An impulse to exploit: the behavioral turn in data-driven marketing     

Anthony Nadler  Lee McGuigan 《Critical Studies in Media Communication》2018,35(2):151-165

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.  相似文献   

Librarians and Open Government Data: Opening Possibilities     

Suzanne R. Townsdin 《Public Services Quarterly》2018,14(1):65-74

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Is There a Future for Journalism?     

Guy Berger 《Journalism Practice》2018,12(8):939-953

A functionalist perspective on the future of journalism would posit that because human society needs journalism, we will find ways to support this communications practice. Yet such a perspective, however consoling, assumes a teleology that is far from guaranteed. What will happen is far from easy to predict; nevertheless, this paper pinpoints several key issues that impact on the future of journalism. It also advances some general propositions and a broad periodisation around UNESCO’s historical role in relation to these issues. The analysis gives particular attention to political and economic matters, the safety of journalists and internet governance. Each of these dimensions entails existential threats to journalism, but some opportunities are also noted. Four paradoxes are also identified, with tensions that may lead to change in one direction or another.  相似文献   

西非—中国航线原油远洋运输方案优化     

周晓玲  王震  肖文涛  许国栋 《上海海事大学学报》2017,38(1):31-36

为满足西非—中国航线的原油远洋运输方案的时效性要求,以油船运费、滞期费和靠港费之和最低为目标函数,以供需平衡、港口水深和装卸时间为约束条件,求解一个包含船型组合、装/卸港航线组合、油种替换、批次拆分等多决策变量的大规模NP(Non-deterministic Polynomial)难问题.采用差分进化算法进行求解.为提高求解速度,采用双染色体编码、基因组压缩编码、船型与拼装变量隐式联锁、配送油种比对解码等方法,进行供需平衡约束,降低问题规模,并缩减问题的"劣质解空间",提高差分进化算法的搜索时效.利用提出的算法对中国石化某月度西非—中国航线实际原油远洋运输方案进行优化,得到优化方案平均用时约5 min,可节约运费50余万美元.  相似文献   

Accounting for quality: arts evaluation,public value and the case of “Culture counts”     

Abigail Gilmore  Hilary Glow  Katya Johanson 《Cultural Trends》2017,26(4):282-294

Arts policy has a longstanding relationship with the concept of “quality” and the ways in which organisations measure, evaluate and account for it. Culture Counts, an evaluation system and digital platform, compiles data from standardised evaluation surveys of different stakeholder groups – organisations, audiences, critics, funders and peers – and provides the means to compare and triangulate data in an accessible format. As a result, it claims to provide a more effective, democratic tool for quality measurement of art, which demonstrates the public value of funding [Department of Culture and the Arts, & Knell, J. (2014). Public value measurement framework: Measuring the quality of the arts. Perth: Department of Culture and the Arts.]. Through qualitative research with two consortia of organisations involved in Culture Counts pilot projects in Manchester, England and Victoria, Australia, we explore these claims, comparing the reception and promotion of the system in both countries and considering its potential incorporation into policy assessment frameworks and adoption within arts organisations’ existing evaluation capacities.  相似文献   

A first assignment to create student buy‐in in an introductory business statistics course     

Daria Newfeld 《Teaching Statistics》2016,38(3):87-90

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我国运动休闲产业联动机制创新发展研究     

冯俊祥 《广州体育学院学报》2017,37(3):59-61

在世界市场经济的语境中,联动机制是在不同企业乃至产业间的互动协调机制,它使得企业或者产业间的合作更加高效,从而可以节约资源,提高产品的生产效益和专业化程度.运动休闲产业涉及的企业种类和产业众多,内部产业链结构复杂,因此建立产业联动机制对于运动休闲产业发展来讲更加迫切.我国运动休闲产业在前期的意识转变、产业结构调整和市场准备等方面都取得了重要进展,但目前处于发展的瓶颈期.构建多种机制交织的运动休闲产业联动机制是冲破瓶颈期,取得运动休闲产业发展的必要条件.  相似文献   

Animals,Governance and Ecology: Managing the Menace of Venomous Snakes in Colonial India     

Lloyd Price 《Cultural and Social History》2017,14(2):201-217

During the nineteenth century, the British Raj launched a campaign to reduce the number of people killed annually by venomous snakes on the Indian subcontinent. Unlike its successful effort to cull large mammals, the colonial government was forced to abolish its bounty scheme in 1890 and instead seek to use sanitation to reduce interactions between humans and snakes. This article will assess this transition in policy as a means to understand how attitudes towards the governance of animals were shaped by cultural and ecological factors. It will be shown that during its inception, discourses of scientific governance statistically augmented perceptions of the threat posed by snakes, presenting them as a direct yet manageable danger within an anthropocentric cultural model. However, financial and practical limitations forced the government to recognise that the behaviour, seasonal patterns and territorial movements of snakes influenced the rate of mortality, and thus adjust its policy to acknowledge the experience of cohabitation in India’s diverse ecological contexts.  相似文献   

Impact of digital surge during Covid-19 pandemic: A viewpoint on research and practice     

《International Journal of Information Management》2020

The Covid-19 pandemic has led to an inevitable surge in the use of digital technologies due to the social distancing norms and nationwide lockdowns. People and organizations all over the world have had to adjust to new ways of work and life. We explore possible scenarios of the digital surge and the research issues that arise.An increase in digitalization is leading firms and educational institutions to shift to work-from-home (WFH). Blockchain technology will become important and will entail research on design and regulations. Gig workers and the gig economy is likely to increase in scale, raising questions of work allocation, collaboration, motivation, and aspects of work overload and presenteeism. Workplace monitoring and technostress issues will become prominent with an increase in digital presence. Online fraud is likely to grow, along with research on managing security. The regulation of the internet, a key resource, will be crucial post-pandemic.Research may address the consequences and causes of the digital divide. Further, the issues of net neutrality and zero-rating plans will merit scrutiny. A key research issue will also be the impact and consequences of internet shutdowns, frequently resorted to by countries. Digital money, too, assumes importance in crisis situations and research will address their adoption, consequences, and mode. Aspects of surveillance and privacy gain importance with increased digital usage.  相似文献   

Multimodal data as a means to understand the learning experience     

《International Journal of Information Management》2019

Most work in the design of learning technology uses click-streams as their primary data source for modelling & predicting learning behaviour. In this paper we set out to quantify what, if any, advantages do physiological sensing techniques provide for the design of learning technologies. We conducted a lab study with 251 game sessions and 17 users focusing on skill development (i.e., user's ability to master complex tasks). We collected click-stream data, as well as eye-tracking, electroencephalography (EEG), video, and wristband data during the experiment. Our analysis shows that traditional click-stream models achieve 39% error rate in predicting learning performance (and 18% when we perform feature selection), while for fused multimodal the error drops up to 6%. Our work highlights the limitations of standalone click-stream models, and quantifies the expected benefits of using a variety of multimodal data coming from physiological sensing. Our findings help shape the future of learning technology research by pointing out the substantial benefits of physiological sensing.  相似文献