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苹果公司的ipod播放器以其完美的设计与品质赢得了苹果迷的厚爱。ipod正倡导一种生活方式，从产品设计到配套软件再到苹果文化，不难看出电力媒介时代普遍存在的个性化与部落化消费趋势，这也正是当代营销学研究所值得关注的现象。 相似文献
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This article describes initiatives undertaken by one academic medical library to support patrons using handheld mobile devices. These initiatives included efforts to assist patrons with installation and use of mobile information resources, educate librarians regarding content and navigation of mobile apps and websites, and leverage tools to promote the library in a mobile environment. 相似文献
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