排序方式： 共有29条查询结果，搜索用时 43 毫秒
1.
Amy O'Connor 《Journal of Applied Communication Research》2006,34(3):263-284
This exploratory study addresses the ability of values advocacy messages to influence target publics' behavior beyond consumer purchase decisions. In doing so, it fills a gap in the research by extending our understanding of the persuasive premises of values advocacy messages beyond rhetorical (de)construction; consumer behavior; and the establishment of typologies, definitions, and methods of inquiry. Using focus group methodology, target audience members (n=37) of a contemporary values advocacy campaign reflect upon the messages presented in the context of jury deliberations. The findings show that focus group participants would likely reduce punitive damage judgments if exposed to values advocacy messages. The social and cultural implications exposed by participants' comments reflect ongoing concern among critical scholars about the ability of corporations to manipulate public behavior and indicate the ethical conundrum between corporate and community speech. 相似文献
2.
随着全球化的发展,各国在教育领域开展愈加丰富的全球教育合作与交流,跨国间教育政策的转移扩散日益成为一种普遍的社会现象和行为。其中,国际非政府组织的一些跨国的行为者,在传播教育基本价值与规范、促进国际教育合作交流、融合与扩散国际教育政策等方面日益显示出重要的作用。在全民教育政策的跨国转移扩散发展进程中,非政府组织通过跨国倡议网络机制发挥着重要作用。以全球教育运动联盟为个案,考察全球教育运动网络、传播全民教育政策过程中倡议的基本理念与采取的主要集体行动策略,将有助于更好地理解非政府组织在国际教育政策转移方面发挥的重要作用。 相似文献
3.
Service‐Learning (S‐L) pedagogy is attracting increased attention in teacher education. This article describes the implementation of S‐L in the preservice early childhood curriculum, which placed students in a birth‐5 years setting. It identifies a continuum of learning to care, which begins in infancy, as caring capacities emerge, through to adulthood, when preservice teachers learn from experienced mentors how caring characterizes their interactions with learners of all ages. Students’ journals indicate they believe S‐L experiences contribute to their personal, academic and professional development. Carefully implemented S‐L experiences validate students’ caring interactions, give them first‐hand experiences with young children during which they can apply theoretical constructs, provide experiences which help them clarify their own career goals, and make them feel better prepared to manage instructional and classroom management dimensions of working with young children. 相似文献
4.
Cathy Atkinson George Thomas Natasha Goodhall Laura Barker Isabella Healey Lucy Wilkinson 《Pastoral Care in Education》2019,37(1):3-25
Although there is increasing interest in promoting mental health and wellbeing within education, to date, the voices of young people appear to have been almost completely overlooked in the development of school-based mental health practices. This is despite increasing focus on young people’s participation; and the fact that young people may be best positioned to understand the pressures of contemporary society. This paper, co-authored by educational psychologists (EPs), school students and the school vice-principal, documents the development of a student-led mental health initiative within a high-achieving girls’ grammar school, led by students aged 12–18. Following EP input, the students devised a whole-school, student-friendly mental health strategy with the support of the EPs and senior school staff. As the project progressed, it became evident that applying even carefully selected adult mental health models to school contexts might not be appropriate; instead the students advocated for young person-friendly, innovative, contemporary and creative ways of communicating information about mental health, which avoided stigma. The students involved were well-placed to identify environmental stressors and to disseminate their strategy. The authors conclude that mental health planning in schools should encourage greater student participation, show caution over applying adult mental health models and promote greater use of technology or visual resources. 相似文献
5.
Jack D. Simons Matthew J. Beck Nancy R. Asplund Christian D. Chan Rebekah Byrd 《Sex education》2018,18(4):464-478
AbstractResearch shows that teachers’ and educators’ responses to gender diversity issues in schools either improves or limits the experiences of students. The school counsellor has an important role to play in this process by working closely with other stakeholders to advocate for transgender, intersex and genderqueer (TIG) students. Following a review of recent developments in the USA, recommendations are made and resources identified to assist school counsellors in validating TIG students, and improving school systems in pursuit of their academic, social and emotional success. 相似文献
6.
Don J. Waisanen 《Communication Studies》2013,64(2):158-177
Over the past decade a remarkable number of revolutions worldwide imitated the touchstone youth movement Otpor, which played an influential role in ousting Serbian President Slobodan Milo?evi? in 2000. Given the continual presence of Western organizations and resources in Otpor's uprising, I argue that the movement demonstrates a type of communication termed glocal recursion—a rhetorical strategy that invites social change by imitating global methods of resistance, with slight variations, in local contexts. In addition to its time-based connotations (in which activists ground new messages in old texts), glocal recursion advances a space-based understanding of recursive appeals (with activists creating local messages from global structures). This essay analyzes four aspects of Otpor's glocal recursions, including its technological conditions, structured spontaneity, indigenous adaptations, and dialectical reappropriations. Various implications are drawn for communication research. 相似文献
7.
Stephen Abram 《Public Library Quarterly》2017,36(2):96-122
This article explores the progress being made in Ontario for marketing, advocacy, influence, and results about the high impact and value of the over 300 library systems in the province. It covers the challenges we face, our goals, and our tactics and strategies to collaborate and achieve results on a province-wide scale. We are building our skills by understanding the components of good marketing communication processes, its foundation in relationships and influence, and how to take data and statistics and transform them into powerful narratives, visuals, and talking points that have an impact on audience and help with progress towards advocacy goals. This is a new early stage case study of the Ontario Public Libraries strategies for building these lobbying processes, gaining community input and support, and building province-wide collaboration and effort using affordable and powerful social media tools. 相似文献
8.
Ken Haycock 《Public Library Quarterly》2016,35(2):126-135
Librarians need to consider a new approach in order to build more effective advocacy efforts. Building upon the principles developed by Robert Cialdini, a noted social psychologist, the authors suggest that there are six tendencies of human behavior that will positively impact compliance with a request: liking, reciprocity, social proof, authority, consistency and scarcity. In the end, relationships that are built over time are what matter as far as funding decision makers are concerned. 相似文献
9.
10.