基于Mystery Shopping的公共图书馆服务质量评估     

林绮 《江西图书馆学刊》2014,(2):39-41

解析Mystery Shopping评估检测法,研究威尔士公共图书馆服务质量评估Mystery Shopping项目,揭示该项目对国内公共图书馆服务质量评估的启示。  相似文献   

泛意识形态时代的英雄神话——从《艳阳天》、《金光大道》看文革时期小说的叙事策略     

潘超青 《三明学院学报》2007,24(1):62-65

文章试图通过细读文革时期小说的典型文本《艳阳天》和《金光大道》,分析其叙事模式的具体特征,勾勒出英雄人物形象在十七年文学中的沿革过程以及最终形成蜕变的内在机制,探讨英雄故事与史诗性追求的内在一致性和现实虚幻性,分析英雄神话在文本形式上如何参与到文革小说范式的建构中,并最终形成主导地位。  相似文献   

Travels in hyper-diversity: Multiculturalism and the contextual assessment of acculturation     

《Int J Intercult Relat》2013,37(6):686-699

We argue that current acculturation research offers an incomplete picture of the psychological changes taking place in contemporary multicultural societies. Several characteristics of the Canadian multicultural context highlight the limitations in current acculturation research: namely, themes of hyper-diversity, hybridity, dimensionality and the importance of local context. Canada is a case in point, but these themes are generalizable to other contemporary multicultural contexts. To address the limitations of the traditional psychological acculturation paradigm, we propose an innovative research approach to study acculturation: the Cultural Day Reconstruction Method (C-DRM). We report on two studies that implemented this diary method, to demonstrate that this research tool (1) addresses theoretical critiques of current acculturation research and (2) captures some of the complexity of acculturation in contemporary multicultural contexts. The C-DRM was constructed in response to the local research environment but we hope it will become part of a new generation of tools for the contextual assessment of acculturation.  相似文献   

被荒诞美学遮蔽的杂闻汇编--评余华的小说《第七天》     

王兴文 《哈尔滨学院学报》2015,(1)

虽然混杂着荒诞美学,同时汇编了时事杂闻,但《第七天》依然呈现出一种失真感。文本所包含的各种意识形态及其媚俗趣味,是其迎合商业化运作模式的必然结果。《第七天》的生产过程是上世纪90年代以来所形成的商业写作模式的缩影,反思这种写作模式对当代文学价值的建构具有重要意义。  相似文献   

An explorative study of shopper-based salient e-servicescape attributes: A Means-End Chain approach     

《International Journal of Information Management》2014,34(4):517-532

This study aims to address the gaps inherent in existing studies by exploring the salient e-servicescape attributes. Employing the Means-End Chain (MEC) approach, empirical evidence was obtained through in-depth interviews with online shoppers using laddering technique to determine the most frequently mentioned attributes from four servicescape dimensions: (1) ambient; (2) design; (3) signs, symbols and artifacts; and (4) interaction. Accordingly, we laddered three levels of online shoppers’ responses from concrete to less concrete abstractions, i.e. attributes, benefits, and end-desirable beliefs. As a result, seven salient e-servicescape attributes were identified. Each of the four dimensions suggests the attributes’ linkage to benefits and end-desirable beliefs. Specifically, the study finds quality photograph, as the salient attribute of the ambient dimension, may set the point of initial attraction and move shoppers from understanding the product to linking the web site contents. In the design dimension, navigation bar, categorization, and simple arrangement are the salient attributes. Company logo represents the most salient attribute under the signs, symbols and artifacts dimension because it not only facilitates recognition and recall of prominent web sites, it also acts as the determinant of perceived risks. In the interaction dimension, although pricing information is the salient attribute that evokes happiness and confidence among online shoppers, it may dilute their perception on web site's success. Instead, confirmation mail can possibly act as a determinant to web site's success. By offering a finer granularity of information, our findings provide insights to online sellers on the salient attributes to consider in order to effectively promote their shopping web sites to create positive emotional response and buying behavior among the online shoppers.  相似文献   

词汇衔接链对小说语篇多重意义的揭示——以《半日》为例     

王甜甜 《济宁师范专科学校学报》2014,(3):125-128

词汇衔接作为主要的衔接手段之一,是分析语篇、理解语篇的重要步骤.本文通过分析马哈福兹的短篇小说《半日》,旨在探究词汇链这一衔接形式对揭示小说语篇主题,解读小说语篇多重意义的重要价值.  相似文献   

推动全民阅读——图书馆神圣的使命     

陈鹃 《桂林师范高等专科学校学报》2011,25(2):164-166

阅读既是提高公民文化素质的重要途径之一,也是公民的一项基本权利。遗憾的是,目前社会上公民的阅读意识还不够强,全民阅读的热情还相对较低。图书馆应主动承担起推动全民阅读的责任和义务,使读书成为公众的一种习惯,并充分享受阅读的乐趣。  相似文献   

美国图书馆“快照日”活动及其启示   总被引：1，自引：0，他引：1  

张波 《图书馆建设》2011,(11):2-6

全球金融危机对美国图书馆发展产生了巨大冲击,由美国新泽西州图书馆协会和新泽西州立图书馆于2009年首倡的图书馆快照日活动在减少消极影响方面取得了良好的社会效果。美国图书馆快照日活动具有项目内容多样化、项目策划模式化、宣传方式多样化等特点。我国图书馆开展读者活动时．应充分借鉴美国图书馆快照日活动的成功经验,改变以本位思想形成的推广思路,重视读者活动效果评估及评估结果,注重与社区、学校、文化机构、新闻媒体等团体间的合作,形成整体合力和规模效应,以更好地服务于读者。  相似文献   

突发事件下高校图书馆阅读疗法应急服务实证研究——基于对湖北省高校图书馆“世界读书日”期间“阅读战疫”活动的调查     

王景文 《图书馆工作与研究》2021,(2):5-14

以湖北省高校图书馆作为研究样本,从缘起与主题、书目编制与推荐、活动内容三方面对其在"世界读书日"期间开展的"阅读战疫"活动进行调查,考察"疫情大考"中阅读疗法服务情况,分析存在的问题与不足,提出突发事件下高校图书馆阅读疗法应急服务对策,以期为高校图书馆应急服务体系建设提供参考。  相似文献   

论余华小说《第七天》的艺术张力     

桂璐璐 《安康学院学报》2014,(4):74-76

继《兄弟》之后,沉寂七年的余华在2013年推出长篇新作《第七天》。小说一经发表,随之而来的各种评论不绝于耳,褒奖者有之,批评者更甚。余华深谙张力因素对小说的功用,在《第七天》中完美地呈现了三组显著的艺术张力：一是叙事结构上真实与虚构形成的巨大张力贯穿小说始终,推动故事的发展;二是苦难与温情的张力体现作家对底层人深沉的爱与同情;三是活着与死亡两个世界之间的张力体现作者强烈的现实主义批判精神。客观说来,《第七天》以其饱满的艺术张力,理应在余华的所有创作中占有一席之地。  相似文献