| 目标、话语、方式:武术传播话语实践 |
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| 引用本文： | 汪晓丽,郭玉成.目标、话语、方式:武术传播话语实践[J].吉林体育学院学报,2021(2):99-103. |
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| 作者姓名： | 汪晓丽 郭玉成 |
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| 作者单位： | 上海体育学院武术学院 |
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| 摘 要： | 当将语言的运用视为社会实践的一种形式,而不是一个纯粹的个体行为和情景变量的折射的时候,就可称之为“话语”。话语的指向是一种事件,一种实践行为,武术传播问题可从话语理论出发进行研究。对此,本文采用文本语境分析法,从话语实践的角度出发,对武术传播的目标、话语、方式三个维度进行探讨。认为:1)武术传播话语实践目标为:掌握和增强中国武术话语权和实现传统文化精神的受众认同;2)武术传播话语空间内,武术传播话语内容呈现出:“事实失真”、“未表达武术文化精髓”、“众说纷纭、认同焦虑”的特征;3)武术传播应以文化自觉为前提,坚持武术文化主体性,并积极引导公众表达,提高受众信息识别力,逐步形成武术认同,明确武术传播话语立场;同时,在新媒体语境下,武术传播应借助网络媒体之力,构建独特话语方式,并以继承和借鉴为基础,转换和创新原有话语方式。
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| 关 键 词： | 中国武术 武术传播 话语实践 |
Goal,Discourse And Method:The Practice of Communication Discourse in Chinese Wushu |
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| WANG Xiao-li,GUO Yu-cheng.Goal,Discourse And Method:The Practice of Communication Discourse in Chinese Wushu[J].Journal of Jilin Institute of Physical Education,2021(2):99-103. |
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| Authors: | WANG Xiao-li GUO Yu-cheng |
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| Institution: | (School of Martial Arts,Shanghai University of Sport,Shanghai 200438,China) |
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| Abstract: | When the use of language is regarded as a form of social practice,rather than a pure reflection of individual behavior and the variables of situation,it can be called"discourse".Utterance is by no means a mixture of simple words and things.Its direction is not a simple thing or entity,but an event and a practical act.This paper mainly adopts the research methods of literature and text context analysis.And from the perspective of discourse practice,the paper discusses the target,discourse and mode of wushu communication.The author holds that:(1)the goal of wushu communication discourse practice is to enhance the discourse power of Chinese wushu and achieve the audience's recognition of traditional cultural spirit.(2)In the discourse space of wushu communication,the discourse contents of wushu communication are characterized by"distortion of facts"and"diverse opinions and identity anxiety".And it does not express the essence of martial arts culture.(3)Wushu communication should take cultural consciousness as the premise and adhere to the subjectivity of wushu culture;It should guide the public to express and improve the audience information recognition;It is advisable to form the identity of wushu and make clear the discourse position of wushu communication.At the same time,in the context of new media,wushu communication should use the power of network media to construct a unique way of discourse.On the basis of inheritance and reference,the original discourse mode should be transformed and innovated. |
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| Keywords: | chinese wushu wushu communication discourse practice |
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