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1.
The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on participants’ behavioral intentions. The experiment involved three distinct test groups, each comprising 41 student participants. From the perspective of media richness theory, we observed that the different kinds of videos had quite similar effects in terms of triggering behavioral changes. However, the mechanisms explaining why triggers were present differed for each video. Further, the results reveal that the consumer's position in the information search process was the most significant reason for the triggering of any kind of effect. In addition, the instructionally designed videos were able to exert an affective triggering effect: the more participants liked the video, the more it affected their participation intention and recall scores. This study extends the media richness research by demonstrating that the effects of media richness can vary within technically similar videos, as they form different logical connections among non-verbal visual cues related to a video's storyline.  相似文献   
2.
Reflecting through the Indian experiences, a brief attempt is made to explore how disability as a noun takes shape in popular common sense “call names” (adjectives) and how does the popular common sense legitimise and normalise the oppressive language and the oppressed reality of the persons with disabilities? In the Indian context, the contempt for persons with disabilities is writ large in the language used to address them. However, to be conscious of this contempt, one needs to be conscious of the hegemonic nature of the popular common sense which normalises an oppressive reality as a natural social reality. The discussion on disability and popular common sense in India through the framework of “noun vs. adjective” might be helpful in gauging the challenges to the disability rights movement and the socio-cultural specificities to be reckon with for any meaningful intervention in the field of disability.  相似文献   
3.
A modified and compact form of Krylov-Bogoliubov-Mitropolskii (KBM) unified method is extended to obtain approximate solution of an nth order, n=2,3,…, ordinary differential equation with small nonlinearities when unperturbed equation has some repeated real eigenvalues. The existing unified method is used when the eigenvalues are distinct whether they are purely imaginary or complex or real. The new form is presented generalizing all the previous formulae derived individually for second-, third- and fourth-order equations to obtain undamped, damped, over-damped and critically damped solutions. Therefore, all types of oscillatory and non-oscillatory solutions are determined by suitable substitution of the eigenvalues in a general result. The formulation of the method is very simple and the determination of the solution is easy. The method is illustrated by an example of a fourth-order equation when unperturbed equation has two real and equal eigenvalues. The solution agrees with a numerical solution nicely. Moreover, this solution is useful when the differences between conjugate eigenvalues (real or complex) are small. Thus the method is a complement of the existing modified and compact form of KBM method.  相似文献   
4.
The use of Bluetooth Low Energy (BLE) beacons is becoming widespread for context-aware learning environments. This technology can be used in indoor and outdoor settings such as museums, shops, home and schools in order to identify the location of learners and their contexts. Specifically, in the constructivist view of learning, learners can use such sensing technology for constructing knowledge and experiencing learning at any time, anywhere. However, exploration of such technology has been limited in the constructivist context-aware ubiquitous learning (U-learning) literature. For this purpose, the authors evaluated two android-based U-learning applications: one was an outdoor learning environment in a garden, the other was about locating books in a library. The applications were implemented and tested with school and university students. The qualitative results are presented in this article, and show how such sensing technology is promising for both pedagogical environments.  相似文献   
5.
Silver carp, Hypopthalmichthys molitrix is one of the most economically valuable fish species in Bangladesh. However, its production is often hindered by parasite-induced mortality. The present study reports the intensity of parasitic infestation in 216 specimens of H. molitrix collected from different fish markets in Rajshahi City, Bangladesh. Nine different parasite species (Trichodina pediculatus, Dactylogyrus vastator, Ichthyophthirius multifilis, Gyrodactylus elegans, Lernaea sp., Apiosoma sp., Myxobolus rohitae, Camallanus ophiocephali, and Pallisentis ophiocephali) were recovered from the gill, skin, stomach, and intestine of host fish. The highest level of infection was observed for host skin, while lower levels were observed for host gill, stomach, and intestine. The results also revealed that the intensity of parasite infection in different organs of H. molitrix varied with the season. In particular, the highest levels of infection were recorded during the winter period (November-February), when fish are most susceptible to parasites. The findings of the study will help in the management and conservation of H. molitrix.  相似文献   
6.
Presently, education is considered as the main weapon for national development. However, this tenet has been challenged by several economists. Their findings give rise to a further question: whilst expansion of education increases globally, what is it exactly that continues to hinder a country’s progression? There is no short answer, but one major area of concern is the quality and relevance of the education available. Research for this paper, the first of its kind in Bangladesh, has been carried out by interviews and observation in the affiliates of the National University of Bangladesh, where 80 % of the students in higher education are the underprivileged. The findings show that the legislators ignore the fact that quality of education in the affiliates is perceived as important.  相似文献   
7.
Reactive oxygen species (ROS) are cytotoxic at higher concentration resulting in cell death, mutations, chromosomal aberrations or carcinogenesis. In this study DNA was modified by singlet oxygen and superoxide anion radicals generated by illumination of riboflavin under 365 nm UV-light. The modified DNA induced high titre antibodies in experimental animals. In enzyme immunoassay, serum antibodies from cancer patients (n = 34) showed a higher recognition of the modified DNA, as compared to the native form. This was further confirmed by the gel-shift assay. Immune IgG were used as a probe to detect oxidative lesions in the DNA of cancer patients. DNA isolated from lymphocytes of cancer patients proved to be an appreciable inhibitor of the experimentally induced antibodies against the ROS-DNA. This indicates the presence of oxidative lesions in the DNA obtained from cancer patients. The results show that ROS induced oxidative damage to DNA in cancer patients generate neo-epitopes that are alien for the immune system, resulting in autoantibody formation.  相似文献   
8.
Pakistani wheat varieties are grown over a wide agro-climatic range and as such are anticipated to exhibit yield and quality differences. It is therefore necessary to investigate the nutritional status of wheat varieties in terms of biochemical and physiochemical characteristics available for food and nutritional purposes in Pakistan. The result shows that wheat grains of different varieties contain a net protein level of 9.15%~10.27%, 2.15%~2.55% total fats, 1.72%~1.85% dietary fibers,77.65×10^-6~84.25×10^-6 of potassium and 7.70× 10 6~35.90× 10^-6 of sodium ions concentration, 0.24× 10^-6~0.84× 10^-6 of phosphorus, 1.44%~2.10% ash, 31.108~43.602 g of thousand grain mass (TGM) and 8.38%~9.67% moisture contents. This study is significant in providing an opportunity to explore the available wheat varieties and to further improve their nutritional excellence and also essential for setting nutritional regulations for domestic and export purposes.  相似文献   
9.
This article reports the second stage of a study examining an academic partnership in which Bangladeshi doctoral students in a western university focus their research in the grounded context of Bangladesh and investigate the processes for change. After briefly outlining the previous published stage which examined the academic trade in higher education with developing countries, the article builds on the concept of fair academic trade to critically reflect on the development of a doctoral learning community, a publication project and three specific doctoral studies. The methodological approach is one of participatory action research, with focus on critical reflection on practice.  相似文献   
10.
A unified theory is presented for obtaining the transient response of nth order nonlinear systems with small nonlinearities by Krylov-Bogoliubov-Mitropolskii method. The method is a generalization of Bogoliubov's asymptotic method and covers all three cases when the roots of the corresponding linear equation are real, complex conjugate, or purely imaginary. It is shown that by suitable substitution for the roots in the general result that the solution corresponding to each of the three cases can be obtained. The method is illustrated by examples.  相似文献   
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