The moderating role of cultural orientation in explaining temporal orientation of self-referencing     

Seungae Lee  Jun Heo 《亚洲交流杂志》2016,26(4):333-349

A psychological process called self-referencing justifies the use of ‘you’ statements in advertisements; the more an individual relates an ad to him/herself, the greater the likelihood of recall and favorable evaluation. Self-referencing can be differentiated based on the temporal dimension of the self being activated while processing advertisements: when people remember themselves in the past they engage in retrospective self-referencing whereas they engage in anticipatory self-referencing when imagining themselves in the future. The current study examined the moderating role of consumers’ cultural background (i.e. long-term vs. short-term orientation) on the effects of temporal orientation of self-referencing. A corollary of this premise is that the match between cultural time orientation and the type of self-referencing activated by an ad will increase the extent of viewers’ self-referencing as well as advertising effectiveness. Further, this study confirmed a mediating role of self-referencing in explaining the match effects. The findings inform the extant literature on self-referencing and also provide managerial implications for international advertising practitioners.  相似文献   

传统概念问题的当代形式逻辑剖析     

龚启荣 《黔南民族师范学院学报》2005,25(5):20-25

尽管传统形式逻辑在概念问题上不研究大于1的n元名词而只研究仅占n分之1的1元名词，可是在这n分之1的研究中仍然存在着不少缺陷。譬如，关于概念的定义至今仍不能自圆其说；有些概念种类划分不合理；给概念内涵下的定义产生歧义；给普遍概念下的定义过宽；等等。传统形式逻辑是真正的逻辑科学，我们剖析的目的是深深地切望传统形式逻辑深刻正确的主导思想和久胜不衰的理论成果得到发扬光大。  相似文献   

存在与生成:基于文本接受的教学认识逻辑     

纪德奎  郭子超 《当代教育与文化》2019,11(5):28-33,F0003

文本是客观世界所呈现出的本体存在与应然样态。作为教学的文本具有客观性、接受性与认同性。由于对先验内容的观念体认,召唤结构的内发生成,共生互融的认同语境,使通过文本的教学得以可能。基于文本接受的教学认识逻辑,应回归知识本体,对文本进行由博返约;激发召唤结构,生发基于作品的动态文本;追寻期待视野,涵育共生性的对话交往,从而实现主体与文本的共存。  相似文献   

Observations on the temporal correlates of reading failure     

Raymond M. Klein 《Reading and writing》2002,15(1-2):207-231

The definitions of developmental dyslexia andtemporal processing are discussed and severalconstruals of what a temporal processingdeficit might entail are illustrated. Then,using a framework developed by Farmer & Klein(1995), the proposal that a temporal processingdeficit (in vision, audition, or both) might bethe root cause of some proportion of cases ofdevelopmental dyslexia is introduced andvarious research strategies for testing thisproposal are identified. The symposium paperswhich address this general question using arange of these strategies are then criticallyreviewed. It is noted that whereas reading isa recent artifact not yet subject to any directselection pressure, its normal performancerequires the use of, and connections between,the highly evolved modules for visual patternrecognition and language. Within vision andlanguage redundant coding, which permitsperformance in the face of injuries anddegraded input, also makes it difficult todetect subtle deficits (whether temporal, ornot) unless precise tests are used. Yet suchdeficits may degrade performance on tasks (suchas reading) which require the non-copiousconnections between vision and language. Theefficacy of this pathway, I suggest, ismeasured by performance on the rapidautomatized naming (RAN) test.  相似文献   

关于我国逻辑教学与研究中若干问题的思考     

甘进  张学立 《毕节学院学报》2007,25(3):31-36

1978年以来,经过20多年的奋斗,我国逻辑教学与研究取得了不斐的成绩,并已初步实现现代化,但仍存在着不当的逻辑观、普通逻辑和现代逻辑的地位、逻辑学学科归属等问题.树立正确的逻辑观,坚定不移地走现代逻辑教学与研究的道路、大力普及和推广现代逻辑知识、根据培养目标的不同,分别开设现代逻辑课程和批判性思维课程.  相似文献   

否定转移及其功能词的理解和翻译     

黄碧蓉 《零陵学院学报》2004,25(1):112-115

从分析英语中的否定转移现象入手，探讨了否定转移功能词汇的理解和翻译技巧，也强调了语境、逻辑及常识在否定转译中的重要性。  相似文献   

Puzzle Pedagogy: A Use of Riddles in Mathematics Education     

Elin Farnell 《PRIMUS》2017,27(2):202-211

Abstract

In this article, I present a collection of puzzles appropriate for use in a variety of undergraduate courses, along with suggestions for relevant discussion. Logic puzzles and riddles have long been sources of amusement for mathematicians and the general public alike. I describe the use of puzzles in a classroom setting, and argue for their use as a basis for discussion of the nature of mathematics, for development of problem-solving skills and confidence, and as a means of engaging students from a broad range of mathematical backgrounds. I suggest a consistent use of puzzles in a low-pressure setting as a possible means of fostering inquiry and a positive learning mindset among students.  相似文献   

2N＋1进制同步循环码计数器设计     

郑茂生  任子武  陈偕雄 《金华职业技术学院学报》2001,1(2):8-10

本文推导了任意2^n进制循环码计数器的设计公式，并在此基础上分析了2N 1进制同步循环码计数器的构成方法。通过设计实例表明，用此方法设计2N 1进制同步循环码计数器具有使用方便，设计迅速等优点和一定的实用意义。  相似文献   

Multisim8在数字电路教学中的应用     

Liu rong 《广西大学梧州分校学报》2007,(6)

在数字电路教学中,恰当地运用Multiim8仿真软件进行实时仿真,将理论与实验相结合,可以克服传统理论教学中的不足,提高数字电路课程的教学质量。  相似文献   

互逆真蕴涵的建立过程为何要这样定义     

周训伟  鲍泓 《毕节学院学报》2006,24(6):32-35

互逆主义逻辑中的互逆真蕴涵的建立过程与经典逻辑中的实质蕴涵的定义一样,都是三真一假的真值表,但含义却不尽相同。  相似文献