从“大包围市场推广策略”理论看广告代理业发展     

徐春锋 《锦州师范学院学报(哲学社会科学版)》2006,28(3):102-104,108

“大包围市场推广策略”的推出,标志着广告代理业一个新的时代的到来,传统的广告代理逐渐转变为世界性的传达代理,其职能、产业经营和交易制度都发生了前所未有的转变.  相似文献   

Relational turbulence and perceptions of partner support during reintegration after military deployment     

Leanne K. Knobloch  Erin D. Basinger  Jennifer A. Theiss 《Journal of Applied Communication Research》2018,46(1):52-73

The transition from deployment to reintegration can be stressful for returning military personnel and at-home partners, and support plays a key role in their ability to transition effectively. We draw on relational turbulence theory to advance predictions about how parameters of the relationship between returning service members and at-home partners predict their perceptions of their partner’s support during the post-deployment transition. We surveyed 235 individuals (117 returning service members, 118 at-home partners) who had experienced the transition within the past 6 months. Findings consistent with the theory indicated that relational turbulence partially mediated the negative associations that relational uncertainty and interference from a partner shared with partner support. Partner uncertainty was a direct negative predictor of partner support as well. We consider how these results extend theory, research, and practice.  相似文献   

Effects of psychosocial variables in the similarity and interdependence of physical activity levels among adolescent best friend dyads     

Vítor P. Lopes  Carl Gabbard  Luis P. Rodrigues 《Journal of sports sciences》2016,34(9):821-828

Given that physical activity (PA) tends to decrease with age during adolescence, addressing factors that affect change is important. This study examined the similarity and interdependence of PA as influenced by psychosocial factors among adolescent best friend dyads. A total of 660 adolescents, representing 330 best friend dyads, completed questionnaires with regard to PA, sitting time, perceived exercise benefits and barriers, physical self-perception and social support for PA. Dyads were also identified as reciprocal and non-reciprocal best friends; reciprocal means that both considered each other best friends and non-reciprocal were those in which only one considered the other a best friend. Data were analysed using a hierarchical linear model framework. Results indicated significant similarities between reciprocal best friend dyads for PA and sitting time, and for sitting time in non-reciprocal best friends (P values <.01). Psychosocial variables were associated with PA in reciprocal best friend dyads and with sitting time in reciprocal and non-reciprocal best friend dyads. Best friend gender, regular sports practice of the person, perceived exercise barriers of the best friend and best friend social support were the best predictors for PA.  相似文献   

The intergenerational impact of trauma and family violence on parents and their children     

《Child abuse & neglect》2019

BackgroundChildren who experience Child Abuse and Neglect (CAN) are at an increased risk of becoming a victim of Intimate Partner Violence (IPV) or a perpetrator of IPV or CAN. Moreover, maltreated children are at risk for developing long-lasting trauma symptoms, which can subsequently affect their own children’s lives. Understanding the mechanisms of the intergenerational transmission of violence and trauma is a prerequisite for the development of interventions.ObjectiveWe examine whether the relation between historical CAN and current trauma symptoms of mothers is mediated by current IPV. Furthermore, we investigate whether current CAN mediates the relation between current maternal trauma symptoms and child Post-Traumatic Stress Disorder (PTSD) symptoms. These mechanisms are compared for mothers and fathers.ParticipantsWe have recruited 101 fathers and 360 mothers (426 children, 50% boys, mean age 7 years) through child protection services.MethodsRespondents completed questionnaires about IPV, (historical) CAN and trauma symptoms.ResultsStructural equation models revealed that historical CAN of father and mothers was related to trauma symptoms. Only for mothers, this association was mediated by IPV. Trauma symptoms of both fathers and mothers were related to child PTSD symptoms. This effect was not mediated by current CAN.ConclusionIn violent families, maternal and paternal trauma can be transmitted over generations. However, intergenerational transmission of violence is found for mothers only. When family violence is reported, professionals should take the violence into account, as well as the history of parents and trauma symptoms of all family members.  相似文献   

中外教师合作运用伙伴对话培养英语学习者口语的研究   总被引：1，自引：0，他引：1  

马英莲  贾俊民  任晓妍 《天水师范学院学报》2007,27(6):111-114

针对我国英语学习者没有语言环境和中外教师采用不同方法培养学生口语的现状,依照"行动研究"的步骤,发挥中外教师的特长,详细比较了传统个人背诵和对话背诵两种形式的优点和不足,结果表明:伙伴对话比个人背诵在培养英语学习者口语方面有更多的优越性。  相似文献   

模糊环境下供应商管理库存合作伙伴的选择   总被引：1，自引：0，他引：1  

霍艳芳  吴博闻 《科技管理研究》2015,(5)

尽管供应商管理库存(VMI)理论上能够使得供应商和买方实现双赢,有效应对"牛鞭效应"带来的不良影响,但实际操作中实施VMI的结果不尽人意,供应商常常因为过少的利益而终止合作,相关文献已经证明失败原因主要源于合作方本身。为了规避VMI可能导致的相关损失,无论是供应商或是买方,均需要在VMI合作前挑选合适的合作伙伴,做到未雨绸缪,减少VMI失败的可能性。在分析影响VMI成功实施因素的基础上,结合田口损失函数和梯形模糊数研究如何选择VMI合作伙伴以降低VMI合作模式失败的可能性。  相似文献   

高校战略联盟伙伴选择指标体系的构建研究     

谢靖  齐峰  杨斌  武淑娟 《时代教育》2011,(4)

高校战略联盟能克服高校自身资源缺乏的限制,消除能力不足的瓶颈,打造独有的核心竞争力。本文通过系统的理论研究,构建了高校战略联盟伙伴选择决策指标体系。  相似文献   

A mixed-methods evaluation of the experience of emerging young adult care partners     

Allison Marziliano  Allison Applebaum  Samantha Siess  Anne Moyer 《Psychology in the schools》2023,60(1):143-161

There is limited literature on emerging young adult (EYA) care partners, despite a recent rise in interest in this group. The purpose of this study is to compare EYA care partners and their non-care partner peers in the domains of academic achievement and engagement, employment, health-related behaviors and self-care, and mental health and respite, as well as to assess EYA care partners’ burden and potential for positive psychosocial sequelae and life changes as a result of their role. Further, within EYA care partners, we examine the relationship between mental health variables and care partner-relevant variables. Two hundred undergraduates (100 care partners and 100 non-care partners) completed measures of academic achievement and engagement (grade point average and credit load), employment (number of paid positions held and number of hours worked per week), health-related behavior/self-care (visits to the dentist, primary care physician, optometrist, diet healthfulness, exercise, cigarette smoking, and drinks per week) and mental health/respite (depression, anxiety, loneliness, drinking, social support, peer pressure, vacation recency, and frequency). Care partners completed measures of spiritual well-being, burden, meaning, and benefit-finding, as well as provided qualitative feedback on how caregiving changed their lives. EYA care partners and non-care partners did not differ on any variables examined except for the number of jobs held, as EYA care partners held more paid jobs than EYA non-care partners. EYA care partners showed moderate burden and high levels of finding meaning/benefit, the latter of which was supported by the themes that emerged from their qualitative data. Within EYA care partners, we found that depression and anxiety (mental health variables) were significantly related to spiritual well-being, burden, benefit finding, and finding meaning through caregiving (care partner-relevant variables). It is encouraging that the care partner and non-care partner groups were similar in domains critical for this age group, such as academic achievement and engagement.  相似文献   

复杂产品系统研发项目合作伙伴选择优化          下载免费PDF全文

寿涌毅  宋淳江 《科研管理》2014,35(10):144-149

合理选择合作伙伴是复杂产品系统研发项目的关键成功因素之一。在对伙伴选择影响因素进行总结的基础上,选取费用、时间、风险及合作伙伴间的协作关系作为主要考虑因素,建立了复杂产品系统研发项目伙伴选择的多目标整数规划模型。该模型旨在为各子项目找到整体最佳的合作伙伴组合,以实现总项目失败风险最小化和总项目费用与拖期惩罚最小化。设计了遗传算法用于求解该伙伴选择数学模型,并通过实际案例证实了该模型的实用性和算法的有效性。  相似文献   

战略联盟伙伴选择、竞合关系与联盟绩效研究   总被引：5，自引：0，他引：5  

李健  金占明 《科学学与科学技术管理》2007,28(11):161-166

20世纪80年代以来,伴随着联盟快速发展的是战略联盟的高失败率,高达50%～70%。导致联盟失败的原因有很多,但目前文献中缺乏全面系统的研究。在研究中运用了资源基础理论和竞争合作理论现有的成果,通过分析联盟伙伴的匹配性兼顾联盟伙伴自身特点和关系特点,通过对联盟伙伴选择、联盟竞合关系和联盟绩效的关系进行分析,建立了联盟伙伴匹配性、竞合关系和绩效模型,旨在为未来的研究和管理实践提供借鉴。  相似文献