An impulse to exploit: the behavioral turn in data-driven marketing     

Anthony Nadler  Lee McGuigan 《Critical Studies in Media Communication》2018,35(2):151-165

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.  相似文献   

运筹学教学与数学建模思想的融合     

邓廷勇  张姮妤 《宜春学院学报》2014,36(9):129-131

文中主要阐述了运筹学与数学建模的内在联系，说明了将运筹学教学与数学建模思想相结合的教学改革是非常必要的，是加强理论联系实际、提高学生学习兴趣、培养学生实际应用能力的一个有效途径。  相似文献   

Individual and contextual factors in ethical decision making: A case study of the most significant doping scandal in Canadian university sports history     

《Sport Management Review》2016,19(1):61-68

This case study is written for instructors of sport management courses focused on ethics and integrity-related issues in team environments. The case highlights the real world example of the University of Waterloo Warriors varsity football that, in 2010, experienced the most significant doping scandal in Canadian university sports history, with a total of nine anti-doping rule violations asserted through the Canadian Centre for Ethics in Sport. This case study also incorporates the findings of an independent review of the Waterloo football program in relation to the use of banned substances, and includes first-hand accounts from Bob Copeland who was the acting director of athletics. These findings are then interpreted in the context of relevant theory related to performance enhancing drugs (PEDs) use. Along with the findings of this review, which included interviews with athletes, coaches, and administrators, the case study provides important insights into ethical decision making processes and leadership structures in a team sport environment. Particular emphasis is placed on the role that individual cognitive antecedents and contextual organizational factors (i.e., policies, leadership, ethical climate, and infrastructure) play in ethical decision-making processes.  相似文献   

高职教数学教学改革探讨     

吴小宁 《高教论坛》2001,(3):75-77

当今 ,国际数学教育改革提倡的是“问题解决” ,高职教人才培养的定位是“动手能力”。在这双重的背景和要求下 ,高等职业技术教育的数学教学也必须根据本学科的特点 ,在教学中努力显现自己的“动手能力”  相似文献   

生态智慧与中国环境美学思想史研究（笔谈）     

程相占  马明  李静  王萌  张乾坤 《江苏理工大学学报(社会科学版)》2007,9(4):21-24,34

近年来，国内学者对于当代西方环境关学开始了理论研究与著作译介，表明环境关学的影响正在日渐扩大，并有望形成新的关学范式，这组学术笔谈旨在回应这一新的学术领域。程相占的《中国环境关学思想史研究的当代意义》从“重写中国美学史”、“与西方环境美学展开理论对话”、“丰富当代生态智慧”3个方面讨论了中国环境关学思想研究的当代意义，并提出“探索生态智慧”应该成为这一新的研究领域的思想主题。马明的《中国古代城市美学“象天法地”原则初探》借鉴美国城市设计大师凯文&;#183;林奇的城市意象理论，提出中国古代哲学思想的“象天法地”原则是中国古代城市意象创造的根本原则。李静的《始宁别墅与谢灵运的环境美学思想》以谢灵运的始宁别墅为研究对象，提出其选址与建筑设计体现了参与式的环境审美思想，使人在自然环境中仰观俯察而返归自然之性，从而更好地体验与自然宇宙一致的“生命的节奏”。王萌的《宋代山水画论“气韵生动”命题的环境关学内涵》集中讨论了宋代山水画论继承了“气韵生动”命题．指出该命题在宋代成为一种环境感知与环境体验模式．它集中反映了中国古代关学对于艺术与环境关系的理解，有着浓厚的环境美学内涵。张乾坤的《从“取景在借”看李渔的环境美学思想》从审美模式、审美观照方式、审美体验等方面讨论了李渔的环境关学思想。5位作者分别从总论与不同历史时期的重要环境美学思想切入，试图粗略地勾勒出中国环境美学思想史的研究对象和历史轮廓。  相似文献   

基于需求的旅店管理系统的建模与实现     

蒋晓凯 《科技广场》2007,(7):184-186

在软件开发过程中,利用建模语言来有效地建立系统模型是非常关键的。为了提高软件开发效率,通过采用面向对象系统建模方法,结合旅店管理系统的开发,探讨基于需求的系统建模,设计并实现旅店客户关系管理系统。实践表明,基于需求的系统建模能够缩短软件开发周期,节约软件开发成本,从而提高软件开发效率。  相似文献   

ISM-CMAP-Combine (ICMC) for hierarchical knowledge scenario in quality engineering education     

R. K. Upadhyay  S. K. Gaur  V. P. Agrawal  K. C. Arora 《European Journal of Engineering Education》2007,32(1):21-33

Quality assurance in engineering education is a multifaceted problem further augmented by the stakeholders of engineering education. Students, parents and employers are rightfully questioning the quality of the curriculum, the instructional delivery, the learning environment, accessibility to learning technologies and equipment, employability as well as the possibilities of lifelong learning and the improvement of knowledge (Karapetrovic 2002 Karapetrovic, S. 2002. Why and how to develop a meaningful quality assurance system in engineering schools. Int. J. Engg. Educ, 18(3): 285–294. [Web of Science ®] [Google Scholar]). The purpose of the study is, therefore, to identify the parameters that influence the quality of an engineering education system and develop an integrated model of hierarchical structuring and a concept map for pre-identified concept elements through a process of iterative-interactive consensus-driven methodology, as advocated by second-generation system design paradigm for evolving knowledge scenario of concepts related to quality engineering education.  相似文献   

外国语言文学专业研究生胜任特征模型研究     

孙晓敏  周洵安 《中国考试》2011,(3)

通过对某重点大学外国语言文学学院的6名优秀研究生及4名普通研究生的行为事件访谈,探讨并初步构建了外国语言文学专业研究生的胜任特征模型。研究结果表明:(1)优秀组和普通组在访谈时长和访谈文本字数上无显著差异;胜任特征的平均等级分与访谈长度的相关不显著;与胜任特征的发生频次和最高等级分等指标相比,平均等级分是最为稳定的指标。(2)外国语言文学专业研究生的鉴别性胜任特征模型包括:成就导向、专业知识、目标、主动性、跨文化意识、计划执行、自信、自我控制和学习策略9项胜任特征。  相似文献   

Emotional and behavior problems in adopted children – The role of early adversities and adoptive parents’ regulation and behavior     

《Child abuse & neglect》2019

BackgroundEarly adversity and negative experiences in the adoptive family can put adopted children at risk for emotional and behavior problems.ObjectiveThis study analyzes the influence of children’s preadoptive history and adoptive parents’ characteristics on the psychosocial adjustment of nationally and internationally adopted children in Germany.Participants and settingThe survey included 172 adopted children aged between 24 and 145 months and their adoptive parents.MethodsParents provided information about preadoptive history. Information about emotional and behavior problems was obtained from the parental version of the Strengths and Difficulties Questionnaire (SDQ). Parental well-being was obtained through a composite score of three standardized measures (self-efficacy questionnaire, Perceived Stress Scale PSS-4, Brief Symptom Inventory BSI); parenting behavior was assessed with the Alabama Parenting Questionnaire (DEAPQ).Results12.5% of the adopted children scored in the clinical range of the SDQ. In a multiple regression analysis, the experience of maltreatment and neglect was the most important predictor of emotional and behavior problems at time of assessment, followed by pre- and perinatal risk and parental stress regulation difficulties, R² = .423, F(4, 128) = 28.539. Increases in the number of risk factors present were associated with a greater odd of children scoring in the clinical range of the SDQ.ConclusionsMost of the nationally and internationally adopted children in this sample were well-adjusted. Prenatal and preadoptive risk as well as stress regulation capacities of the main caregiver contributed to the child’s development. An accumulation of risks increased the likelihood of adjustment problems in adopted children.  相似文献   

基于OPNET的MVB总线仿真研究     

黄东  魏志强 《教育技术导刊》2011,10(1):52-54

列车网络控制技术是高速列车发展的一项关键技术.为了评估多功能车辆总线(Multiple Vehicle Bus,MVB)车辆级网络通信系统的性能,优化网络设计,采用Opnet Modeler搭建车辆级通信网络模型,包括车辆的网络拓扑结构模型、链路模型、节点模型和进程模型.利用所搭建的模型,对车辆级通信网络的时延性、吞吐...  相似文献