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This research analyzed a dataset of academic libraries' posts on Facebook. It applied a text and data analytics approach to a dataset collected from the Facebook posts of academic libraries at the top 100 English-speaking universities, as listed by the 2014 Shanghai World University Rankings. The dataset is from a two-year posting history of 18,333 unique posts, 113,621 likes, and 3401 comments. Less than a quarter of the libraries had more than 2000 post-related likes, and only seven received more than 100 comments on their postings. Content analysis identified the most prevalent single word (unigrams), bigrams (two-word sequences), and trigrams (three-word sequences) in high and low engagement content. Semantic analysis identified the semantic categories for posts with high and low engagement. The findings can assist academic libraries in their social media strategies for engagement, marketing, and visibility. 相似文献
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Genetics Home Reference is a free, online resource created and maintained by the National Library of Medicine. It is designed to provide genetic information to a wide variety of audiences, particularly the general public. The site consists of original information and links to other curated resources. 相似文献
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Jessica L. Ford Jacob S. Ford Seth S. Frei Andrew Pilny Brenda L. Berkelaar 《Journal of Applied Communication Research》2016,44(3):316-335
Persistent school shootings have generated ongoing pressure to assess and enhance crisis communication effectiveness via strategies such as resilience-building and post-crisis restoration. A network perspective offers a robust, multilevel approach for examining complex information flows among community, campus, and individual actors affected by crises. Drawing on relational and structural embeddedness and Uncertainty Management Theory, we offer nine propositions that help explain structural and relational changes in a network over time. Although theoretically driven, these propositions are primarily functional, offering practical implications for safety officials and administrators trying to understand, prepare for, and respond to crises. Thus, we suggest measures and recommendations to improve information flow, uncertainty management, and resilience before, during, and after a crisis. 相似文献
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Jean P. Shipman Erica W. Lake Jessica Van Der Volgen Darrin Doman 《Journal of the Medical Library Association》2016,104(2):154-158