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茹莉 《郧阳师范高等专科学校学报》2007,27(3):114-116
WTO过渡期后，中国零售市场全面开放，外资进入速度加快，给本土零售企业带来了前所未有的压力，跨国经营对中国零售业就显得非常必要；从所有权优势、区位优势和内部化优势分析，中国零售业已具备从事跨国经营的条件；中国零售企业要取得跨国经营的成功，需要借鉴国外成功经验，结合本国实际，制定并选择有利的经营战略． 相似文献
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冯巧云 《江苏经贸职业技术学院学报》2011,(3)
近年来,在我国扩大内需、刺激消费等政策的刺激下,跨国零售巨头纷纷看好中国零售市场,并掀起了大规模的扩张浪潮,同时内资零售巨头也通过兼并、重组等方式进行扩张。零售业人才需求量由此不断增加。目前我国零售企业人力资源管理存在一些突出问题,如员工总体素质不高、流动率居高不下、企业不重视员工的培训等。解决这些问题,必须注重员工培训、合理规划人力资源、加强企业文化建设等。 相似文献
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零售业服务链战略理论框架的构建是从价值链管理理论与零售理论相结合的角度出发的,其内容包括零售轮转理论、辩证进程学说、手风琴学说、自然选择学说和价值链理论等几个部分.它以顾客需求为诉求点,把顾客需求信息传递给零售企业,再由零售企业传递给供应商、分销商,从而实现把满足顾客需要的产品及相关服务投放市场这一战略目的. 相似文献
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关于我国农村批零业态实现连锁经营的思考 总被引：2，自引：0，他引：2
在我国农村批零业态发展连锁经营可产生低价格优势,提高其经营管理水平和竞争优势.在农村零售业态发展连锁店的主要途径:1.城市大中型零售业态或有实力的连锁企业向农村发展连锁店;2.充分利用供销社已有的系统和网络优势开办连锁店.农村批发业态发展连锁经营的主要途径:1.大型商业批发商和零售业批发以连锁经营形式向农村扩展;2.商业批发市场向农村发展连锁市场. 相似文献
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林丽华 《安徽职业技术学院学报》2007,6(4):49-51
冲动性购买行为的逐渐增加,使商家获得了更多的商机。研究冲动性购买心理,分析影响冲动性购买的主要因素,对商家把握消费者的冲动性购买心理并制定相应的营销策略具有很大的现实意义。 相似文献
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E. Burton Swanson 《The Information Society》2020,36(2):109-123
AbstractOver some seven decades, a rather mundane transition that in its thoroughness and consequences has gone largely unacknowledged, has taken place, namely the revolution in modern information systems (IS) that guide organizations in their actions. Today, it is fair to say that IS have come to rule the world. They do this literally, by the rules they embody, which dictate how much of everyday life, as it relates to individuals and organizations and the transactions they engage in, takes place around the globe. In essence, IS have become important social and economic infrastructure. Seeking an understanding of how this has come about, I review historical developments in IS, focusing in particular on accounting systems, enterprise systems, retail automation, and electronic commerce. I argue that it is transactions and their facilitation that lie at the heart of IS and its development as a field of practice. I reflect on why this has gone mostly overlooked as such. I consider where we have now arrived with transaction facilitation as infrastructure and its importance in the light of current issues. I suggest how future studies might contribute to our learning more about where we should want to be with our transaction facilitation infrastructure. 相似文献
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Rapid changes in digital consumer behaviour, influenced by exponential adoption of smartphones, require timely and sophisticated responses from retailers to these consumer needs. With a growing amount of big data available, fashion retailers need to innovate and develop more sophisticated analytics for new consumer behaviours such as m-commerce. This research has considered how Google Analytics data can be applied to develop customer journey maps to understand digital consumer behaviour. A multi-method research design was used, incorporating an innovative mobile eye tracking technology and mobile fashion consumer data from Google Analytics. Digital customers’ shopping journeys on the fashion retailer’s website were mapped using data sourced from eye tracking and Google Analytics, gathered in parallel. The comparison of these shopping journeys allowed a critical evaluation of the precision and usefulness of the Google Analytics database. Google Analytics tracked only half of the digital users’ activities, whereas eye tracking data documented digital consumers’ interaction with all elements of the fashion retailer’s website. The conclusion reached is that eye tracking can be used to audit the Google Analytics database for potential gaps in data and also to inform and improve marketing decision-making. 相似文献
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胡蕾 《重庆第二师范学院学报》2010,23(5):82-84
零售企业在商品质量、种类和价格上的同质化严重,迫切需要通过零售服务的创新,来产生差异化的竞争优势和增加对顾客的吸引力。 相似文献
10.
季敏 《邢台职业技术学院学报》2013,(6):57-62
竞争力是企业存在于市场,决胜于市场的内在因素。文章在构建了家电零售连锁企业竞争力指标体系之后,以国美集团为例对其竞争力进行了评价,针对其存在的问题,提出国美可通过线上线下齐头并进扩大销售规模、利用第三方物流增强企业配送服务能力、加强品牌的建设与维护、加强信息化建设提高工作效率与服务水平、完善人才培训体系增强创新能力等方式提升企业竞争力。 相似文献