Design/methodology/approach: Initially, we defined ‘extension system’ as a wide range of actors integrating resources with the aim of co-producing value (not for but with) farmers. To capture the value flow within this constellation of actors we distinguished between the notion of ‘value in production’ – i.e. the value embodied in service offerings – and the value emanating when service content is used in real settings or ‘value in use.’
Findings: Our approach revealed that, despite their structural and organizational differences, the ES in the three countries share common problems arising from a limited focus on the issue of value in use.
Practical implications: The application of a systemic approach – seeing farmers as co-creators and not as end-users of extension services – in the evaluation of ESs contributes to better understand the complexity of value flow within the system and can strengthen extension systems’ effectiveness.
Theoretical implications: The present study, by reconsidering traditional evaluation approaches and by focusing on value co-production, offers an alternative value-centric framework for the conceptualization of extension services and points out to the need for refining the evaluation criteria of ESs.
Originality/value: Our work, by emphasizing the reciprocal creation of value within ESs, and by adding the concept of value in use, offers a new systems approach worth considering when evaluating ESs within different organizational and sociocultural contexts. 相似文献
Design/methodology/approach: By applying SDT, we developed two measures. The first one assessed the degree to which the three basic human psychological needs motivate farmers to engage in CDP, and the second concerned farmers’ intrinsic and extrinsic motivation to seek knowledge through participation in CDP. Using data from two samples of farmers, we examined the effect of SDT needs and the influence of the different regulatory styles on individuals’ decision to participate in CDP.
Findings: Our findings indicated that participation in CDP is guided by the most internal forms of human motivation (identified, integrated, and intrinsic motivation), and that deficits in the needs for autonomy and competence predict farmers’ decision to participate in CDP.
Practical implications: These results stress the importance of designing CDP that promote self-directedness, emphasise choice rather than rewards, and generate the conditions that support farmers’ autonomy.
Theoretical implications: Our work suggests that the integration of social psychology into extension/education research can paint a more detailed picture of the way farmers interact with extension/education services.
Originality/value: To the best of our knowledge, this is the first study that uses an SDT framework to examine farmers’ motivation toward participation in CDP. Hence, this research opens a new realm for extension/education research, while it also contributes to the SDT literature by examining the role of self-determined motivation in a different life domain. 相似文献