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ABSTRACT

The purpose of this paper is to explore the managerial approach and the entrepreneurial behaviours of tourism lifestyle entrepreneurs with a focus on the niche market of surf sports schools. This study was carried out in Sardinia, a Mediterranean island and an emerging destination in surf tourism. Data were mainly derived from semi-structured interviewees with 22 entrepreneurs in combination with participant observation. Lifestyle entrepreneurs were found to be innovative, proactive in taking business decisions while tending to be neither risk-takers nor competitive. Moreover, cooperation between competitors was notable. The results also highlighted that many entrepreneurs seized a business opportunity mainly for personal reasons related to enjoying a good lifestyle, being in an attractive natural and human environment, and seeking autonomy at work. Furthermore, the findings revealed travel experience, an inclination towards mobility, and an informal managerial approach.  相似文献   
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Higher Education - This study, which aims to investigate some potential effects derived from the adoption of performance-oriented funding in the higher education system, is focused on competitive...  相似文献   
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