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Amy O'Connor 《Journal of Applied Communication Research》2006,34(3):263-284
This exploratory study addresses the ability of values advocacy messages to influence target publics' behavior beyond consumer purchase decisions. In doing so, it fills a gap in the research by extending our understanding of the persuasive premises of values advocacy messages beyond rhetorical (de)construction; consumer behavior; and the establishment of typologies, definitions, and methods of inquiry. Using focus group methodology, target audience members (n=37) of a contemporary values advocacy campaign reflect upon the messages presented in the context of jury deliberations. The findings show that focus group participants would likely reduce punitive damage judgments if exposed to values advocacy messages. The social and cultural implications exposed by participants' comments reflect ongoing concern among critical scholars about the ability of corporations to manipulate public behavior and indicate the ethical conundrum between corporate and community speech. 相似文献
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威廉·莫里斯在其乌托邦小说《乌有乡消息》中,表现出作为一个社会主义者的革命性,与马克思恩格斯所倡导的社会主义理论存在着某种契合。但威廉·莫里斯在构建他心目中的理想社会时,又暴露出浪漫有余而理性不足的缺点,这使《乌有乡消息》只能停留在空想的层面上。 相似文献
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《Cultural and Social History》2013,10(3):349-367
ABSTRACTIn the late nineteenth century a number of writers turned to anthropology to predict a socialist future. They included prominent revolutionary socialists such as Friedrich Engels, William Morris and members of the Socialist League. Contextualizing the appropriation of the anthropologist Lewis Henry Morgan by such writers, this article also pays particular attention to socialist popularizations of anthropology, particularly those by Morris and his fellow writers in his penny weekly, the Commonweal. Focusing on Morris's articles on ancient society helps to illuminate his own understanding of history, art and socialism. It also sheds new light on his predictive fiction News from Nowhere, which was originally read alongside Commonweal non-fiction. Both, I will argue, encouraged readers to see the future in the struggles of the ancient past. 相似文献
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1787年美利坚合众国联邦宪法,既是近代资本主义国家第一部比较完整的成文法,又是近代世界史上相对稳定的一部宪法。该宪法为美国迅速将落后的殖民地经济转变为发达的近代资本主义经济奠定了坚实的基础。它开创了资产阶级法制与民主的先例,同时也推动了欧美资产阶级民主运动的发展,为资产阶级政权的建设提供了新的经验。 相似文献
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Morris水迷宫实验是应用最广泛的研究、评价动物空间学习记忆能力的行为学实验。该文对近年来Morris水迷宫在国内外学习记忆能力测试实验中的应用进行了综述。 相似文献
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为研究米非司酮对小鼠空间学习记忆的影响,ICR小鼠被随机分配到3个组,即对照组和两个处理组（低浓度米非司酮组和高浓度米非司酮组）．处理组小鼠连续4天给药,采用Morris水迷宫测试其空间学习记忆．结果表明,米非司酮对小鼠空间学习记忆的影响是选择性的,学习阶段米非司酮对小鼠的运动总路程有影响,记忆阶段米非司酮对小鼠的潜伏期有影响． 相似文献
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通过观察白藜芦醇对淀粉样蛋白（Aβ25—35）诱导的空间学习记忆功能损伤的影响,探讨白藜芦醇对老年痴呆的治疗作用．方法是采用侧脑室注射Aβ25—35和腹腔注射白藜芦醇2周后进行Morris水迷宫测试．比较不同处理后的大鼠逃避潜伏期、到达平台游过距离以及目标象限内游泳所占的时间百分比．得到以下结果（1）Aβ25—35引起大鼠学习记忆的下降;（2）白藜芦醇有效地逆转Aβ25—35导致的学习记忆的损伤．因此,腹腔注射白藜芦醇有效地阻止了Aβ25—35对学习记忆的损伤．这些结果提示白藜芦醇是治疗AD学习记忆功能损伤的有效策略． 相似文献
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M·克莱因是杰出的数学家、数学教育家,其著作《微积分》中的HPM思想可概括为4个方面:以直观和物理的方法接近数学问题的本原;以"问题驱动"的方式引入教学内容,体现数学发展的动力;展示数学家的困难与错误,提高学生辨析能力;结合学生的认知水平和历史顺序来组织教学内容等. 相似文献
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Amy O'Connor 《Journal of Applied Communication Research》2013,41(3):263-284
This exploratory study addresses the ability of values advocacy messages to influence target publics’ behavior beyond consumer purchase decisions. In doing so, it fills a gap in the research by extending our understanding of the persuasive premises of values advocacy messages beyond rhetorical (de)construction; consumer behavior; and the establishment of typologies, definitions, and methods of inquiry. Using focus group methodology, target audience members (n=37) of a contemporary values advocacy campaign reflect upon the messages presented in the context of jury deliberations. The findings show that focus group participants would likely reduce punitive damage judgments if exposed to values advocacy messages. The social and cultural implications exposed by participants’ comments reflect ongoing concern among critical scholars about the ability of corporations to manipulate public behavior and indicate the ethical conundrum between corporate and community speech. 相似文献