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Shashidhar Nanjundaiah 《亚洲交流杂志》2013,23(1):71-87
Satellite broadcasting in India can be seen as a metaphor for an integrated national agenda, but the newly deregulated marketplace appears to be setting new agendas for satellite broadcasting by government‐controlled Doordarshan. This qualitative analysis argues that moving to total free market may lead to too little development communication. On the other hand, controlled information may lead to cultural domination ('internal media imperialism') over either one of, or both, rural and urban societies. Diffusion of information may work for rural areas, while urban audiences can afford to spend more time on mass entertainers. There is a need to redefine ‘modernization’ in a non‐global context, and that definition should lead a government towards developmental media policy goals. Further, media policies should be bifurcated to address different developmental goals. 相似文献
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