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1.
This article addresses the notion of ‘making it’ as an early-career academic in physical education and sport pedagogy. In it, we draw on the tradition of material semiotics to reflect on our shared journeys from doctoral student to beginning scholar and beyond. By attuning ourselves to the relationality, materiality and precariousness of our experiences, we offer an answer to the question of what it takes to ‘make it’ as an early-career academic by advocating the practice of ‘making do’ or ‘doctoring.’ We develop this argument, first, by describing the narrative methods we used to conduct our inquiry and by explaining the material-semiotic ideas we used to explore the stories it generated. Then, we tell tales of our transitions from higher degree research student to early-career academic, focusing specifically on our ongoing, collective efforts to make do. In our discussion, we explore these narratives and attend to three features of our actions and activities as early-career academics; namely semiotic relationality, material heterogeneity and the precarious processes of heterogeneous engineering through which we sought to make a career in our field. We conclude by encouraging beginning scholars in physical education and sport pedagogy to become sensitive to these aspects of their own agency, and to experiment, experience and tinker together in ways that are attentive, inventive, caring and persistent.  相似文献   
2.
Amidst global competition in higher education, colleges and universities adopt strategies that mimic and adapt business practices. Branding is now a widespread practice in higher education; multimodal advertisement is a manifestation of emerging branding strategies for universities. While the visibility of brands in higher education has grown substantially in recent years, its empirical study has lagged. This article reports on the findings from a study that employed social semiotic and multimodal analysis to explore text and visual rhetoric as brand construction strategies in publicly displayed university advertisements. After analyzing photographs representing advertising campaigns from 16 different universities displayed in an urban public transportation system, I suggest that universities construct their brand identity through messages that emphasize multiple choices and convenience, but construct success primarily according to corporate standards and values.  相似文献   
3.
女性主义电影理论的三种批评模式   总被引:2,自引:0,他引:2  
自上世纪70年代诞生以来的女性主义电影理论,迄今为止主要形成了三种批评模式:一是研究电影文本中所塑造的女性形象;二是对电影的接受者,即受众进行研究;三是建构女性电影传统。这三种批评模式各有侧萤点,互为补充.共同构成了女性主义电影理论这种别具特色的电影批评理论。  相似文献   
4.
在一个遍布着图像广告的消费时代里,被图像的表层意义"迷惑"的消费者容易忽视图像广告背后的意识形态及其运作机制,导致非理性消费。在符号学视野下,路易斯.阿尔都塞的主体建构理论和罗兰.巴尔特的神话理论在解读隐藏在图像广告背后的意识形态及其运作机制中,尤其是人物符号的意义生成和环境符号的创设方面,可以为受众在面对形形色色的图像广告时提供一个批判性视角。  相似文献   
5.
本文以Halliday的系统功能语法和Kress&Van Leeuwen的视觉语法框架为理论基础,通过对获得2009年奥斯卡最佳影片的《拆弹部队》的电影海报进行了社会符号学分析,文章通过解读图像的再现意义互动意义和构图意义,帮助读者了解电影海报如何通过社会符号和语言作为符号如何共同作用,实现表意功能,提高读者的多模态话语识读能力。  相似文献   
6.
在信息化、全球经济一体化时代,设计符号语言得到越来越多的重视。本文运用设计符号学的一些原理来分析现代戒指设计,从消费者对戒指的体验传达出整体感官的符号信息,展开了全方位探索性的研究。希望设计师在对不同感受的调动中,能把它们放在一起考虑,挖掘出原本不很明显的设计源泉,设计出更为理想的作品。  相似文献   
7.
The paper argues that the theory that opens out the nature of subject indexing process is required, if the process consists of a tremor of steps and elements and it is a range of interpretations, too. The paper points out that Peirce' s semiotics is the theory by which we may study and understand the lmture of interpretation in subject indexing pro-cess. In recent years, there is a great interest in semiofcs in library and information science field. The paper discusses some basic issues of semiotics and its use in information science.  相似文献   
8.
奇观体育与体育奇观:罗兰·巴尔特的符号学体育赛事观   总被引:1,自引:0,他引:1  
任文  魏伟 《体育科学》2011,31(11):85-93
法国思想家和符号学家罗兰.巴尔特对观赏性强、影响力大的体育赛事和体育公共事件情有独钟,曾多次撰文对奇观体育所展示出来的体育奇观进行符号学分析。在其代表作之一《神话集》中以《摔角世界》开篇,初步构建了体育游戏的微观符号学分析体系。之后,他在"作为史诗的环法大赛"一文中,通过对环法自行车赛事无巨细的符号学分析,论述了这项法国现象级赛事的一般符号学意义。在为加拿大电视纪录片《体育与人类》创作的台本《什么是体育》中,通过对五种具有国家身份性质的体育运动内涵的解读,巴尔特集中论述了自己的体育符号思想,展示了其相对完善的体育赛事观。  相似文献   
9.
In this essay I explore the constraints and opportunities confronting me as a newly qualified teacher and how these affect my pedagogy. I have reflected on my own development from beginning to newly qualified teacher and considered how such forces have shaped my identity as a teacher, my values and my approach to the job. As part of my exploration of my practice and the values I hold, I have revisited ‘The Place of English’, an essay I wrote midway through my Postgraduate Certificate in Education (PGCE) year; I have reconsidered how the current climate of educational reform and my subsequent experience have altered or strengthened these initial perceptions. In what follows I have reflected critically on two episodes of teaching and learning with my Year 10 class, my most challenging group, in order to further understand the way in which I have responded to the responsibilities and pressures placed on a classroom teacher. These pressures, I suggest, are intensified by the preconceptions of age and gender within my school and implicit more widely in the traditional values of our culture. The fragments of my practice that I have explored reveal tensions that gesture at a gap between educational theory, first-hand professional experience and governmental policy. They present an argument to resist the temptations of oversimplified, linear conceptions of teaching and learning, and maintain the place of English as a subject of creativity, exploration and expression that, at its heart, values both individual and collective student voices and identities.  相似文献   
10.
象形和会意是汉字符号的两种基本构形方法。象形法的构形结果是具象符号,通称象形字;会意法的构形结果是意合符号,通称会意字。两种方法的构形特征既有内在联系又有本质区别。构形特征主要体现在符号构形的结构特点、符号构形的思维特点以及符号构形的文化特点等方面。  相似文献   
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