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《Sport Management Review》2020,23(2):330-347
Akin to other sports, professional tennis is urged to adopt a consumer-centred strategy and understand the influence of the star status of elite players on demand for its core product. Measuring the impact that tennis players have on demand for match attendance remains a key element towards achieving that goal. Using data from the Australian Open ticket sales, the authors demonstrate how individual players have influenced stadium attendance at the Grand Slam. Findings indicate that some players are associated with a strong positive impact on demand for tickets, above and beyond their performance ratings, reflecting their value to the Australian Open. The authors discuss how this star status can be used to inform business decisions related to tournament management, match scheduling, and determining player appearance fees, to ultimately drive better commercial outcomes and deliver a world-class sporting event. The findings have implications for tournament organisers, player managers and those that market player activities. 相似文献
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本文介绍了用于对用户及网络连接进行安全认证服务的Kerberos 5的基本结构以及认证过程,并说明Kerberos 5在Windows 2000中的实际应用。Kerberos认证服务提供了一种提高网络安全的行之有效的方法。 相似文献
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武翠娟 《南京师范大学文学院学报》2011,(3):139-142
票友若想下海转为职业演员,首先要拜内行职业艺人为师,以取得梨园公会的会籍。下海后,还需在戏单上特署“某处”以示与科班出身者有别。进入民国,下海票友又多借海报向社会声名自己身份的变更。 相似文献
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年炜 《首都体育学院学报》2006,18(3):20-22
研究以往奥运会门票价格发展趋势:在平均票价呈现上升趋势的同时,门票价差呈现扩大趋势;加入人均GDP因素后,平均票价呈现下降趋势。根据以往奥运会门票价格探讨2008年奥运会门票定价原则并推算各项目门票平均价格。 相似文献
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本文以J2ME为研究平台,对如何实现电影票预定系统展开研究和实践。通过对系统需求和功能进行详细的分析,综合阐述了该系统的设计思想和实现方法,并在此基础上利用JSP/Servlet、AJAX、XML等技术理论实现了一个基于J2ME平台的电影票预定系统的实际解决方案。 相似文献
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