Effects of Frame Repetition Through Cues in the Online Environment     

Jiawei Liu  ByungGu Lee  Douglas M. McLeod  Hyesun Choung 《Mass Communication and Society》2019,22(4):447-465

Research has shown that message frames can shape a reader’s subsequent judgments on political issues. In the online news environment, additional cues outside the story may be present that can affect the power of the frame. This online experiment investigates the role of repetitive cues in the framing processes using news editorials and their accompanying recommended headlines that repeat the editorial’s frame. Results suggest that regarding issue-related attitudes and emotions, consistent frame repetition reinforced the effects of the original article when the frame’s relevance to the readers was high but undermined the article’s impact when the relevance was low. Implications for framing studies and online news consumption are discussed.  相似文献   

Framing Risk with Numbers: The Framing Effects of Risk Assertions and Number Formats on Emotions and Risk Perceptions     

ByungGu Lee  Jiawei Liu  Hyesun Choung  Douglas McLeod 《Mass Communication and Society》2019,22(3):344-364

This study examines how risk assertions and relevant statistics presented in different number formats interact to influence emotional and cognitive outcomes. Experimental news stories present risk assertions that highlight either safety from or vulnerability to violent crime; these assertions are accompanied by crime statistics in absolute frequency, simple fraction, or percentage format. Although it may be tempting to assume that national statistics in absolute frequency format create a greater impression due to the sheer size of the numbers, our results show that only probability formats, including simple fractions and percentages, interact with assertions to generate amplified emotions. Furthermore, we find that negative emotions play a mediating role in producing pessimistic risk assessments. Our findings reveal how people process numerical information and its impact on emotional and cognitive responses. This article also discusses the empirical and methodological implications for framing research, as well as cognitive aspects of emotional reactions and the nature of emotional effects on risk perceptions.  相似文献