排序方式： 共有19条查询结果，搜索用时 31 毫秒
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Gaëlle Ouvrein Sara Pabian Juan Manuel Machimbarrena Charlotte J.S. De Backer Heidi Vandebosch 《Communication Research Reports》2018,35(3):261-271
Journalists and readers of celebrity news regularly bash celebrities online, a behavior that is easily accepted among adolescents. This study investigates whether these attitudes of acceptance differ according to the perpetrator of the bashing (media versus public) and the likeability of the involved celebrity (liked versus disliked). Using a vignette study, we examine adolescent girls’ attitudes toward media (journalists’) and public (readers’) bashing of a generally disliked celebrity (Miley Cyrus) and a generally liked celebrity (Selena Gomez). All participants read an identical negative news story (media bashing) and two related negative reader comments (public bashing). Participants were randomly assigned to read this information about either Miley Cyrus or Selena Gomez. Results of a mixed-design ANOVA showed that the girls had less negative attitudes toward media bashing compared with public bashing. Moreover, they more easily accepted the bashing of a disliked celebrity than the bashing of a liked celebrity. 相似文献
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马雅琴 《咸阳师范学院学报》2011,26(5)
《先秦士人与司马迁》一书,是一部论说先秦士人与司马迁较为详尽的专门论著。此书最大的特点是对以往研究观点有所超越。在研究内容上,把先秦士人与司马迁进行系统地研究,并从思想史、文化史的角度给予关照;在学术观点上,探讨了先秦士人理性精神与《史记》的创作宗旨的关系,研究了先秦士人史鉴教育传统对司马迁《史记》史学社会功用论的影响,深入系统地从先秦士人的道义传统思考司马迁《史记》的批判精神,并提出了具有现代意义的研究话题。论著自始至终贯穿着作者对先秦士人与司马迁研究的理性思考。 相似文献
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陈俐 《乐山师范学院学报》2014,(8):88-92
清末民初,在兴办新式学堂的热潮中,两所"嘉定府中学堂"相继在成都和乐山开办。这两所学校的创办,得力于一些献身于中国现代化教育事业的有识之士,如吴天成、廖赞裳、王祚堂等。还有一批巴蜀文化名人也与这两所学堂发生了重要关系,如吴虞、萧湘、吴芳吉、郭沫若、曹葆华等。文章力求借助一些新发现的史料,还原这两所中学的创办过程以及相关的人事关系。由此透视清末民初时期中国在剧烈的文化转型中的种种状况,让一批献身于中国现代化教育事业的有识之士浮出历史的水面。 相似文献
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《Journal of International and Intercultural Communication》2013,6(3):163-180
Abstract The Product (RED) campaign raises money to fight AIDS in Africa by helping to sell brand-name merchandise to affluent consumers. This paper examines the racialized representations of the (RED) website and the campaign's use of a consumer–celebrity fund-raising model. Through the analytical lens of critical cultural studies, I argue that (RED) commodifies Africans and “African-ness” under a celebratory guise, and reinscribes a narrative of Africa as a “problem child.” The campaign paradoxically trades on the very disparities of global capitalism that propel the AIDS crisis. It is central in (re)producing the human consequences of globalization, shoring up a symbolic and material marketplace marked by extreme poverty and extreme consumption. 相似文献
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马莉 《湖南大众传媒职业技术学院学报》2005,5(4):70-72
名人广告是当前我国广告传播当中采用非常广泛的形式之一。它不仅受到广告主的青睐，而且也对广告受众产生不可低估的影响。探究现今广告业巾名人广告盛行的原因，分析其在传播过程中存在的误区，是理性地看待名人广告现象，取得理想传播效果的重要方面。 相似文献
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乔燕 《广播电视大学学报》2010,(4):82-86
＂名人＂之所以能帮助广告实现其交际目的正在于其顺应了广告交际＂无意注意＂的交际现实、时代的主流文化、权威话语的作用、广告受众追求时尚和英雄崇拜的心理等语境因素。顺应论为＂名人广告＂的使用提供了一定的语言学理论基础,为广告创作者更加正确合理地运用＂名人＂这一语言手段提供一定的指导。 相似文献
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从信息流的角度来研究企业的运营问题 ,涉及到信息的流入和流出两个方面。本文首先借助信息不对称理论探讨了企业信息流出的重要意义。广告作为企业信息流出的一种重要方式 ,其有效性是本文研究的重点。广告信息传播的有效性要靠对整个传播过程的全面管理来保证。本文以名人广告为例 ,对提高广告信息传播有效性的途径进行了研究 ,探讨了广告应该怎样进行有效的说服 相似文献
8.
Kim McNamara & Donald McNeill 《传播与批判/文化研究》2013,10(3):259-278
The article examines the growing interest in political celebrity and urban branding within media and cultural studies. It stresses the significance of narrative strategies in political statecraft, with specific reference to the intimate relationship between mayors and cities. It focuses on the figure of Rudy Giuliani, both in his period as mayor of New York between 1993 and 2001, and in his subsequent political and private lives, paying close attention to how the event of 9/11 acted as a pivot in his political career. After conceptualizing the relationship between mayors and cities through a discussion of public discourse, celebrity, and political scale, the paper then identifies three processes by which Giuliani has personified New York: first, through narrative control and self-projection within the New York political sphere, by considering his use of selected city sites as a form of synecdoche in his media strategies, and his marginalization of those who challenged him politically; second, through his elevated celebrity status and visual representation by the media in the aftermath of 9/11; and third, through the genre of autobiography and branding, via his book Leadership and related commercial activities, whereby he shifted the scale of his narrative beyond New York. 相似文献
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Erika Spohrer 《Critical Studies in Media Communication》2013,30(2):151-168
During the 1930s, news media constructed celebrities as individuals whose public lives naturally reflected (or expressed) their private lives. Paul Robeson, however, offered an intriguing challenge to such seamlessness, foreshadowing contemporary evocations of celebrity that highlight the fabricated nature of public personas. I posit that during the 1930s, the discursive formations of scandal and movie stardom challenged celebrity seamlessness by constructing Paul Robeson as a site of extra-textuality: Paul Robeson “the artist” became detached from Paul Robeson “the man.” Although mired in essentialism, Robeson's extra-textuality was crucial to his activism, for it ultimately created the space from which he voiced his most impassioned political polemics. Thus both regressive and liberatory, the discourses of scandal and movie stardom mediated Paul Robeson's transition from spiritual-singing aesthete to outspoken political activist. 相似文献