了数学的作用。  相似文献   

Operation Clothes Moth: Where Preventive Conservation and Public Engagement Meet     

Amber Xavier-Rowe  Paul Lankester  Dee Lauder  David Pinniger 《文物保护研究》2018,63(5):445-450

ABSTRACT

Clothesmoths catch data fromhistoric properties confirms numbers are on the increase in England. Citizen science research was conducted using Tineola bisselliella pheromone traps handed out from English Heritage properties from April to September 2017. One hundred and ninety-two participants recorded moth counts from residential properties in 42 counties in England. Using an average number of moths per trap, geographical spread indicates higher numbers in warmer southern counties of England. Pale-backed clothes moths Monopis crocicapitella were caught in significant numbers suggesting a new insect pest risk for historic house collections. Threshold numbers for clothes moths that could indicate an active infestation are proposed. Residential flats appear to be more vulnerable to clothes moth activity possibly related to the shared walls or spaces. The research was launched using a public relations campaign called ‘Operation Clothes Moth’ which generated major media activity across the internet, radio, television, newspapers and magazines. Public awareness of insect pest management, preventive conservation and the work of conservators and conservation scientists was significantly increased.  相似文献   

First and second-level agenda-setting in the 2014 Indian general election: a time-series analysis of party-media relation     

Hans-Christian Baumann  Maxwell McCombs 《亚洲交流杂志》2018,28(2):205-226

The role of the press as a political watchdog is crucial to the functioning of democracy. Especially in the run-up to elections, voters depend on the media's presentation of parties and candidates to make informed, responsible choices at the ballot box. But who, then, influences the news media? Empirical evidence in the United States and Europe suggests that political party campaigns and election coverage in the news media are interconnected and influence each other. This study tests whether such agenda-setting effects between party campaigns and the media also take place in the general elections in the world's largest democracy, India. India's western-type political system has a distinct media system characterized by high competition, diversification, non-consolidation and formal and informal ties between the media, commercial interests and political actors. Content analysis and Granger's causality test of newspaper coverage (N?=?716) and party campaign messages (N?=?458) found that agenda-setting effects do occur in India, but are largely bi-directional. We also found an overwhelming focus of both newspapers’ election coverage and of all major party campaigns on one single candidate, the Bharatiya Janata Party (BJP)'s Narendra Modi. This, we argue, is a result of the broader trends that have shaped Indian politics in recent years. The significant correlations and non-significant causal effects between party campaign and media coverage also indicate a trade-off situation between political power negotiation and political balance in the press.  相似文献   

Twitter and Television in a Hybrid Media System     

Rita Marchetti 《Journalism Practice》2016,10(5):626-644

By analyzing all of the keywords and hashtags that became Trending Topics (TTs) in the Italian Twittersphere during both an electoral period and a non-electoral period, we evaluated what Italian Twitter users discussed. We found that topics about actors and issues in the entertainment field (e.g., singers, Hollywood stars and television stars) drive Italian discussions and that the political sphere is a secondary topic that elicits minor arguments within users’ conversations. However, we believe that even this low level of discussion about politics was able to influence the public agenda, thanks to the advent of a hybrid media system in Italy. In fact, Italian print media and television constantly covered the individual tweets or hashtags of a niche of citizens who were discussing politics on Twitter. Television, a part of the Italian media system that is highly consumed by the public, is also a primary factor in determining the appearance of a specific actor or issue on the TT list. Furthermore, we empirically confirmed the logic of breaking news events on Twitter, a microblogging site that primarily focuses on exceptional occurrences.  相似文献   

全民健身运动对构建和谐社会的意义和作用   总被引：1，自引：0，他引：1  

肖毅 《闽江学院学报》2008,29(2):137-140

在阐明和谐社会内涵的基础上,从理论与实践结合的视角,对全民健身运动对构建和谐社会的意义与作用作了综合的分析,认为全民健身运动的健身功能是构建和谐社会的物质基础,全民健身运动调节身心健康的"安全阀"作用是构建和谐社会的重要载体,全民健身运动娱乐身心功能是构建和谐社会的有效手段,全民健身运动的交往功能对改善人际关系、构建和谐社会具有重要的意义.全民健身运动能促进人与自然的和谐,促进人与社会的和谐,促进人的身心协调发展.  相似文献   

晋唐间神农系《本草经》演进的路向及推力     

杨立波 《太原大学学报》2013,(3):135-138

魏晋之后神农系《本草经》元典地位式微,本草学界多家并存,直至南朝的陶弘景,神农家才再次被推拱到医学界的核心地带.陶弘景一面通过神农家有效整合时代新说,另一面又保持神仙之说.他是以《神农本草经》旗号表述一家之言.至唐代,朝廷医官在政府的支持下重修陶的旧作,是为《新修本草》.《新修本草》在绘图、勘误、补充若干条文、扬弃神仙说的层面超越原先.《新修本草》借着国家推广开来,神农家的权威地位终得确立.  相似文献   

20世纪新教育运动与中国近现代教育史研究的兴起——以舒新城为个案     

易琴 《教育学术月刊》2011,(9):86-88

20世纪二三十年代新教育运动为中国教育史研究,尤其是中国近代教育史研究的兴起提供了一个契机。作为新教育运动健将的舒新城,最初积极参与新教育运动,后却毅然逸出,将学术研究的方向转为中国近现代教育史,欲从教育史研究中寻求中国新教育发展的答案,分析其心路历程与治学经验可以管窥和阐释该时期新教育运动与中国近现代教育史研究的兴起与发展之间复杂关系。  相似文献   

从反美华工禁约文学说起     

贾玉婷 《宜春学院学报》2011,33(2)

<反美华工禁约文学集>在过去晚清现代化转型的过程中起到弘扬民族意识的作用,成为记录华工反美运动的史料;现在,它是我们追溯美华文学文化身份和创作模式的源头所在.通过对早期华工旅美过程的描写,以及对华工形象的塑造,<反美华工禁约文学集>无疑开创了"唐人街写作"的先河;它兼有文献性和文学性的叙述也成为华工形象从歪曲走向辩证的根据,成为当代西方作家和美华文学不断开掘的话题.以往它只有在研究海外华文文学中略带提及,但放置20世纪中国文学的发展过程中,它补充现代文学反帝这一主题的作用不可忽视.  相似文献