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采用自编《大学生宗教经验触发因素问卷》,对620名大学生进行调查,结果发现：大学生宗教经验触发因素不存在年级的显著差异,但存在显著的专业差异。具体表现为：理科学生显著高于文科、医科、农科,工科学生显著高于农科。大学生宗教经验的触发因素不存在显著的生源地差异。大学生的不同信仰在宗教经验触发因素上存在显著的差异,表现为宗教徒、不清楚的均值显著大于无神论者。 相似文献
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The aim of this study was to investigate videos as potential triggers of behavior. Therefore, we applied the theories of triggers and media richness to learn about the triggering efficiency of mobile marketing videos on participants’ behavioral intentions. The experiment involved three distinct test groups, each comprising 41 student participants. From the perspective of media richness theory, we observed that the different kinds of videos had quite similar effects in terms of triggering behavioral changes. However, the mechanisms explaining why triggers were present differed for each video. Further, the results reveal that the consumer's position in the information search process was the most significant reason for the triggering of any kind of effect. In addition, the instructionally designed videos were able to exert an affective triggering effect: the more participants liked the video, the more it affected their participation intention and recall scores. This study extends the media richness research by demonstrating that the effects of media richness can vary within technically similar videos, as they form different logical connections among non-verbal visual cues related to a video's storyline. 相似文献
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