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This study investigates the relationship between cultural orientation (individualistic or collectivistic culture) and consumers' attribution styles (dispositional and situational attributions) as well as the consequences of attribution styles on brand evaluation and purchase intention. The study also examines how people perceive different types of negative celebrity information (self-oriented and other-oriented negative information) and how their identification with a celebrity endorser affects their response to negative information. The findings suggest that culture influences how consumers – having been exposed to negative celebrity information – make attributions. Dispositional attributions lead to more negative brand evaluation as well as to negative purchase intention. Other-oriented negative information leads to, among Korean consumers, more negative brand evaluation. Finally, the study found that consumers highly identified with a celebrity endorser are less likely to be influenced by negative celebrity information. 相似文献
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During the last 10 years, there have been significant changes in LIS education in the United Kingdom. In this paper we have analysed the current provision of education for information professionals at 16 universities in the United Kingdom and set this against the trends and changes of the past decade. In addition to documentary sources, we have conducted a brief survey of the LIS education providers. We conclude that there has been a shift towards postgraduate education for information professionals. We also note that there has also been significant expansion of undergraduate education in information management, almost none of which has been in the form of courses accredited by the principal UK professional body, CILIP. 相似文献
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Precise temporal control of microfluidic droplets such as synchronization and combinatorial pairing of droplets is required to achieve a variety range of chemical and biochemical reactions inside microfluidic networks. Here, we present a facile and robust microfluidic platform enabling uniform interval control of flowing droplets for the precise temporal synchronization and pairing of picoliter droplets with a reagent. By incorporating microbridge structures interconnecting the droplet-carrying channel and the flow control channel, a fluidic pressure drop was derived between the two fluidic channels via the microbridge structures, reordering flowing droplets with a defined uniform interval. Through the adjustment of the control oil flow rate, the droplet intervals were flexibly and precisely adjustable. With this mechanism of droplet spacing, the gelation of the alginate droplets as well as control of the droplet interval was simultaneously achieved by additional control oil flow including calcified oleic acid. In addition, by parallel linking identical microfluidic modules with distinct sample inlet, controlled synchronization and pairing of two distinct droplets were demonstrated. This method is applicable to facilitate and develop many droplet-based microfluidic applications, including biological assay, combinatorial synthesis, and high-throughput screening. 相似文献
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During the last 10 years, there have been significant changes in LIS education in the United Kingdom. In this paper we have analysed the current provision of education for information professionals at 16 universities in the United Kingdom and set this against the trends and changes of the past decade. In addition to documentary sources, we have conducted a brief survey of the LIS education providers. We conclude that there has been a shift towards postgraduate education for information professionals. We also note that there has also been significant expansion of undergraduate education in information management, almost none of which has been in the form of courses accredited by the principal UK professional body, CILIP. 相似文献
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This study examines the effects of gay-themed ads on young Korean consumers. In its evaluation of such ads, the study investigates how attitude toward ads, attitude toward brands, and purchase intention are influenced by gender (male vs. female), tolerance of homosexuality (low vs. high tolerance), and self-construal (independent vs. interdependent self-construal). Findings suggest that a gay-themed ad does not impact how young Korean heterosexual consumers evaluate the ad, the brand, or their purchase intention. Regarding brand evaluation and purchase intention, no statistically significant differences were found between males and females. Concerning a person's tolerance, those with high tolerance tend to evaluate the ads and brands more favorably and have higher purchase intentions than do those with low tolerance. Concerning a person's self-construal – independent versus interdependent – the study found no main effects but did discover interaction effects between gender and self-construal and between tolerance and self-construal. Theoretical and practical implications of this study are discussed. 相似文献
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This article assesses the degree to which Christian scholarship has responded to the rise of the Scholarship of Teaching and Learning (SOTL). To what degree, and with what kind of disciplinary and chronological distribution, have overtly Christian publications in scholarly journals evidenced a concern with questions of teaching and learning? This question is approached through analysis of a sample of 9,028 journal articles published between 1970 and 2009. The findings show very limited engagement with pedagogical concerns, and that such engagement is uneven across disciplines. Reasons are offered for seeking stronger engagement with SOTL within Christian higher education. 相似文献
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