浅论整合营销传播三要素     

薛琲娜 《丽水学院学报》2006,28(4):28-31

整合营销传播是一种全新的营销理念和传播方法。其核心是一切要以消费者为中心,凡是与消费者相关的一切活动都可以纳入营销的范围,可以运用多种传播方式为营销服务。广告、公关、促销三种传播手段的推广组合可以使整合营销传播达到理想的宣传效果。  相似文献   

兰德公司“T项目”研究及其对我国学前教育的启示     

李敏 《教育与教学研究》2016,(1):110-115

兰德公司"T项目"充分探讨了数字化信息与通讯技术(ICT)对学前教育的影响及学前教育应当采取的回应方式,认为信息技术素养对儿童的数字化生存意义重大,学前教育应担负跨越"数字鸿沟"的使命。因此,当以儿童发展为本,从ICT的使用目的、发展适宜性ICT的界定、相应的支持体系、师资准备、家长参与等方面综合建构有效的工作模式。中国学前教育也当直面数字时代的挑战,基于深入研究寻求ICT在儿童生活中的有效整合。  相似文献   

武汉地区交通高职教育的品牌发展战略探讨   总被引：1，自引：0，他引：1  

徐火球  刘晰梦 《武汉职业技术学院学报》2007,6(2):9-11

通过对武汉地区交通类高职院校的发展研究，在开拓“交通品牌”做大做强机制、深化教育教学改革、建设交通特色专业类（群）、提高交通高职院校与交通行业密切结合程度等方面进一步落实科学发展观，使交通高职教育能持续、健康、快速地发展，成为武汉地区高职院校中的一道亮丽的“风景线”。  相似文献   

CDMA技术在数据通信系统中的应用     

李六杏 《合肥联合大学学报》2006,16(3):55-58

人类对更高质量无线通信的需求推动了CDMA技术的出现．CDMA是按照码型结构的差别来分割信号的．在CDMA系统中，用户数的增加相当于背景噪声的增加．在保持高质量通话的同时，CDMA可以容纳更多的用户，CDMA手机的用户每次通话时，系统编码有4．4万亿种可能的排列，具有天然的保密性，其消息在空中信道上被截获的概率几乎为零．CDMA技术的标准化，推进了这项技术在世界范围内的应用．  相似文献   

论陆机诗的入世精神     

王力  王玉 《乐山师范学院学报》2004,19(8):27-31

儒家的入世精神在陆机诗中主要有六种表现形式：直接表达对功名的渴慕；以功名事业劝勉他人；挫折后的“出世”语仍折射出“入世”心；感时叹逝；宦游思乡；古题新意。本从三个方面分析了其入世精神形成的原因：出身与才华所带来的崇高感；作为亡国臣急于自我证明的焦虑心态；深藏于心的儒家思想。  相似文献   

Frequency of Six Early Childhood Education Approaches: A 10-Year Content Analysis of Early Childhood Education Journal     

Bridget A. Walsh  Karen Petty 《Early Childhood Education Journal》2007,34(5):301-305

The frequency of early childhood education approaches spanning 10 years of publications was investigated. A content analysis of publications (N = 492) from Early Childhood Education Journal was conducted. From a previous content analysis six approaches or search words were identified: Bank Street, Head Start, High/Scope, Montessori, Reggio Emilia, and Waldorf. Overall, the current content analysis demonstrated that the Head Start approach most frequently appeared. The results indicate that approaches vary as to their frequency of appearance and that contributors of Early Childhood Education Journal have investigated, reflected upon, and expanded upon approaches to educating young children to different degrees. This finding may be beneficial to future contributors of Early Childhood Education Journal. In addition, we have provided a brief overview of each approach that early childhood professionals may use to aid parents with their early childhood education enrollment decisions.  相似文献   

A tale of two mailing lists     

Martyn Wild 《Education and Information Technologies》1999,4(4):369-389

This paper serves to report a research study on the use made of two separate mailing lists or listservs, for professional development—Oz-Teachers and UK-Schools. Both lists were, and still are, used by teachers in Australia and the United Kingdom, as well as by teachers across the globe, to communicate electronically with each other. The practice of this communication is typically characterised by text messages that pose questions or offer answers; by threads of discussion based around single or combined themes; and by statements of information. In this context, two windows are opened in this study: one shows a dynamic picture of teachers at work and play in the technology of listservs, developing skills and practices in asynchronous communications. The other looks into the content of many of the postings, demonstrating the practices, views, ideas and concerns teachers have with using technology in traditional school and classroom environments. Whilst this paper provides a detailed overview of the study, the full report of the research programme, of which this study constitutes one part, can be found elsewhere, in Lankshear et al. (1997) and Wild (1999).  相似文献   

Aligning professional skills and active learning methods: an application for information and communications technology engineering     

Ariadna Llorens  Xavier Llinàs-Audet 《European Journal of Engineering Education》2017,42(4):382-395

Engineering education is facing new challenges to effectively provide the appropriate skills to future engineering professionals according to market demands. This study proposes a model based on active learning methods, which is expected to facilitate the acquisition of the professional skills most highly valued in the information and communications technology (ICT) market. The theoretical foundations of the study are based on the specific literature on active learning methodologies. The Delphi method is used to establish the fit between learning methods and generic skills required by the ICT sector. An innovative proposition is therefore presented that groups the required skills in relation to the teaching method that best develops them. The qualitative research suggests that a combination of project-based learning and the learning contract is sufficient to ensure a satisfactory skills level for this profile of engineers.  相似文献   

治学育人 必正其风   总被引：19，自引：0，他引：19  

杨叔子 《高等教育研究》2003,(5)

大学应以"治学为基,育人为本",学生要有好的学习之风,教师应有好的治学之"风"与"育人"之"风",管理人员应有好的管理之"风"。为此,应大兴"四风":高度负责,实事求是,和而不同,与时俱进。为了正"风",大学必须深化改革,体制上应实行"党委领导,行政管理,教授治学",机制上应实行"依法治校,以德治校,民主治校",大兴好风,规范管理。  相似文献   

¡Presente!: Affirming Latinx voices within health sciences library scholarship     

Aidy Weeks  Adela V. Justice  Ruby Nugent  Bredny Rodriguez  Brenda Linares 《Journal of the Medical Library Association》2021,109(4):693

Increasing diverse author representation within medical librarianship scholarship among BIPOC information professionals is an important endeavor that requires closer examination. This commentary looks to examine the ways in which the profession can support Latinx librarians and library workers in fully participating within the scholarly pipeline by exploring our unique and authentic voices, structural barriers, hesitation and fears, Whiteness in the profession and knowledge production, bias in the peer review process, lack of resources and support, and finally, a call to action.  相似文献