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郝卓 《湖北广播电视大学学报》2010,30(1):93-94
本文综述了西方零售业发展过程中不同的零售模式及它们的配送结构在多渠道销售环境下的发展,库存相关成本和消费者购买偏好对零售模式及配送结构的影响。随着电子商务技术的成熟,出现了一种新型零售模式：展示厅模式。这种模式结合了传统零售和纯网络零售的优势,但推广尚需消费者消费习惯的改变。 相似文献
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ABSTRACTOver the last ten years, marketing professionals have invested in various devices aimed at digitalizing the point of sale. Mobile phones, and the connection they open between the digital and physical worlds, are likely to profoundly renew the way organizations build the representations of consumers upon which they operate. This article aims to describe the new, mobile-based market infrastructure that is currently being implemented; the figures of the consumer it builds on and renews for marketing purposes; and the opportunities it offers to create a new marketing scene. We address this question by focusing on the world of physical retail. We show that online commerce websites and http cookies have enabled a connection between three traditionally separate figures of the consumer and associated marketing scenes: the consumer as an audience, as a shopping cart, or as a (loyalty) card. The smartphone carries the promise of pursuing this movement into store aisles. We show, however, that the domestication of physical geography to cultivate mobile consumers is particularly difficult, and so far based on a series of disparate attempts and experiments. 相似文献
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从沃尔玛看外资零售业在我国的发展及其对我国零售业的影响 总被引：2，自引：0，他引：2
谢佳利 《湖南民族职业学院学报》2007,(4)
随着我国加入世贸组织和零售业的全面开放,外资零售业正向多行业,多业态规模化方向发展。在中国市场,一方面它们先进的营销方式促进了中国零售业管理水平的提高;另一方面,它们明显的价格优势,完善的物流配送系统及先进的管理水平也给我国的零售业造成巨大的冲击。我国零售业要利用本土优势,从建立完善的企业供应价值链,加强配送中心的建设和管理,加快跨区域的优势企业并购及建立满意的服务体系等方面积极地应对挑战。 相似文献
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Public memories and private tastes: The shifting definitions of museums and their visitors in the UK
Gayle McPherson Author Vitae 《Museum Management and Curatorship》2006,21(1):44-57
There is no doubt that museums now operate in a distinctly different market to those of the past. Rottenberg [Rottenberg, B. (2002). Museums, information and the public sphere. Museum International, 54(4), 21-28] identifies the two major trends in museums in the latter years of the 20th century as being ‘the prevalence of a new market-orientated ideology that stressed the importance of revenue generation’ and ‘the introduction of new technologies that transfixed not only the museum profession, but also the world’. The main impact, which these and other changes have had is the revision of the museum into a setting for recreational experiences [Foley, M. and McPherson, G. (2000). Museums as leisure. International Journal of Heritage Studies 16(2), 161-174; Stephen, A. (2001). The contemporary museum and leisure: Recreation as a museum function. MuseumManagement and Curatorship 19(3), 297-308], rather than an educative one. This paper attempts to address some of these shifts in ideology and purpose.The main concern that museums face as they become more ‘recreation-focused’ is that they will lose what has long been believed to be their ‘integrity’, and thus stray from their original missions to preserve and educate, with critics suggesting that they may simply become arenas for pleasure rather than education.This paper concludes that in future, it seems inevitable that museums will become ‘hybrid places, combining recreation and learning, allowing visitors diversions from the intense stimuli of strolling through galleries and viewing multitudinous objects’ [Kotler, N. (2004). New ways of experiencing culture: the role of museums and marketing implications. Museum Management and Curatorship, 19(4), 417-425], with entertainment and education working together to fulfil the museum's mission. Museums need not be afraid of using entertainment, but should embrace it as a tool for learning, potentially attracting a wider and more diversified public. 相似文献
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Thomas N. Gardner 《The Information Society》2013,29(2):129-130
While there is no question that the commercial development of the World Wide Web is still in its infancy and growing rapidly, this development faces a serious barrier to ultimate commercialization. In this article we develop the argument that the primary barrier to the successful commercial development of the Web is the current lack of consumer trust in this new commercial medium. This lack of trust is engendered primarily by the industry's documented failure to respond satisfactorily to mounting consumer concerns over information privacy in electronic, networked environments. We examine how such concerns are affecting the growth and development of consumer-oriented commercial activity on the World Wide Web and investigate the implications of these concerns for potential industry response. In the short run, the commercial development of the Web depends on giving consumers the opportunity to be anonymous when engaging in information exchanges and online transactions. Ultimately, however, commercial Web providers must come to realize that the Internet dramatically shifts the balance of power between a business and its customers, and therefore, radical new business strategies will be required for long-term success. Because the Web offers unprecedented opportunities for interacting with customers, strategies that take advantage of the medium's unique features are likely to reap important rewards in customer satisfaction, loyalty, and retention. Therefore, in the long run, the most effective way for commercial Web providers to develop profitable exchange relationships with online customers is to gain consumer trust by allowing the balance of power to shift toward more cooperative interactions between firms and their customers. 相似文献
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一般而言,零售企业既不改变产品形态也不提升产品的附加价值,提供服务也不是获取利润的主要来源,零售企业主要通过商品流转获取利润,因此零售企业只有提高商品流转的效率,才能提高企业的核心竞争力、获取利润,才能应对跨国零售巨头的竞争. 相似文献
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消费类期刊和行业期刊零售渠道与促销手段 总被引：1，自引：0，他引：1
期刊零售是消费类期刊和行业期刊获得发行盈利的重要途径和体现广告载体的重要表现形式。期刊零售的渠道主要有报刊亭、书店、超市、便利店、百货商店、交通集散地以及其他高档消费场所,促销手段主要有低价促销、涨价促销、买刊送礼、买报送刊、特殊包装、报道促销六种。 相似文献
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Although in recent years research in innovation management in retail industries have increased drastically, most of these industries have focused only on addressing consumers’ acceptance of the most effective novel systems. For these reasons, a deeper understanding is needed in three main areas: the innovation management approaches in retail industry, the degree of innovation heterogeneity, and the innovation drivers. Starting from these evidences, this paper identifies to what extent there are similarities and differences in the main innovation drivers in retailing if compared to other sectors (i.e. education, game, etc.). 相似文献
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Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web 总被引：2，自引：0，他引：2
While there is no question that the commercial development of the World Wide Web is still in its infancy and growing rapidly, this development faces a serious barrier to ultimate commercialization. In this article we develop the argument that the primary barrier to the successful commercial development of the Web is the current lack of consumer trust in this new commercial medium. This lack of trust is engendered primarily by the industry's documented failure to respond satisfactorily to mounting consumer concerns over information privacy in electronic, networked environments. We examine how such concerns are affecting the growth and development of consumer-oriented commercial activity on the World Wide Web and investigate the implications of these concerns for potential industry response. In the short run, the commercial development of the Web depends on giving consumers the opportunity to be anonymous when engaging in information exchanges and online transactions. Ultimately, however, commercial Web providers must come to realize that the Internet dramatically shifts the balance of power between a business and its customers, and therefore, radical new business strategies will be required for long-term success. Because the Web offers unprecedented opportunities for interacting with customers, strategies that take advantage of the medium's unique features are likely to reap important rewards in customer satisfaction, loyalty, and retention. Therefore, in the long run, the most effective way for commercial Web providers to develop profitable exchange relationships with online customers is to gain consumer trust by allowing the balance of power to shift toward more cooperative interactions between firms and their customers. 相似文献
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