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This paper examines the results of studies in Britain and Franceon the views of the two peoples towards public opinion surveys: their experience of surveys attitudes towards the concept of sample surveys the accuracy of sample surveys the publication of polls during election campaigns exposure to news information interest in survey data The results in the two countries were, to a substantial degree,similar and showed an underlying positive attitude towards publicopinion surveys. There are, however, a number of points to bearin mind, where more public relations and more public informationis required to improve public awareness of, and public acceptanceof, opinion surveys. 相似文献
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