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Most studies on O2O services have focused solely on the technological merits of mobile applications, overlooking the role of the value systems that underlie people’s lifestyles.In contrast, this research sheds light on how people’s value systems influence their decision to adopt food delivery applications. Particularly, it proposes that people’s moral obligation in meal preparation can change the mode of thinking that guides their adoption decision. Namely, moral obligation is assumed to restrict people from acting on their basic convenience orientation in meal preparation. Empirical results have supported this assumption by showing that people with a high moral obligation (or married people) are more reluctant to convert their basic convenience-seeking tendencies into actual adoption intention than those with a low moral obligation (or single people). The important theoretical and managerial implications of these results are also discussed. 相似文献
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近年来,美宜佳特许加盟便利店出现了快速发展的势头。然而,在特许加盟便利店快速扩张的过程中,却暴露出诸多问题,导致特许人与加盟者之间的关系扭曲。本文就以"美宜佳连锁便利店"的经营过程为例,通过阐述美宜佳连锁便利店的发展、经营现状以及经营过程中存在的问题,包括商品、服务、管理等方面,最后提出相应的解决方案。 相似文献
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现代汉语类义语素与语义范畴的显性表达 总被引：2，自引：0，他引：2
现代汉语词汇系统中存在着大量类义语素。它们既能体现为一整类语义范畴的上位概念,又能作为构词成分出现在表示该语义范畴下位概念的词语中。按照"下位概念=种差 上位概念"的逻辑定义方式可以把汉族人认知客观世界所形成的语义范畴显性地标志出来。并且,现代汉语语义范畴的显性表达方式在意义表达的经济性、符号认知的便捷性等方面都占据着显著优势。 相似文献
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《International Journal of Information Management》2017,37(5):438-454
Smartphones have gained significant popularity. With the rising concerns of compulsive smartphone use, understanding how smartphone users develop compulsive behaviors is crucial. In this study, we aim to investigate the role of flow in the formation of compulsive smartphone use. Drawing upon the flow theory, we incorporate the psychological state of flow as a key factor in our research model. We identify its determinants based on the desirability–feasibility perspective and reinforcement sensitivity theory. We empirically test our model by conducting an online survey with 384 valid responses. We expect that our findings can provide noteworthy insights on the formation of compulsive smartphone use. 相似文献
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分析大学生入校后可能会遇到的各种心理问题及心理困扰，认为只有紧紧抓住大学生入学教育这一有利契机，在第一时问推出阅读疗法，才能辅助大学生自我进行心理调节，增强抵御心理病毒的免疫力，为自己筑起一道生命的防火墙。 相似文献
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网络融资及其在珠三角地区发展的SWOT分析 总被引：1，自引：0，他引：1
贺赣华 《广东广播电视大学学报》2012,21(2):93-98
网络融资与网络借贷的界定不明确不利于网络融资的发展,前者的主体是沟通资金需求方与以商业银行为主体的资金供给方的网络信息平台,该平台不介入借贷资金流。国内网络融资已呈现规模化发展和一系列运作特征。由于具备契合网络融资发展的区域经济结构、雄厚的地方财政实力和相对开放的社会决策机制等特征,珠三角地区的网络融资平台有望在缓解本地区中小企业融资难问题、推动区域经济结构转型、促进商业银行发展等方面发挥积极作用。 相似文献
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