How Can Brand-Owned Media Be Managed? Exploring the Managerial Success Factors of the New Interrelation Between Brands and Media     

Andreas Baetzgen  Jörg Tropp 《媒体管理杂志》2013,15(3):135-155

Although owned media formats that pursue brand-policy objectives have been receiving considerable attention in industries since the beginning of the millennium, virtually no research results are available about their conceptual background and strategic management. Using total interpretive structural modeling, this study examines two research questions: (1) Which success factors for the evolving brand-owned media concept can be identified? (2) How can these factors be systematized in terms of interrelations and hierarchies? Results indicate that the success of brand-owned media depends on a complex interrelation of eight factors. Content-centric factors such as content quality and the non-advertising character of brand-owned media are most important for creating relevant content and for achieving media success in terms of reach and frequency. In contrast, brand strength is not regarded as a precondition of brand-owned media success but rather as a result.  相似文献   

Ethnic Identity Development and Acculturation Preferences Among Minority and Majority Youth: Norms and Contact          下载免费PDF全文

Roberto González  Brian Lickel  Manisha Gupta  Linda R. Tropp  Bernadette P. Luengo Kanacri  Eduardo Mora  Pablo De Tezanos‐Pinto  Christian Berger  Daniel Valdenegro  Oscar Cayul  Daniel Miranda  Patricio Saavedra  Michelle Bernardino 《Child development》2017,88(3):743-760

This article tests a longitudinal model of the antecedents and consequences of changes in identification with indigenous (Mapuche) among indigenous and nonindigenous youth in Chilean school contexts over a 6‐month period (633 nonindigenous and 270 Mapuche students, M_ages = 12.47 and 12.80 years, respectively). Results revealed that in‐group norms supporting contact and quality of intergroup contact at Time 1 predicted student's changes in Mapuche identification at Time 2, which in turn predicted changes in support for adoption of Chilean culture and maintenance of Mapuche culture at Time 2; some of the relationships between these variables were found to be moderated by age and ethnicity. Conceptual and policy implications are addressed in the Discussion .  相似文献   

PSYCHOLOGICAL ACCULTURATION: DEVELOPMENT OF A NEW MEASURE FOR PUERTO RICANS ON THE U.S. MAINLAND     

Tropp LR  Erkut S  Coll CG  Alarcón O  Vázquez García HA 《Educational and psychological measurement》1999,59(2):351-367

Most instruments designed to measure acculturation have relied on specific cultural behaviors and preferences as primary indicators of acculturation. In contrast, feelings of belonging and emotional attachment to cultural communities have not been widely used. The Psychological Acculturation Scale (PAS) was developed to assess acculturation from a phenomenological perspective, with items pertaining to the individual's sense of psychological attachment to and belonging within the Anglo-American and Latino/Hispanic cultures. Responses from samples of bilingual individuals and Puerto Rican adolescents and adults are used to establish a high degree of measurement equivalence across the Spanish and English versions of the scale along with high levels of internal consistency and construct validity. The usefulness of the PAS and the importance of studying acculturation from a phenomenological perspective are discussed.  相似文献   

Forthcoming events     

LR Keytel  JH Goedecke  TD Noakes  H Hiiloskorpi  R Laukkanen  L van der Merwe 《Journal of sports sciences》2013,31(3):289-290

The aims of this study were to quantify the effects of factors such as mode of exercise, body composition and training on the relationship between heart rate and physical activity energy expenditure (measured in kJ?·?min^?1) and to develop prediction equations for energy expenditure from heart rate. Regularly exercising individuals (n = 115; age 18?–?45 years, body mass 47?–?120?kg) underwent a test for maximal oxygen uptake ([Vdot]O_2max test), using incremental protocols on either a cycle ergometer or treadmill; [Vdot]O_2max ranged from 27 to 81?ml?·?kg^?1?·?min^?1. The participants then completed three steady-state exercise stages on either the treadmill (10?min) or the cycle ergometer (15?min) at 35%, 62% and 80% of [Vdot]O_2max, corresponding to 57%, 77% and 90% of maximal heart rate. Heart rate and respiratory exchange ratio data were collected during each stage. A mixed-model analysis identified gender, heart rate, weight, [Vdot]_2max and age as factors that best predicted the relationship between heart rate and energy expenditure. The model (with the highest likelihood ratio) was used to estimate energy expenditure. The correlation coefficient (r) between the measured and estimated energy expenditure was 0.913. The model therefore accounted for 83.3% (R ²) of the variance in energy expenditure in this sample. Because a measure of fitness, such as [Vdot]O_2max, is not always available, a model without [Vdot]O_2max included was also fitted. The correlation coefficient between the measured energy expenditure and estimates from the mixed model without [Vdot]O_2max was 0.857. It follows that the model without a fitness measure accounted for 73.4% of the variance in energy expenditure in this sample. Based on these results, we conclude that it is possible to estimate physical activity energy expenditure from heart rate in a group of individuals with a great deal of accuracy, after adjusting for age, gender, body mass and fitness.  相似文献