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Kristiina Herold Jenni Sipilä Anssi Tarkiainen Sanna Sundqvist 《Journal of Marketing for HIGHER EDUCATION》2017,27(1):59-76
The purpose of this paper is to assess the effect of service values on the processing of word-of-mouth (WOM) information, and their impact on a complex belief in a high-involvement service context. Hypotheses are tested on survey data collected from 378 respondents facing a high-involvement service choice. The results suggest that two distinct information processing routes are active when consumers (here prospective students) evaluate complex beliefs. Furthermore, service values have distinct effects on the processing of WOM information. Self-oriented values foster more cognitive processing, whereas socially oriented values have the opposite effect. Considering the reasons as to why a service is needed (service values) should be a focus for marketers since they can be a powerful persuasion approach affecting the processing of WOM. This study contributes to earlier research on higher education marketing by incorporating service values into the pre-purchase phase of prospective students’ decision-making. 相似文献
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The focus of this study is on the role of basic skills (defined as the summed results of national achievement test scores in Swedish and mathematics) in boys’ social developmental process. With reference to a holistic model for individual functioning and development, the aim of the investigation was obtained by studying the relationships between basic skilb and early problematic behaviour at the age of 10, on the one hand, and later social maladjustment, manifest in the presence in official registers for alcohol problems, crime and psychiatric disorders, on the other. Based on data concerning basic skills and six teacher‐rated behaviours (aggressive behaviour, motor restlessness, shyness, disharmony, concentration difficulties, and overambi‐tion), boys with similar profiles across the seven factors were grouped together using cluster analysis. Six clusters were deemed an optimal solution. Register data for alcohol problems, crime and psychiatric diagnoses were available with no attrition. For each of the clusters, the percentage of boys who appeared in any of the records was reported. The results strongly corroborate holistic assumptions that low levels of basic skills at an early age per se is not a precursor of later maladjustment. Even when occurring in conjunction with shyness, the results did not point to an increased risk of negative social development. It is only when low basic skill levels form clusters along with other problematic behaviours that the risk increases. This, is most obvious when low basic skills is present in profiles which are also characterised by aggressiveness, motor restlessness, disharmony and concentration difficulties. Among the boys belonging to the most ‘problematic cluster’ at age 10, no less than 90% were found in at least one of the civic records through young adulthood. 相似文献
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Intra‐individual variability of cognitive measures, such as verbal and spatial ability tests, has frequently been reported to typify learning disabled children. To test the generality of such findings, longitudinal data from a large representative and non‐clinical sample of Swedish children (n = 812) were analysed. At age 10, the children were tested with a Swedish intelligence scale. At age 13, basic academic skills were measured by standardised achievement tests. Typical cognitive profile types, based on the verbal and spatial intelligence subtests, were identified through cluster analyses (CLUSTAN) of the girl and boy samples separately. The satisfactory solution arrived at was a five‐cluster representation for the girls (n = 497) and an eight‐cluster representation for the boys (n = 497). For both sexes, verbally as well as spatially oriented profiles emerged. However, the verbal orientation was more pronounced for girls, whereas the boys displayed greater variability and stronger spatial orientation. General intelligence at age 10 was a strong predictor for basic skills at age 13 (r > 0.70). Verbally strong children tended to achieve better than predicted by their overall level of intelligence, whereas spatially oriented children showed a less favourable development in basic academic skills. The results are discussed in relation to neuropsychologically‐based models of reading disability and theories of language and development. 相似文献
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Anneli Sundqvist 《Archival Science》2011,11(3-4):277-291
Records are more and more important as instruments of trust, for instance to ascertain accountability. However, they are also objects to be trusted upon themselves. Rather rigorous requirements are established to guarantee the trustworthiness of records; requirements are more elaborated in the digital environment than those that have previously been attributed to analogue records. The purpose of this study is to discuss the conceptualization of trust and trustworthiness in relation to records, and to analyze the relation between the increasing reliance on formal documentation in contemporary organizations and the requirements on records and recordkeeping systems that has been advanced recent years. It can be argued that the effort to enhance trustworthiness actually is a manifestation of diminishing trust. 相似文献
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Christel Sundqvist 《Journal of educational and psychological consultation》2013,23(2):158-187
ABSTRACTThe purpose of this study was to explore how prospective special educators (PSEs) used and experienced different types of consultation skills in consultation sessions they held with general educators. The participants were 17 PSEs in Finland attending a course in which problem-solving stages and communication skills were taught. The PSEs’ self-reflections on the audio-recorded consultation sessions were analyzed using an interpretative hermeneutical approach with qualitative content analysis. The strategies they used can be described as creating frames and clarity, applying reflective listening, offering keys and lifelines, and supporting the change. The results concerning facilitators indicated that the PSEs found both problem-solving stages and communication skills useful. Several pitfalls indicated that although the PSEs were aware of the consultation skills, they were still unable to apply them flexibly. The results indicated that self-reflection can be used as a tool in PSEs’ consultation training, but as a complement, more supervised consultation training is also needed. 相似文献
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Several advanced methods have been developed to aid managers in the selection of which new product ideas they should develop. By examining some empirical studies it is shown that only very simple quantitative methods (if any) are used.This situation is discussed by considering some specific properties of the new product development process, some results from empirical studies concerning how firms actually behave when selecting new products and some recent studies concerning implementation of quantitative methods in general (mainly in contexts other than R & D).Finally some suggestions are made concerning how implementation of R & D models can be facilitated. 相似文献
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Opening up firms to open source has changed professional programmers’ work in software development. In their work practice they must cope with two modes of software production: one based on proprietary, closed work situations, the other built around open source community ways of cooperation and knowledge sharing. In this article we present a study of how programmers cope with the co-existence of an industrial/commercial and a community/commons based mode of production. We analyze how they develop strategies to handle tensions that arise from contradictions between these two modes, and how it changes programmers’ approach towards open source software development in the company. The study covers proprietary companies that have gradually incorporated open source software (hybrid companies) and SMEs entirely built around open source business concepts (pure-play companies). Four strategies are elaborated and discussed in-depth: Engineering in the lab, Market driven tailoring, Developing the community consortium and Peer-production. At a more general level, the study contributes to our understanding of how the transformation of proprietary production processes into a more open mode of knowledge work is not only associated with company strategies, but also with tensions and new demands on how work is strategically handled by knowledge workers. 相似文献
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Kristiina Herold Anssi Tarkiainen Sanna Sundqvist 《Journal of Marketing for HIGHER EDUCATION》2013,23(1):64-85
Word-of-mouth (WOM) can be a powerful, persuasive source of information, but relatively little is understood about how consumers utilize information in service evaluations and how the source of WOM (e.g. friends, family) affects attitudes. The importance of WOM is acknowledged in the services context; however, the research field of higher education has found some inconsistent results concerning the impact of WOM. The aim of this study, with its focus on information processing, is to enhance the understanding of these varying results with data from international master's degree applicants. By means of structural equation modeling, the results suggest that the processing of WOM differs depending on the source and the difficulty of evaluation criteria. Information through some sources of WOM is mainly cognitively processed, whereas in others information is processed more as simple cues. Overall, insights are provided into the impact of WOM, and higher education marketing. 相似文献