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Our research is a response to the need to improve the understanding of the complexity of global professional communication. To investigate the complex cultural interpretations that producers and audiences apply to professional texts, we developed a two-year interactive project. Business students in New Zealand and Israel produced promotional “texts” – video clips to promote a university program – which they exchanged with their counterparts overseas to receive feedback. We adapted models of home-made visual communication and advertising which used the categories of participants, settings, topics, and style, to analyze the eight clips. Emergent findings suggested two more categories – information and language – as important analytical tools. Variables of age, gender, intra- and intercultural differences, and (cultural) context also resulted in student audiences’ multiple interpretations of the texts. The outcomes indicate the need to extend the culture-in-context approach for a “situation focused communication approach,” where the primary focus is a group of producers and their audience as they produce and interpret a professional text. This approach also foregrounds contextual variables and a plural understanding of culture to accommodate the potential for miscommunication of business and professional texts in pluricultural contexts. 相似文献
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Abstract The purpose of this study was to investigate differences between the oversized racquet and the standard-sized racquet in (1) a tennis shot accuracy test on four basic strokes (ground strokes, volley, return of serve, and serve), and (2) a measure of players' subjective evaluation of playability (control, accuracy, power, and feel). Research participants (n = 57) were undergraduate students separated into two skill levels, intermediate (n = 29) and beginners (n = 28). Data were analyzed using a two-factor ANOVA with repeated measures on one factor. Result from the skills tests indicated that both beginning and intermediate groups scores significantly higher when using the oversized racquet. The scores received when using the oversized racquet tended to reflect a general increase in all four components of the skill test, particularly the return of serve. Data indicated that the subjective evaluation of the playing characteristic of each racquet was influenced by the player's skill level. Beginning players favored the oversized racquet, yet intermediate players rated the two racquet types about equal. The investigation suggests that beginning and intermediate tennis players, educators, and tennis teaching professionals should consider using and encouraging the use of oversized racquets. 相似文献
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Exploring teachers' knowledge of children's literature 总被引：1，自引：1，他引：0
Teresa Cremin Marilyn Mottram Eve Bearne Prue Goodwin 《Cambridge Journal of Education》2008,38(4):449-464
In the context of the current debate about teaching reading, research to ascertain primary teachers' personal and professional reading practices was undertaken. The study explored teachers' reading habits and preferences, investigated their knowledge of children's literature, and documented their reported use of such texts and involvement with library services. Questionnaire responses were gathered from 1200 teachers. The data were analysed and connections made between the teachers' own reading habits and preferences, their knowledge of children's literature, their accessing practices and pedagogic use of literature in school. This paper reports on part of the dataset and focuses on teachers' knowledge of children's literature; it reveals that primary professionals lean on a narrow repertoire of authors, poets and picture fiction creators. It also discusses teachers' personal reading preferences and considers divergences and connections between these as well as the implications of the teachers' limited repertoires on the reading development of young learners. 相似文献