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ABSTRACTThis case study presents the Liverpool experience of using social media as an academic library to enhance audience engagement and create a community of users. It looks at the development of social media in the library, focusing on the concerted effort to grow followers and develop a meaningful use of these tools. It considers the value of taking a team approach, ensuring a diversity and breadth of output. Using social media effectively enables libraries to connect with users in a space they already occupy and bring added value to existing activities. A strong, well maintained social media presence enhances a library's national and international profile and ensures good on campus relationships with main stakeholders. This case study demonstrates the relevance of social media as a communication channel and the importance of selecting the correct platform depending on audience or aims. A literature review and recommendations based on experience are included. 相似文献
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Shifts in the labor market require adaptive responses on the part of formal organizations. Such organizational responses are shown in changes in recruitment strategies. This study examines how departments in comprehensive colleges and universities formulate their faculty recruitment strategies and set standards for new faculty personnel. Comprehensive institutions are neither research universities nor liberal arts colleges. Even though most offer graduate degrees at the master's level in such areas as teacher training and business programs, they are predominantly devoted to undergraduate education. Lacking strong ties to distinctive beliefs and identities, these institutions have become increasingly vulnerable to environmental changes.Based on extensive fieldwork at four institutions, this paper focuses on twenty faculty searches conducted over a period of substantial changes in academic labor markets. Several common search episodes are identified.The general pattern of recruitment strategies is shaped by the rule of status competition in a prestige hierarchy: less prestigious organizations compete for institutional legitimacy by adopting the norms of more prestigious organizations. Search-related practices in these comprehensive institutions are, therefore, organized around the institutional rituals that conform to the standards of more prestigious research universities and elite liberal arts colleges. Search and recruitment practices often reflect a ritualized form of preoccupation with credentials, specialities, and procedures. Despite their initial emphasis on specific goals, those involved in the search were less concerned about search outcomes than about processes. 相似文献
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This article draws on the work of John Meyer and others who look at the institutional side of organizations. We analyze the origins and early history of a system of regional colleges in Israel in the context of an emerging postsecondary system. We argue that the terms used to define legitimacy, as well as who defines it, are crucial issues in the institutionalization of educational organizations, especially colleges and universities. 相似文献
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Zelda Groener 《International Review of Education/Internationale Zeitschrift für Erziehungswissenschaft/Revue internationale l'éducation》2013,59(6):723-749
Improving structural racial equality for historically-disadvantaged Black South Africans, including low-skilled and unemployed adults and youths, is a pertinent challenge for the South African government during the ongoing transition from apartheid capitalism to post-apartheid capitalism. Within the framework of the National Skills Development Strategy (NSDS), the introduction of “learnerships” and “learning programmes”, which include structured learning programmes, learnerships, apprenticeships and skills programmes, has had some impact. But emerging theoretical perspectives assert that apartheid structural racial inequalities persist and that structural reform is imperative. Opposing positions translate into two perspectives on social transition: either capitalism can be de-racialised, or capitalism in South Africa should be dismantled in order to de-racialise it. After a review of relevant literature and governmental documents, the author identifies five structural and pedagogical barriers as likely causes for low completion rates of skills development courses and concludes that structural reform needs more favourable political and economic conditions in order to be successful. 相似文献
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As speech communication instruction is offered in an increasing number of secondary schools, academic courses are changing to include study of a broader spectrum of communication behavior. Paralleling this transition is increased concern among language arts educators for students’ personal and intellectual development through talk and drama. This article describes each of these developments and suggests an expanded role of speech communication in the secondary school curriculum through a blending of both movements. 相似文献
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