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Employing popular normative public relations paradigms, this study identified practices used by developers that improve long-range project outcomes, based on successful engagement in public meetings. Perceptions of public meeting processes, as well as mechanisms to improve outcomes and participant diversity, are discussed. Generally, findings indicate that larger developers were more likely to use public meetings successfully to identify, monitor, and resolve issues; and develop collaborative relationships. These developers were also likely to seek opportunities to increase public involvement by finding ways to lower constraints to participation. These strategies include varying meeting formats, sustained dialog throughout the project life span, employing consultants to aid in the development of public meeting plans, innovation in communication strategies, transparent exchange of ideas, and collaborative negotiations. 相似文献
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Numerous institutions encourage service-learning, but few have extended beyond nonprofit realms to include (1) larger budgets, (2) multi-faceted volunteer/staff/leadership constraints, and (3) elevated expectations with immediate impact on full towns. This study explores how strategic communication students construct knowledge in branding and relationship building while solving real-world problems. To do so, this research examines service-learning, place-branding projects for senior capstone students. Specifically, students in two courses developed and partially implemented strategic place-branding plans for two struggling towns. This work details the approach and, through quantitative and qualitative methods, extends understanding of service-learning outcomes for students, faculty, the university, and communities. 相似文献
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